“Comprehensive” means what?

As companies explore marketing solutions designed to create awareness, build influence, and ultimately generate revenue, it’s incredibly challenging to create a truly “comprehensive” marketing strategy.   What does “comprehensive” mean?

It’s more than just one solution, one tactic, and one person’s idea.  It’s about many solutions such as: Twitter, a blog, a press room, LinkedIn, affiliate marketers, media buying, media pitching, seminars, podcasts, webinars, mobile applications, or Facebook.    It’s about having an ongoing tactical execution that can be adapted over time as needed.  It’s about collective perspective.

Whether you are a small business owner or a member of the corporate marketing team, be mindful of your strategy.  The marketing mix if executed consistently will establish a relationship with target audiences, encourage participation in the conversation, and mobilize audiences to act.

We’d love to hear how you are being more comprehensive?

Listen

As the marketing world evolves, it’s often the case that creative motivations take precedence over what customers actually want and expect. Listen to your customer. Accept that it’s more about them than you.

Strategy Check List

Developing a strategy, whether enterprise wide or at the functional level, is a daunting task for any company.  Here’s a high-level check list to get start the conversation.

  1. What is the vision?
  2. What is the overarching strategy and tactics for executing this vision?
  3. What resources are required to execute on the strategy?
  4. Define milestones.
  5. Who is responsible for each tactical element of the strategy?
  6. List potential risk factors.   How can the strategy be adapted in response to those risk factors?

Let the conversation begin…