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Image Credit: Blue Planet Studio / Shutterstock.com To many, it seems that it is a really bad time to even ask the question: Is now (2021) a good time to start a new business? Bad economies come and go every decade or so, but worldwide pandemics come along about once every hundred years, at least...
Image Credit: Who is Danny / Shutterstock.com At Junction Creative Solutions (Junction), we believe that communication is the most fundamental aspect of any marketing strategy. Content is how we communicate, and smart and strategic content differentiates a good brand from the most respected brands. Building trust and confidence with authentic content is the gold standard...
Image Credit: Rawpixel.com / Shutterstock.com The pandemic of 2020 continues to attract victims and turn their lives upside down. For the millions who have lost jobs and the thousands of entrepreneurs who have experienced the loss of a lifelong dream, it is hard to believe that there are those who espouse that now, amidst all...
Image Credit: Maderla / Shutterstock.com As our economy begins to reopen across the country, businesses are once again entering an unfamiliar marketplace. After adjusting marketing strategies to deal with the unprecedented economic halt, businesses must now shift priorities once more as they navigate a phased reopening of commerce. It’s a good thing that entrepreneurs are...
Image Credit: Jo Panuwat D / Shutterstock.com Entrepreneurs are, by nature, an optimistic lot. It is a required trait if endless obstructions and road blocks are to be overcome and success is to be achieved. No matter how comprehensive the planning, change lies just around the corner. The entrepreneur’s journey is always an exhausting one;...
When Adaptive Risk Advisors (ARA) was formed earlier this year, co-founder Miles Parker’s goal was to create a full service company focused on providing customized insurance solutions for high net worth business owners and individuals. Specializing in Commercial Property and Casualty, Workers’ Compensation, Fleet Vehicle, Liquor Liability, Cyber, and Luxury Home and Auto insurance coverage, ARA...
With the booming economy, most businesses are entering the time of year when just keeping ahead of the day-to-day demands of the consumer is daunting. Just like that it’s time to start strategic planning for 2019. For those who say they are ready to get out in front and get started on planning for next...
  “The most admirable benefit to being self-employed is having the freedom to select which 80 hours to work each week.” For those unaccustomed to the realities of becoming an entrepreneur, the most common misconception is that with the ability to cut ties with regular paychecks from an employer comes freedom from the commands of...
It may be arguable but fair to say that most businesses are either intimidated by or carelessly underestimate the competition. In most cases, it would likely be advisable to be a little more of the one and a little less of the other. Taking on a well-established market leader is cause for serious evaluation, particularly...
In the days before digital technology and the myriad of social media outlets, one of marketers’ most effective pathways to brand recognition and acceptance was through word of mouth advertising. Consumers have always sought the opinions and advice of those within a social community before deciding to spend money on a product or service that...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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