Achieving a Vision for the Future through Value-Based Leadership

The need for effective leadership in business has never been more in demand in the history of commerce. The dynamic conditions that exist in this technology driven, disruptive business environment are dramatic in comparison to times past. With organizations under constant pressure to cut costs, develop new products, become more efficient and improve quality just to remain competitive, effective leadership at all levels is crucial to survival and success.

Much debate and discussion abounds over what constitutes a leader, what qualities one must possess and what style of leadership is most effective. Leadership can be hard to define and it means different things to different people. Leaders set direction and help others do the right thing to achieve the company’s vision. While leaders manage delivery of the vision and facilitate and inspire others to achieve a shared objective, leadership is not management. People are led, processes are managed.  As French writer, poet, aristocrat, journalist, and pioneering aviator opined, “If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”

A well led organization’s values should be clearly defined and are the basis for a company’s culture.  Today, more than ever, “Leaders must lean on the values of the organization to drive performance, especially during times of change. Values should be the bedrock of why the company exists, how it makes decisions and its true purpose.” Metrics and milestones are still important in measuring performance, but values are at the core of what and how those measures are achieved.

Values-based leaders communicate organizational values to employees by connecting company goals to employees’ personal values. Such leaders focus on the organization’s core beliefs to facilitate employees’ belief in the sincerity and depth of the organization’s mission. Leadership must lead with overt confidence and by example, communicating consistently the vision for the future. “It’s hard to lead a cavalry charge if you think you look funny on a horse,” said Adlai E. Stevenson II.

Today’s best companies focus on a realistic and compelling vision and are led by those who demonstrate an ability to inspire, motivate, coach and deliver on achieving the vision. As leadership expert Warren Bennis once stated, “Leadership is the capacity to translate vision into reality.”

Ultimately a leader will be judged on the ability to maximize the potential and performance of an organization’s human resources, who together successfully create value and sustainability into the future.

For information about how Junction Creative Solutions’ experienced team of business development experts can help you lead your organization to achieving an inspiring vision, contact

Technology Changes Coming for Popular eCommerce Platform

For nearly 25 years, buying and selling over the internet has revolutionized the retail industry. Ecommerce, in the early years, was largely limited to B2B transactions but has grown to threaten traditional brick and mortar retailing all across the industry spectrum. Today, almost everyone in the United States has made a purchase on the internet and 80 percent of consumers have made a purchase within the last 30 days. Once considered a novel, passing threat, online sales were positioned to surpass $2 trillion dollars by the end of 2017 as consumers continue to make eCommerce a way of life. Some reports predict eCommerce will reach $4 trillion dollars by the year 2020.

The explosion of online stores has been the result of the availability of digital platforms that are easy to develop, user friendly, economical to build and efficient to operate. One such platform, Magento, became very popular among small to modest sized internet retailers when it was first introduced.  Built and developed as a flexible platform that permitted users to create stores with a variety of functions, it featured pre-made extensions that made changes or modifications easier to implement.  Unfortunately, the focus on flexibility left many users wanting options when it came to performance optimization, mobile-responsiveness and expanded administrative capabilities. Technology advancements and the demand for higher performance and increased user-friendly options spawned Magento 2.0.

Introduced in 2015, Magento 2.0 promises to address many of the short comings of its previous version.  Compared to its predecessor 2.0 will run, on average, 20 percent faster resulting in more sales and increases in website search engine optimization. The checkout process is more streamlined allowing customers to navigate quicker through the purchase decision to checkout. Additional extensions and better administrative interface help reduce time spent managing the online store. With more and more consumers utilizing their mobile devices to complete their shopping, version 2.0 has an improved look and functionality on mobile devices. Most important, Magento 2.0 promises to grow its capabilities as the online store grows.

Change is never easy, and many online retailers are reluctant to migrate from their current version to a newer version of the platform. Fear of disrupting their online business is the most common concern among retailers considering an update, but costs of maintaining older versions can soon eat away at initial apprehensions. With immediate improvements in scalability, usability, security and better consumer experience, making the move sooner rather than later may prove to be the best option. In addition, Magento has announced that they will stop supporting the 1.9 version or below in November 2018.

What does this mean?  For those eTailers on previous versions, it will require a complete redesign and development of the website to the Magento 2.0 platform. It’s not a standard upgrade. “Clients are coming to us asking when they need to move to Magento 2.0,” commented Julie Gareleck, CEO & Managing Partner, Junction. “If a client doesn’t want to move to the latest platform, they run the risk of having issues that can’t be resolved. If the shopping cart breaks, there is no supported fix from Magento. We encourage our clients to begin planning for the migration so that they can continue to operate the business without interruption.”

The other important consideration for the migration to Magento 2.0 is selecting a responsible partner to assist with the migration. “We have been working with Magento 2.0 since it was released. We are now starting to see firms quote outrageous prices for this conversion as they take advantage of Magento’s platform upgrade. We’ve had many clients question why our pricing is more competitive than others.  Our experience in the industry over the last 2 decades and our Magento expertise enables us to provide our clients with pricing that reflects the work required to complete their goals and objectives.”

For more information on upgrading and how Junction Creative Solutions can help you navigate to a platform designed to enhance the growth and sustainability of your online store, contact

TradeAutoX™ Launches Online Marketplace for Dealers & Wholesalers

With the introduction of a multitude of auto purchase apps and creative alternative marketing channels, traditional auto seller marketing strategies and tactics are quickly being impacted as fees continue to rise and margins decrease.  The art and science of managing used car inventory off the lot is seemingly more complex.  The automotive industry is set to adopt new technologies to replace and improve antiquated and cost laden systems.  One company, TradeAutoX™, has launched a 24/7 online marketing platform for dealers and wholesalers to buy and sell used car inventory in real time.

TradeAutoX™ was founded to create efficiencies, cultivate an exclusive network, and improve the bottom line for all parties involved in buying and selling of used car inventory. Founded by automotive industry veterans, Louis Robert Spaeth and Michael Zimmerman, TradeAutoX™ is redefining the online model for buying and selling cars. The combination of the robust online platform and the vetted Nationwide network differentiates TradeAutoX™ from the other digital solutions on the market. Spaeth and Zimmerman are focused and passionate about identifying ways to incorporate technology into an industry that is being failed by traditional processes.

“Franchised dealers and independent dealers can create their own network inside our site, solving a problem that has been a part of the landscape for decades.,” comments Robert Spaeth, CEO, TradeAutoX™.

With a mission to improve gross margins for dealers, reduce fees for wholesalers, and open opportunities for independent dealerships to source its own inventory, TradeAutoX™ is committed to adapting and improving its platform to meet the increasing demands of its members.

TradeAutoX™ partnered with Junction Creative Solutions (Junction) to customize an innovative platform, creating an online marketplace to connect end to end users. The Junction team is experienced and adept at building and fully implementing smart and customizable digital platforms. “As Junction’s portfolio continues to expand, the breadth of our expertise managing and executing multi-faceted, integrated strategies and solutions expands” says Gareleck. “We pride ourselves on responsibly taking on projects that we are confident our team can deliver on. We strive to not only meet our clients’ expectations but exceed them.”

For more information on how TradeAutoX™ is redefining the online model for buying and selling cars, visit

Super Bowl Advertising: What and Who Defines a Winner?

At the beginning of each year something unique occurs in the advertising world. In an era where viewers use the latest technology to block and avoid most commercials, even the most avoidant advertisement public turns in anticipation to the Super Bowl, not just for the football but for the game’s commercials. While the action on the field remains the most attractive aspect of Super Bowl Sunday, the commercial breaks enjoy an equal share of the game’s viewer attention and anticipation. With mega numbers of fans tuning into the big championship game, broadcasters command as much as $5 million dollars for a 30-second commercial time slot. Takers line up to eagerly pay the cost to entertain the fans and, hopefully, motivate them into buying their wares. Other major sporting events, such as March Madness, the World Series and the Olympics successfully gather together millions of watchers but the business of advertising for those events pales both in cost, creativity and participation in comparison to the NFL’s Super Bowl.

At the conclusion of each year’s game, while sportscasters recount the maneuvers, plays and players on the field, marketing and media pundits pour over the commercial line-up to determine which advertiser scored the most points with viewers. The competition is intense, and with the cost to play the ad game so high, failing to make a play effectively can relegate a company to bench-sitting status. What makes a successful Super Bowl commercial? Messages and approach vary widely among marketers and, while social and political slants are a regular staple, the content and purpose of the advertisement often takes a back seat to an entertainment element. Comedy generally garners the most appreciation from viewers followed by a generous emotional pulling of the heart strings. Characterizations, animation and pets tend to do very well, but dark, preachy social messaging can hit a sour note among the usually large diverse audience. So, who scored the most points and who received the most penalty yardage in 2018?

The answer is: It depends. The Dirty Dancing ad was wildly popular for its comedic entertainment but left many viewers asking, “What are they selling?” Amazon’s “Alexa Loses Her Voice” spot was named most entertaining and best overall among marketing pros surveyed by Morning Consult for Ad Age’s first Super Bowl ranking, not just for its entertainment value but for brand effectiveness. For sci-fi fans, Sprint scored a touchdown for its “Evelyn” play call, and Budweiser got those among us who are suckers for an emotional play cheering for its “Stand by Me” performance on the field. Pringles advanced the variety of flavors ball for several first downs, and Danny DeVito’s portrayal of the Red M&M scored extra points. Pepsi, a long-time veteran of the Super Bowl advertising game, took fans down a Pepsi commercial memory lane, while Skittles turned the traditional Super Bowl advertising model in a whole different direction. At the final tick of the game clock, the chronology of the winners was to be determined by the various perceptions of the audience.

Ultimately, the winners in this advertising contest between the best teams in industry will be those who cross the finish line with increased sales, advanced brand recognition or a shinier corporate social reputation. Popularity and likability does not always translate into consumer action. If the intent is to motivate the fans in front of the video screens to make a purchase, studies show that Super Bowl ads, regardless of their cool factor, are very poor stimulators of consumer intent to purchase.

Past studies by Genesis Media have found that 90 percent of consumer game viewers do not buy products based on Super Bowl ads, and 75 percent fail to even remember the previous year’s game winning ads. Advertising Benchmark’s ABX copy test scores indicate the overall results for the 2017 Super Bowl commercials were nothing to brag about. In fact, using standard ad effectiveness criteria, last year’s ads were a disappointment, at best. Overall scores of the last 5 Super Bowls generally fall short of ad norms.

If generating a lasting effect was the Super Bowl advertisers‘ ultimate goal, the leader is Lexus, whose Super Bowl ad was a crossover with the forthcoming Marvel movie “Black Panther,” followed closely by Jeep. This according to ListenFirst Media, which calculated the change in the advertisers’ social media followings after the game, considering both the absolute gain and rise relative to the starting point.

Bowl game advertisers should note, the same $5 million dollar spend would have bought 576 million mobile impressions. Just saying.

Super Bowl Advertisement: Risk Versus Reward

With the price of a 30-second Super Bowl advertisement consistently on the rise, advertising for the Super Bowl has never been an easy decision for marketers. The decision has been complicated in recent years by the political and social protests that appear to have the NFL viewer interests showing a downward trend. Add the serious concern over players’ head injuries, the 2018 Super Bowl marketplace may not be the promising investment for advertisers that it once was. Considering that a 30-second ad costs upwards of $5 million for the 2018 Super Bowl between the New England Patriots and the Philadelphia Eagles, the decision to spend potentially $10 million dollars for a Super Bowl campaign can be concerning to those charged with calculating the impact.

The falling ratings in NFL viewership this year can be traced, at least in part, to the League’s insistence on mixing political and social protest issues on the field of play. “ Average game viewership has fallen to 15 million this season, down from 16.5 million last year and the lowest since 2008, according to data compiled by RBC Capital Markets. Analyst Steven Cahall says, “The sustained decline is what worries investors about media’s willingness to offload the NFL’s monetization risk.”

The danger of insulting consumers isn’t limited to the team owners and league management. In the past, Bowl advertisers such as Nationwide, 84 Lumber, HomeAway and GoDaddy have been sharply criticized for  Super Bowl spots. A $5 million backfire can be particularly startling, even to a well-healed brand. The ultimate questions remains “is leaving a really good impression worth $166, 667 per second?”

A recent study, “Super Bowl Ads,” indicates that the value of Super Bowl ads can persist beyond the conclusion of the big game. The study, co-authored by Wesley Hartmann of Stanford University and Daniel Klapper of Humboldt University in Germany, shows that the benefits from Super Bowl ads actually persist beyond the game’s conclusion with increased sales during subsequent sporting events like the NCAA’s “March Madness,” NBA playoffs and MLB games. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event.

Klapper says, “As the exclusive beer advertiser in the Super Bowl for many years, Budweiser outperforms competitors for consumption during the Super Bowl. Our findings suggest that there may be value for advertisers to negotiate exclusive advertising rights within a category to generate greater long-term value and it may make sense for the telecaster to offer such exclusive rights at a higher price. However, even though Coke does not exhibit increased consumption during the week prior to the game despite years of advertising during it, Super Bowl ads do help sell Coke after the game, especially among sports fans.”

In addition, the study’s co-author added, “For some type of ads, there is a large social media multiplier by provoking interest and subsequent conversations on social media and mass media that could be independent of Super Bowl viewership. That is good news for advertisers as it suggests that our estimates are only a lower bound of the benefits of Super Bowl advertising.”

Regardless of the falling fortunes, Super Bowl LII is expected to draw more than 100 million viewers with 70 percent of the Nation’s televisions tuned to the event. Last year the game attracted 190.8 million social media interactions from Facebook and Twitter.

Check back after the Super Bowl to see which advertisements hit the mark!

Prepare to Take Advantage of Prevailing Trends in Marketing for 2018

At the beginning of each year, prognosticators and crystal ball enthusiasts practice the craft of forecasting coming trends in everything from the coming year’s sports champions to the price of all things necessary or extravagant. The field of marketing has its own bevy of practitioners providing perceived trends for the coming year.  Regardless of the direction taken to connect best with customers in 2018, the journey will be marked by continued advances in technology and shifting consumer acceptance and utilization of that technology.

Newspapers, magazines and other written media channels will continue to see significant erosion in influencing consumers in 2018. With the rapid advancement and consumer acceptance of digital communication technologies, hard copy collateral’s decline appears to be in a free-fall that will be difficult or improbable to stem.  The forecast for 2018 predicts another 6.8 percent decline for the embattled industry segment. However, the traditional print media are not the only marketing purveyors predicted to suffer set-back in the coming year.

As other social media outlets continue to experience growth in user base, Twitter was unable to advance the ball in 2017. Twitter sought to increase its number of users by increasing the popular 140-character limit to 280. It didn’t prove to be the key to differentiate itself among other social media leaders. Marketers are already using other social media platforms to connect with prospects in more than 140 characters. It is a trend of decline for Twitter that some predict will continue in 2018.

With more platforms incorporating big data capabilities within platform infrastructure, marketers will tap into the myriad of consumer data points in order to remain competitive. In addition, consumers are expected to continue embracing interfaces that require little or no physical inputs, such as the smart speaker.  People are interacting with these devices as part of their daily lives, using voice commands and listening to the results.  Thus, there is a substantial opportunity for marketers to communicate with them in a different way.

Additional marketing tactics predicted to be winners in 2018 include:

Influencer Marketing.  Influencer marketing is expected to remain a useful strategy. With nearly 95 percent of marketers touting it a successful strategy in 2017, brands are expected to continue utilizing influencers to connect with their customers through social media.

Apps.  The future of apps remains bright. A prediction for 2018 suggests strong growth in app utilization and capitalization.

Live Events.  Nearly 66 percent of marketers say that they will increase their participation in hosting live events in 2018. Live event hosting remains a reliable and highly effective marketing channel.

Social Media.  “Social media has undoubtedly become a critical platform for marketers,” said E.J. McGowan, vice president and managing director of Campaigner. According to a digital marketing forecast survey by Campaigner, 73 percent of digital marketers believe it was a top strategy in 2017. Using video to carry more of the message through social media is forecast to rise in the coming year. “In their easily digestible format, videos serve as an excellent way to convey a brand’s message in a creative and interactive way,” says E.J. McGowan. “As a result, social networks and other media have made it easier for individuals to consume and broadcast video. As video continues to grow at a prodigious pace, marketers must learn to adopt this disruptive technology or risk falling behind to competition.”

Augmented Reality.  Ground gains are anticipated in the utilization of augmented-reality (AR) content. As new devices like iPhone 8 and iPhone X populate and go mainstream, brands will begin to increase their exposure through AR-branded content.

In-Car Advertising.  As driverless cars begin to arrive on the roads of America in greater numbers, in-car advertising may be the new frontier in advertising.

The best marketers may be those who effectively blend multiple digital channels to engage with their customers. The trend in social media integration is to combine marketing strategies to impact a broader audience.  “The most crucial integration this year, however, is social media and email,” said McGowan. “When leveraged correctly, social media and email marketing can have a synergistic relationship for brands, with social media driving email subscriptions and emails bringing more followers to social channels. Marketers should coordinate the timing and content of posts and emails, and ensure congruent messages are being sent across all channels. Marketers can leverage these social networking sites in 2018 by crafting media campaigns that highlight the strengths of each site,” continued McGowan. “For instance, video may fare very well on Facebook; however, marketers should pivot back to text content when launching campaigns on LinkedIn.”

“While some industries have embraced the paradigm shift in how they reach, engage, and mobilize new customers, I predict that we will see even more attention and focus being placed on getting the marketing mix correct,” comments Julie Gareleck, CEO& Managing Partner, Junction Creative Solutions. “The buzz word used to be ‘contextual’ but we reached that stage when consumers adopted smart devices.  ‘Relevance’ is going to be the buzz word for 2018.”

How are your strategies stacking up in the New Year!?

Hobart Mayfield Launches Ecommerce Store

Any fan of high school, college or professional football is well-aware of the concern many players, coaches and owners have about the rate of head and brain injuries suffered by players across all levels of the sport. Head injuries and concussions caused by contact sports are a growing epidemic, particularly among young athletes. If left unprotected, concussions can result in long-term brain damage and may even be fatal. The Center for Disease Control (CDC) reports that concussions have doubled in the last 10 years and The American Academy of Pediatrics has revealed a two-fold increase of emergency room visits for concussions in kid’s ages 8 to 13 years old. Concussions have also risen 200 percent among teens ages 14 to 19 in the last decade.

As school athletic programs and league rules committees scramble for ways to mitigate these injuries, one innovative early stage company, Hobart Mayfield, is applying science to finding a better way for players to avoid serious head injuries. Their innovative solution is S. A. F. E. Clip, an energy absorbing connector located at connection points where the facemask attaches to the helmet. By absorbing forces of a direct impact on the face mask, S.A.F.E. Clip demonstrated a reduction in force of 24% and 28% for translational acceleration and rotational acceleration, respectively compared to the standard face mask clips.

Justin Summerville, the President and CEO of Hobart Mayfield, is an entrepreneur who follows Thomas Edison’s mantra, “there is a better way, find it.” And he and his team found a better way. They are partnering with schools to customize and fit student helmets with the impact absorbing clips. Justin says, “Because we believe that every athlete deserves the opportunity to succeed and be protected from unnecessary head injuries, we have spearheaded a program that will help provide our product to athletes all around the country.”

Junction Creative Solutions (Junction) recently partnered with Hobart Mayfield to design and develop a new website to showcase the S.A.F.E. Clip and its many benefits to athletes of all ages.

“We appreciate the opportunity to work with the folks at Hobart Mayfield,” comments Julie Gareleck, CEO, of Junction. “We are passionate about working with start-up companies who believe not just in the power of the technology, in this case the S. A.F.E. Clip, but also in their ability to generate a positive impact for players of all ages. We look forward to watching this company impact this industry in a big way!”

For more information on Hobary Mayfield, visit

Cost Management Group’s New Digital Presence

The Gartner Market Guide for Telecom Expense Management (TEM) Services in May 2017 reported a 45% increase in end-user enterprise enquiries concerning TEM since 2016. With IT costs rising, organizations need to more closely monitor and control the cost of technology. The report stated, “The continued growth and evolution of enterprise telecom services prompts many companies to evaluate TEM services for ongoing cost optimization and efficiencies, especially if they lack the internal resources to effectively optimize or have limited governance on telecom and IT procurement over a complex enterprise footprint.”

Being able to effectively scale solutions with the right balance of strength and agility, for enterprise-level organizations, mid-size businesses, and SMBs, is nothing new to Cost Management Group (CMG). Headquartered in Atlanta, GA since 1996, with additional offices in Virginia, North Carolina, Costa Rica and the Netherlands, CMG specializes in driving down the operating costs of its client companies by applying proprietary methods and tools, or those of its carefully chosen partners who possess a particular and uncommon expertise. CMG, as a leader in the industry, is committed to its vision, believes in its mission, and is driven by a set of core values.

When searching for a partner to assist in telling the CMG story, it was important to find an organization that shared a common set of core values and focus on quality, extraordinary attention to service and innovative solutions. Junction Creative Solutions (Junction) worked with the team at CMG to redesign its online experience that includes a wealth of content to engage prospective clients and partners.

Julie Gareleck, CEO and Managing Partner, Junction, says, “As the marketing landscape changes and consumer expectations evolve, it’s critical to remain ahead of design trends whether it is a website or a comprehensive set of solutions to support sales and marketing. We are proud to expand on our creative portfolio by working with an organization like CMG.”


Julie Cropp Gareleck, CEO and Managing Partner, Junction Creative, participated in Atlanta Business X’s Radio Show “Tuesdays with Corey.” Gareleck shared insights from her days as a waitress in Gettysburg, PA to her current position as the CEO of her Atlanta based firm.  Corey Rieck, President and Founder of The Long Term Care Planning Group, sponsors the show each month, highlighting women entrepreneurs, CEOs, and executives.

When asked about her experience growing up in a family business, Gareleck shared that her goal was to become a reporter like Barbara Walters.  Unbeknownst to her, the passion she held for people and helping people drove her to launch Junction Creative, a hybrid between a traditional consulting firm and an advertising agency, melding intellectual insights with creative execution.  To listen to her journey, forward to 30 minutes into the full interview.

“I greatly appreciate being included as a member of this panel alongside Barb Giamanco, Barbara LoRusso, Corey Rieck, and the team at Atlanta Business Radio X,” comments Gareleck.  “The collective knowledge sitting around the table made for a great conversation about some of the critical elements for success in business.”

Click here to listen to the entire show!

More information on each panelist is below:

Corey Rieck is the President and Founder of The Long Term Care Planning Group, a firm that specializes in delivering Long Term Care education and coverage to companies, high net worth individuals and large organizations. Since 2001, Corey has devoted his career to Long Term Care as a result of multiple personal experiences.  A neutral provider of Long Term Care Solutions since 2001, Corey brings a unique and comprehensive consultative perspective to this issue.  Since 2003, part of his commitment to the Long Term Care Industry includes his having trained over 3,500 advisors from San Francisco to Wall Street on how to properly position Long Term Care to clients through the CLTC organization.

Corey hosts a weekly show call “Tuesdays with Corey” on Atlanta Business Radio.

Barb Giamanco heads up Social Centered Selling. She’s the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy.

With a successful C-level background in Sales, Technology and Leadership Development, Barb capped her corporate career at Microsoft, where she led sales teams and coached executives. Through the years she has sold $1B in sales.

Barb is consistently recognized as a Top Sales and Business Blogger, a Top 25 Influential Leader in Sales, a Top 25 Sales Influencer on Twitter and one of Top Sales World’s Top 50 Sales and Marketing Influencers for the 3rd year in a row. And recently, Barb was named one of the Top 65 Business Influencers among other leaders such as Ariana Huffington, Melinda Gates and Sheryl Sandberg.

Connect with Barb on LinkedIn, Twitter and Facebook.

Barbara LoRusso is the Director of Client Development for LoRusso Law Firm, an Atlanta-based civil litigation firm opened by her husband, Lance LoRusso, almost 10 years ago. Prior to this, Barbara was doing consulting and research work for a non-profit trade association here in Atlanta for almost 20 years. She has a Ph.D. in Applied Psychology from University of Georgia and went to Emory as an undergraduate.

Barbara has been an active volunteer with charitable organizations and currently serves on the board of SafePath Children’s Advocacy Center in Marietta.

Connect with Barbara on LinkedIn.

Julie Cropp Gareleck

Born into an entrepreneurial family, Julie Gareleck was convinced that business was not her passion and that becoming a reporter was more intriguing. At the age of 21, Julie punched her international card, in Paris, working for Angela de Bona, the top PR Agent, representing the top fashion photographers in the world. A venture to Philadelphia after Paris directed Julie to work for a leading entrepreneurship institute.

In a few short years, she was recruited to join a venture capital organization, focused on early stage companies in Technology, Biotechnology, among other industries, as its Executive Director. Julie earned her place in the Board Room at the age of 25.

A transition to Atlanta over 12 years ago enabled Julie to take her strategy experience and work as a senior strategist for interactive advertising agencies. It was here that Julie realized there was a gap between business-based strategy and what was defined as strategy at agencies. Junction Creative Solutions was born out of the need for strategies that intersect key business segments and the need for a firm that can manage the implementation. For over 8 years, Junction has worked with nearly 225 companies, helping do just that.

Julie has created an environment that empowers her team and her clients to be the very best they can be, and success follows naturally. She has earned the respect of her peers not just for her shining personality, but for her authenticity, integrity, and drive as a business leader. Her portfolio includes measurable integrated strategies for prominent brands across various industries, including Yahoo!, Mailboxes Etc., National City Corporation (PNC Bank), GE Energy, Mohawk Industries, Schweitzer-Mauduit International, Inc. (SWM), and Alcatel-Lucent. Early stage companies in the portfolio include AcuteCare Telemedicine, 85 Broads, Intelaplay, Competitive Sports Analysis, XIOSS, Infinite Resource Solutions, Guardian Watch, Pro Diligence, Cost Management Group, the National Tennis Foundation, Saffire Vapor, among others.

Julie established the JXN Executive Roundtable in 2012 as a resource for entrepreneurs, senior executives, and marketing leaders to share industry experiences and insights. She remains actively involved in industry organizations often participating as an expert panelist or guest speaker.

Follow Junction Creative on LinkedIn, Twitter and Facebook.

What Does It Take to Build a Successful SaaS Business?

According to Gartner, Inc. the worldwide cloud services market will total more than $246.8 billion by the end of 2017, an impressive 18 percent growth over the previous year. Software as a service (SaaS) is defined as a subscription software licensing delivery model which is centrally hosted and accessed in the virtual cloud by subscribers over a web browser.  SaaS has become a common delivery model for many business operations applications that were once purchased and maintained by an organizations internal IT department. Today, SaaS has been incorporated into the strategy of nearly all leading enterprise software companies and has a significant profit potential for cloud providers. For software consumers, SaaS may offer a high value alternative to infrastructure systems. The growth in the SaaS business model has new providers eager to enter the marketplace.

Before entering the market eager entrants need to be aware of some of the challenges to successfully launching a SaaS portfolio including sales techniques, financial issues, technical considerations, cyber security and customer expectations. And while SaaS can benefit enterprise users by freeing up resources currently dedicated to in house IT systems, the transition to the cloud may cause serious integration issues. Just like all new ventures success often depends more on the preparation phase rather than the launch. Formulating the right idea to fill a real need is critical. Whether starting anew, forming a “White Label Partnership”, joining in an existing franchise or investing in an up and coming SaaS organization attracting the right technical talent and qualified management partners is critical.

For even the best prepared and most talented managers, starting a new SaaS business is no easy endeavor. As with any new business, personal intuition and great plans may look good on paper but more often than not can be out of sync with what the customer has in mind. Keeping the initial offerings targeted to providing simple solutions and unencumbered with unnecessary bells and whistles will enable new clients to understand the benefits of the service and implement the transition successfully. Focusing on serving initial customers with exceptional service will build a foundation for future success and growth.

“We are working with many SaaS businesses that are not just launching software but developing a sustainable business model,” comments Julie Gareleck, Managing Partner, Junction Creative Solutions (Junction).  “Our main focus with these companies is to clearly define how the software can be monetized by focusing a one-to-many approach.  For many in the industry, building the platform is top priority and making money is a secondary focus.  Our approach with clients has proven to be successful and it’s exciting to watch these companies gain market share in competitive industries.”

For more information on what it takes to build a successful SaaS business model, click.