Guardian Watch™ enables users to report and stream live video directly to emergency respondents and public safety organizations, arming them with valuable information that can help prevent crime and save lives during emergencies and disasters. Guardian Watch™ is a trusted resource for neighborhood watch groups and other public safety organizations, offering users alerts of reported incidents in their immediate area, fostering a safe and secure environment within local communities in the Guardian Watch™ network. Winner of the 2010 New Ideas SC, 2011 Futurists: BetaLaunch technology and innovation showcase, and invitee to the United Kingdom’s Secretary Office of Security and Counterterrorism INSTINCT program for Human Augmented Technology, Guardian Watch™ is an advocate for leveraging modern technology to create a better, safer world. The platform is member and community driven.
Guardian Watch™ was looking for an agency to assist in managing the brand and providing technical project management to its development team as it rolled out an enhanced version of the online and mobile experiences. Junction’s team successfully handles user experience and technical requirements for the re-launch of the online platform and the new brand.
Junction is now the outsourced marketing department since completing the Guardian Watch™ comprehensive marketing and content strategy. As a result, Junction made enhancements to the existing brand, creating a more cohesive brand experience online and offline. The new brand was applied in creative assets to include brochures, blog, eNewsletter, yard-sign, videos, tradeshow display, and window decal. Junction was awarded a Horizon Interactive Award for its Educational Video.