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Trends, Insights, and Perspectives
Photo Credit: Immersion Imagery / Shutterstock.com Recessions are a part of the normal business cycle. The up and down reactions to changes in performance of commercial markets are generally supported by consumer attitudes and emotions. While many professional economic prognosticators are willing to bring out expert crystal balls to espouse opinions on when a change will occur or how severe...
Photo Credit: Alexander Supertramp / Shutterstock.com Making customers a priority by providing quality service, products, and a desirable shopping experience is a marketing strategy that will survive even the most dynamic and disrupted environment. It will lead to customer retention, particularly in a trembling economy where consumers can be expected to be more deliberate in how and why they make...
Photo Credit: marekuliasz / Shutterstock.com Digital technology has drastically changed the way businesses operate today, and the impact of digital marketing is ever-increasing. As competition increases and digital channels become ever more crowded, just being on the internet with a website isn’t enough to get noticed, drive discovery, connect with loyal followers, and build a trusted brand. In the past...
Photo Credit:  lumen-digital / Shutterstock.com Ask any analyst about how industry players are doing during the COVID-19 pandemic, and the answer will most likely have familiar overtones across all industries. Let’s face it, unless the business name is Walmart, Target, Amazon, or some other deemed essential business, the pandemic and our country’s response to it is showing very little mercy....
Photo Credit: matkub2499 / Shutterstock.com It’s one of the most resilient “bird-in-hand/two-in-bush” arguments. What is the most valuable business marketing approach; customer retention or customer acquisition? It seems like it may be a trick question in that most believe that the only obviously correct answer is that both are equally important. There may have been a time, before the evolution...
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About Junction

Junction Creative Solutions (Junction) is an award-winning strategic agency committed to creating high impact solutions for SMBs and Fortune 1000 companies. Our hybrid approach combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

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