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Image Credit: Ascannio / Shutterstock.com It was a potentially explosive announcement for social media marketing, but it would appear that for advertisers and marketers, who rely on social media platforms to connect with customers, the news barely received notice. The Federal Trade Commission (FTC) announced in December that they would be filing antitrust legislation against...
Image Credit: 13_Phunkod / Shutterstock.com Well, here we are again. Each year regardless of the particular discipline, organization leaders reflect upon the past year’s experiences to plan and predict future endeavors. For those of us who practice the art and science of marketing, the best thing we can say about 2020 is that we made...
Image Credit: PixieMe / Shutterstock.com With all the advances in digital media channels, advertisers can connect with potential customers by any demographic imaginable. Despite all the progress in objectively measuring the success of an advertising campaign, a couple of age-old questions remain. How much advertising is sufficient to gain a reasonable return on ad investment?...
It was a period in history that would produce lasting changes in American society. The beginning and end of the race to the moon, social and political upheaval that would redefine long established cultural norms, a divisive, unpopular war and the coming of a great and historic period of economic revival. Much of what was...
Storytelling
Image credit: gerasimov_foto_174 / Shutterstock.com “Once upon a time,” who doesn’t remember this opening sentence? It is famously known as a preamble to a story whose purpose is to grab attention, teach an important message, and impart an unforgettable impression on the listener or to compel them to take action. Storytelling is part of all...
It can be said that perception is the most persistent and deceitful form of truth, often grounded in myth and mischaracterization, and sometimes founded on generational prejudice.  In an attempt to allocate marketing spend efficiently and effectively, marketers must make assumptions about the method and methodology of reaching significant and specific market segments.  The accepted...
Google’s ambitious Fiber experiment has been rolling along rather quietly since its announcement made some big waves in the tech media in the middle of 2012. Initially, the project got a mixed reception; equal parts excitement and skepticism. The company’s largest pilot test has been ongoing in certain suburban neighborhoods of Kansas City, and so...
Eating is a biological necessity. Every human being must eat, but for millions of people nationwide, developments in recent years have placed an increasing emphasis on gastronomy that is healthier, more localized, more gourmet – providing something far beyond mere sustenance. As a result, massive changes in social and economic behavior surrounding this shift are...
Ad Age’s CMO Strategy recently published a survey of 243 CMOs and other marketing executives about their current practices, yielding some surprising results. With an alarming 28% of the respondents claiming they establish budgets based upon ‘gut-instinct’ and perhaps more surprisingly, 7% saying they do not base strategy upon metrics at all. It is time...
Each year, in the marketing world, the Super Bowl has both advertisers and consumers circling the date on the calendar. Whether online and offline, across television, radio, digital, and word-of-mouth, no other single media event generates as much buzz. No other event offers such a powerful opportunity. The incredible AdWeek montage of this year’s advertisements...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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