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Content Marketing
Photo Credit: Andrea Danti / Shutterstock.com Planning a proper SaaS marketing strategy is very important for a business that isn’t selling a physical product. A SaaS business needs to be consistently generating quality leads, capturing contact information, engaging the audience with authentic content, and encouraging them to take action. In the crowded SaaS arena, standing...
Image Credit: ESB Professional / Shutterstock.com In this new era of communication technologies, people are adapting and changing methods of connecting with the world. The digital age has disrupted the way we relate to families, interact with friends and make connections with brands. Content marketing is revolutionizing the way brands are connecting with customers through...
Image Credit: Poring Studio / Shutterstock.com What follows Christmas, Thanksgiving and Easter? If we’re talking about the popularity of holidays the answer is Halloween. Surprised? For generations the last day in October has been a time when children dressed up in their favorite costumes and went door to door collecting candy. It is the most...
Image credit: VGstockstudio/Shutterstock.com It’s one of those announcements that can easily be missed if you don’t have a better than average understanding of the technical aspects of how your website works. In the dynamic world of digital marketing, rapid changes to how customers receive and respond to marketers’ messages come and go on a seemingly...
Rawpixel.com/Shutterstock.com Once the relatively sole purview of magazines, cable TV and book of the month clubs, subscription business models are now popping up all over. Software, once purchased and installed on one computer at a time and repurchased when a new version became available, is quickly being replaced by monthly subscriptions. Ownership of the product...
Image credit: Kaspars Grinvalds / Shutterstock.com Influencer marketing, the technological equivalent to traditional word of mouth advertising, involves promoting products and services by celebrities and individuals who have influence over consumers’ purchase decisions. This influence typically comes from the actors’ expertise, popularity, or reputation. Consumers respond because they feel an affinity to the influencer and find them...
Graphic Design Trends
Image credit: REDPIXEL.PL / Shutterstock.com The results of a recent survey by Tyton Media is stressing the importance of website designin how customers perceive a brand. The survey indicated that 48 percent of people name website design as the biggest indicator of a company’s credibility. Website users are more likely to trust, remember, andconnect with the […]
Image credit: paulaphoto / Shutterstock.com According to Am Golhar, founder of Abstract PR, there are an estimated 1.5 million influencers in the digital communication world, and approximately 71% of Generation Z’s digital users have a close relationship with at least one influencer. With Instagram leading the influencer journey, many marketers are lamenting the importance of increasing marketing...
It is interesting that the more that fundamentals of just about everything change with time and technology, the more so many well-established truisms remain the same.  The era of content being king in marketing is giving way to a new visual medium, a rerun of the progression from printed media advertising to television more than...
  Artificial intelligence (AI) in some form is growing in popularity.  The concept that machines could learn to think and interact with humans and other machines without ongoing input from human intelligence has been a hotly debated topic for decades. As server capacities, computing speeds and a proliferation of new technologies increased exponentially, the Sci-fi...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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