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digital marketing strategy
Image Credit: Supamotion / Shutterstock.com While much of the country and the world is beginning to reopen, one segment of commerce still being greatly impacted by the COVID-19 pandemic is related to large gatherings of people. Small weddings and entertainment events have found ways to function by implementing social distancing and mandating proper protective attire...
Image Credit: foxaon1987 / Shutterstock.com The worldwide financial services market is expected to reach $26521.67 billion by 2022 according to the newly completed “Financial Services Global Market Report 2020”. The report was prepared by  The Business Research Company, a market research and intelligence company. Financial services include activities such as lending, investment management, insurance, brokerages,...
Establishing a brand strategy focused on connecting to potential consumers is certainly nothing new. The very basis for the science of marketing is creating and communicating messages that resonate with potential customers in such a way that they are motivated to make a purchasing decision, one that favors your company’s offerings over a competitor. Eons...
Image credit: VGstockstudio/Shutterstock.com It’s one of those announcements that can easily be missed if you don’t have a better than average understanding of the technical aspects of how your website works. In the dynamic world of digital marketing, rapid changes to how customers receive and respond to marketers’ messages come and go on a seemingly...
Image credit: Rawpixel.com/Shutterstock.com Founded in the earliest years of our newest century, LinkedIn has become the largest business-focused online social network boasting more than 610 million members and users. LinkedIn is the most-used social media platform amongst Fortune 500 companies. Initially used has a contact source for job providers and employment seekers, LinkedIn has become...
Image credit: Andrey_Popov/Shutterstock.com Launched in 2010, Instagram allows users to upload and manipulate photos and videos and share them with other pre-approved users. Immediately popular, Instagram has grown to include one billion registered users in 2019. Acquired by Facebook in 2012, Instagram has a history of continuous improvement that has led it to create influencer...
Image credit: Rawpixel.com/Shutterstock.com With more than half of the world’s population now using social media platforms to communicate, marketing via these platforms is no longer optional for brands looking to expand their reach. Ninety-five percent of adults between the ages of 18 and 34 years of age are most likely to follow brands via one...
Image credit: Rawstock.com/Shutterstock.com Grouping an entire generation of people into a single marketing segment has its pitfalls. Not every member of any group or demographic segment can be expected to see the world from an identical perspective and follow a single behavioral pattern. However, generational differences and behaviors are influenced by disruptive events. The Great Depression and...
Voice Search
Image Credit: panuwat phimpha / Shutterstock.com In 2014, Andrew Ng, Chief Scientist at Baidu, predicted that “In five years’ time at least 50 percent of all searches are going to be either through images or speech.” Like the discharge of the starter’s gun at a track and field sporting event, the futurist picked up the quote as...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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