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generation z
Image Credit: Rawpixel.com / Shutterstock.com They’ve flown the nest and are making their presence known to the world. “They” are those born after 1995 and have inherited the moniker “Generation Z’ers” from those who make it their business to create a unique brand to distinguish one generation of humanity from another. This new aging group...
Image Credit:  weedezign / Shutterstock.com A new contender has burst onto the social media app scene and is garnering some significant notice among the established players in the field. TikTok provides users the opportunity to generate creative and short videos. The vast majority of users are 13 to 24 years of age and those who...
There is an old sage that is commonly heard around conference room tables throughout corporate America.  It doesn’t matter the industry or the product, just that the subject endeavor has achieved some level of greatness and a position of respect atop the list of those things recognized as optimally successful. Usually the company’s brand has...
Image credit: Satori Studios/Shutterstock.com Flashy introductions touting world shattering, high-tech, gee whiz, holy cow demonstrations of almost magical performance have been the typical approach of Apple when revealing their newest products. The flash of the reveal has consistently been trumped only by loyal consumers’ responses. The recent introduction of Apple’s foray into the financial services...
Image credit: Rawstock.com/Shutterstock.com Grouping an entire generation of people into a single marketing segment has its pitfalls. Not every member of any group or demographic segment can be expected to see the world from an identical perspective and follow a single behavioral pattern. However, generational differences and behaviors are influenced by disruptive events. The Great Depression and...
Image credit: paulaphoto / Shutterstock.com According to Am Golhar, founder of Abstract PR, there are an estimated 1.5 million influencers in the digital communication world, and approximately 71% of Generation Z’s digital users have a close relationship with at least one influencer. With Instagram leading the influencer journey, many marketers are lamenting the importance of increasing marketing...
In the most recent years, marketers and employers have been attempting a multitude of strategies to figure out who Millennials really are and what their expectations about life, job and product are. For those who are still struggling to understand Millennials, and the most effective means to connect with them, Generation Z has reached the...

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Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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