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Strategy

As Summer Heats Up, Airline Brands are Taking Heat from Customers


The spring buds had barely broken into leaf when United Airlines (UA) set into motion what is becoming a summer of brand destroying idiocies. The airline industry, not always praised for their customer centric approach to operations management, decided moving a few of their employees to another location was more important than several passengers who […]

Forming a Start-up & Compelling Exit Strategy at the Same Time


At first consideration it seems to be counter intuitive. Formulating a plan to exit a new start-up business before the start-up of the new business? For the true entrepreneur, the experience of a new start-up is exciting, exhilarating and even intoxicating. For most, it’s what they do, who they are and is much more a […]

The Importance of Understanding Your Customers


More than ever before, to be successful in launching or growing a business, success rests on the ability to understand consumer behavior, their needs, wants and beliefs. Customer behavior is changing almost daily as technology, advancing its influence over how consumers make their buying decisions. Fully understanding these shifts in consumer behaviors and beliefs will […]

Traditional Agencies and the Importance of Being Relevant


Change is inevitable and the one constant among a universe of constants that is destined to be changing perpetually. Business models once thought to be permanent, only needing occasional refinements, are learning that nothing is forever, and in today’s fast paced technological era, nothing is forever for very long. Legacy advertising agencies, historically a model […]

Vision Alone Didn’t Put Man on the Moon


It was a time of great promise and anticipated opportunity emerging from a sustained period of relative world peace and prosperity after the former decade of world division, war and unparalleled human atrocities. With the threat of another decade gravitating towards a return to the mistakes of the past it was a time for new […]

Going with the Flow Won’t Always Lead to Success


In an attempt to grow her network and surround herself with successful women Justyna Kedra wasn’t interested in doing things the traditional way. Justyna says, “The goal was to connect female entrepreneurs that have successful businesses globally, but are not on the “Top 100 Influential People on Planet Earth” list… yet!” So she founded We […]

Sustainable Growth: Myth, Legend or Luck


“Without continual growth and progress, such words as improvement, achievement, and success have no meaning,” said Benjamin Franklin more than 200 years ago. The thought is as true today as it was at the very beginning of our country. Sustainable growth, the realistic growth of a company over time, is often a very challenging feat. […]

Managing Sustainable Growth in an Evolving SaaS Marketplace


Software as a service (SaaS), the distribution of software over the internet to users, is becoming the fastest growing software distribution model. As business consumers adopt cloud-based software to manage key business functions, the market for Sass services continues to grow at a meteoric pace. Along with its Cloud cousins, infrastructure as a service (IaaS) […]

Marshall Jones Offers Technical Competency and Exception Customer Service


Accounting firms are rarely categorized as innovative, just as Certified Public Accountants are not known for taking financial risks. By today’s standards, accounting firms are looking for new ways to compete.  Operating at the top level, keeping abreast of the prolific nature of tax compliance, research, financial documentation and business and accounting consulting services requires […]

Fake News, Believe it or Not, Is Not New


When Facebook initiated new features last year designed to make it easier for its users to keep up with the news and social media marketers a chance to promote content directly to Facebook, Mark Zuckerberg and his crew failed to foresee the oncoming calamity of such an opportunity. Perhaps it was unpredictable that so many […]