The results of a recent survey by Tyton Media is stressing the importance of website design in how customers perceive a brand. The survey indicated that 48 percent of people name website design as the biggest indicator of a company’s credibility. Website users are more likely to trust, remember, and connect with the brand if they find the website design consistent with the brand’s message and relevant to the brand’s reputation. Poor or irrelevant designs can alienate potential customers and create a negative impression. More than 80 percent of users who experience a poor web design will not return and are lost forever. So what design elements are trending in 2019?
Like fashion, popular designs tend to repeat themselves over time. What was fashionable in the past often reappears after falling out of favor. Amid the rise of 3D graphics, blogs, case studies, infographics, bold coloration, artificial intelligence and the predicted reemergence of hand-drawn graphics, simplicity is finding its reemergence into effective website design. The concept of “less is more” is finding renewed favor with designers and developers in 2019. Creating simple and concise messages that get straight to the point can be the most effective way to engage your audience. While simplicity makes a comeback, bold statements with bright color and gradient designs are trending up.
Today’s users are in a hurry, and “instant gratification” remains in vogue. Websites have a narrow threshold of opportunity to attract, capture and move customers to initiate the buying decision. Removing unnecessary clutter, bells and whistles will help users navigate information and find the solutions they are seeking. In the coming year, asymmetrical design is predicted to become a trend in order to attract a viewers’ attention. An unbalanced approach may just set a brand apart from the competition.
The use of animated GIFs and bots are finding their way into web designs at a greater pace, allowing for increased user convenience, more instant responses to customer inquiries and the ability for marketers to more directly target messages to consumer issues. Simpler layout, increased use of white space, flat design and clean practical aesthetics will premier. Adapting to trending designs and using them to differentiate your brand and message will help cut through all the digital noise and set your brand apart from the competition. To learn more about how Junction Creative Solutions’ (Junction) professional team of designers move your brand ahead of the competition, call 678-686-1125 today.