Tag

business model
Photo Credit: Andrea Danti / Shutterstock.com Planning a proper SaaS marketing strategy is very important for a business that isn’t selling a physical product. A SaaS business needs to be consistently generating quality leads, capturing contact information, engaging the audience with authentic content, and encouraging them to take action. In the crowded SaaS arena, standing...
Image Credit: Natee Meepian / Shutterstock.com With the advent of eCommerce and the online powerhouse Amazon’s explosion into online retail, the retail landscape has experienced a protracted and unprecedented period of disruption. The pace of change in the industry has resulted in many iconic, institutionalized brands going out of existence. Sears Roebuck, once thought to...
Change is inevitable and the one constant among a universe of constants that is destined to be changing perpetually. Business models once thought to be permanent, only needing occasional refinements, are learning that nothing is forever, and in today’s fast paced technological era, nothing is forever for very long. Legacy advertising agencies, historically a model...
In the summer of 2012, we learned of turmoil at JC Penney following the company’s unveiling of a completely overhauled strategy. After a devastating sales year, JC Penney is announcing that they are bringing back the sales campaigns that were scrapped in an attempt to rebrand and reposition the once proud and venerable department store....
How much would someone have to pay you to legally change your name to something new? At the end of 2012, a unique online auction closed for a final bid of $45,500, resulting in iwearyourshirt.com founder Jason Sadler legally becoming “Jason HeadsetDotCom” for the duration of 2013. Headsets.com, an online retailer of telephone headsets, was...
The rise of Generation X as a dominating consumer group has brought some changing attitudes towards the role of many new and innovative niches of the marketing ecosystem. Throughout 2012, social enterprise generated buzz as the latest new development in the explosive growth of social media. Facebook’s billion dollar buyout of Instagram in April symbolized...
In celebration of registering its billionth user, Facebook decided to create and release its first ever television advertisement. Titled “The Things that Connect Us,” the 90 second spot by Weiden+Kennedy features some nice cinematography, but raises a number of questions about the motives, expectations, and intentions of the social media giant. What is the goal...
Earlier this year, JC Penney unveiled a rebranding and a new strategy that eliminated discounts and coupons in favor of an ‘everyday’ low pricing structure along the lines of Walmart and Target. The shift didn’t necessarily come as a huge surprise, after former Michael Francis, a former Target Executive, took the reigns as president in...
Two months after Facebook announced the acquisition of the mobile photo editing and sharing app Instagram for $1B in cash, the social media giant has become the favorite subject of scrutiny in the financial media. The 10-figure purchase was made in anticipation of an IPO on the NASDAQ; part of a feverish run up to...
**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members. “What do you predict will be the next big trend in digital marketing or with the Internet?” I naively asked a colleague 5 years ago. “One day, the experience between the Internet and the User will become truly...

About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Recent Works