New Data Handling Regulations from Across the Pond May Affect U.S. Businesses

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On May 25, 2018, a significant new set of regulations go into effect across Europe and around the world that will greatly impact virtually any business that has an internet presence. The time for compliance is approaching very quickly but 60 percent of all businesses affected are not ready to be in compliance.  This number is concerning given that violations of new regulations carry huge fines that could cripple businesses of all sizes.

The General Data Protection Regulation (GDPR) was initiated to give consumers in Europe greater control over their personal data. GDPR impacts any business that has customers located within Europe and affects all businesses regardless of physical location, company size, or scope of business. While the emphasis first appears to be on European organizations, the regulations apply to businesses anywhere in the world that process the personal data of European Union (EU) residents. In today’s vast global internet world without borders, those not affected make up a very short list.

Article 3 of the GDPR says that if your organization collects personal data or behavioral information from someone in an EU country, your company is subject to the requirements of the GDPR. Businesses will need to be much clearer about the information they hold on people and give them more control over how it disseminated and managed. Compliance is likely to be easier for heavily-regulated business-to-business sectors such as banking and insurance, but retailers and companies that deal directly with consumers need to be particularly aware of the new regulatory environment.

Many business entities outside Europe who failed to thoroughly understand the implications of the looming regulations are suddenly waking up to their new reality. Robert Bond, a partner at London law firm Bristows, says, “Already this morning, there have been three overnight calls from the U.S., saying we don’t have anything in place but we’ve realized this applies to us, do you have a quick fix solution?  I think there’s an awful lot of businesses out there, particularly outside the EU, that have suddenly realized the extra territorial nature (of GDPR) and that’s come as quite a shock. They are assuming it’s a tick the box exercise, which of course it isn’t.”

U.S. based hospitality, travel, software services and e-commerce companies will certainly have to consider their online marketing practices and determine the risk of non-compliance as well as any other U.S. companies that have identified a market in an EU country. GDPR requires organizations to identify a security strategy and adopt adequate administrative and technical measures to protect EU citizens’ personal data.

Given the existing costs associated with irresponsible handling of consumer’s personal data, few organizations can afford complacency about cybersecurity. While the heavy fines for non-compliance to GDPR compounds the penalties for cybersecurity ignorance, the new regulations offer an additional incentive and opportunity for companies to implement policies that may help them avoid a future data breach and the significant calamity to normal business operations that results.

Reaching the Powerful Women’s Demographic Lives or Dies in Campaign Execution

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The knowledge that women wield the most influence over the household spending decisions is nothing new. For decades women have been credited with controlling the purse strings at a greater degree than their male counterparts. But as traditional societal male/female roles continue to evolve, the only difference for marketers is the realization that the numbers are getting bigger. Across the globe, women are controlling nearly $20 trillion in annual consumer spending. That number is likely to grow to $28 trillion in the next five years. Women represent a growth market bigger than China and India combined; verification that female consumers now drive the world’s economy. Over the next decade women will control two-thirds of all consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history.

Today more than 79 percent of women self-identify as the primary household shopper, making 70 percent of all the travel decisions and 90 percent of all the healthcare purchases. Nearly 60 percent frequent social networking sites and are the most likely consumers to use digital purchasing tools. The overwhelming majority (92 percent) pass along information about deals they have experienced online. Talk about influencer marketing!

Commanding as this economic segment is, most companies continue to struggle to effectively tap into the potential opportunity, and despite the remarkable strides women have made in market power and social position they continue to feel undervalued in the marketplace. “Success in reaching this powerful demographic often lives or dies in the marketing execution, and getting it wrong can be serious business. Mistakes and gaffes can go public, or viral, all too easily, alienating the very people a campaign was designed to attract.” David Levithan, says “Pink is female – but why? Are girls any more pink than boys? Are boys any more blue than girls? It’s something that has been sold to us, mostly so other things can be sold to us.” If there was ever a time where simply using pink to attract the attention of women was a viable strategy, that time has passed.

Gender is often a blind spot, both within company campaigns and within the make-up of company marketing teams. The old adage, it takes one to know one is sage advice. Gender diversify your marketing team if you want to make a meaningful connection with your target audience. If not, your approach to attracting female consumers may come off as patronizing and passive.

Remember, no one-gender market sector does a complete marketing segment make. Women now occupy, in significant numbers, every social and economic level of society. Today women are embracing the differences in their identities and exploring more progressive interests. Marketers need to identify products and services that answer the multitude of female consumer needs and interest if they are to successfully develop a winning marketing strategy. The messaging needs to align in content and tone with the diversity of the market segment.

For information on how Junction Creative Solutions (Junction) can help you formulate a winning women’s market strategy, contact our experts at 678.686.1125.

Successful Email Campaigns are Not One Size Fits All

Say email marketing or monthly newsletter and some descriptive phases, many not admiring, come to mind. Digital marketing has revolutionized communications both personal and commercial, delivering marketers the ability to directly reach into the lives of millions of potential customers and clients with mind-blowing speed and automated targeted placement. Suddenly broadcasting a message right into a recipient’s home or place of business through email windows is remarkably simple. But many are complaining that the overt email assault that permeates millions of in-boxes each day are leading this new marketing tool down the path once traveled by direct mail (junk) and robotic telemarketing. With so many emailers opting to click “delete” or relegating unsolicited messages to the spam file, what is all the upside appeal of email marketing?

In 2017, the total number of business and consumer emails sent and received per day reached 269 billion and is expected to continue to grow at an average annual rate of 4.4% over the next four years, reaching 319.6 billion by the end of 2021. With that kind of audience, email marketing spend in the United States is predicted to reach $3.07 billion by 2019. Businesses looking for cost effective, measurable ways to connect with consumers have discovered the positive return on investment (ROI) of email marketing campaigns, of 122 percent, irresistible. This impressive ROI is utopian until one realizes that only 24.7 percent of all emails across industries are opened by the recipient. Nearly two-thirds of emails are banished to unread status right after being sent. Still, the promise of making a connection with so many with so little effort is too good to pass up. So how can an email campaign successfully open a profitable dialog with consumers without the costly and inefficient “mud against the wall” approach?

As more emails invade customers’ inboxes, the quality and format of the message is critical in order to be heard above all the competing noise. Focus the effort on the campaign objective and tailor the message, both in content and structure, to gain the immediate interest of your consumer. What’s in it for consumers if they choose to open an email and start a conversation? Compose your prose in a manner that creates value to the prospect. With 68% of email recipients reporting that they identify most email as spam, getting the subject line wrong can be deadly.  Opening statements should elicit interest and evoke curiosity. Provocative “the aliens have landed” remarks will only scare qualified receivers off. “Every aspect of testing should be focusing on the “click to open rate” of the main call to action in your email,” says professional email marketing strategist Dain Hanson, Co-Founder of CYT Marketing.

Ever receive a message from a department, department title or mega-company? The “from” line of any email should be from a warm and real person, someone who is personable and welcomed. Your salutation should share your personal side, not your corporate image.  A Campaign Monitor study recently revealed that 62% of customers open emails due to a personalized subject line.

The most successful emails are clearly written, attract attention to the message purpose, are never dull or offensive, and are personal and designed to solicit an immediate action. Interesting graphics are very effective and all content must be viewable on desktop and mobile devices. Depending on the targeted audience, mobile email will account for 20 to 75% of email opens.

Email marketing should be about having a conversation with your ideal customer. Failing to edit your master email list to target specific customers with a tailored message will only serve to annoy disinterested customers and waste valuable marketing time and assets. Treating every prospect the same will only result in filling their “Trash Bins”.  The smart campaign will have different lists which focus on the varied messages of interests to a variety of customers. Connecting with an interested target market will improve your email “open rates” and produce future, mutually beneficial conversations.

For information on how Junction Creative Solutions (Junction) can enhance your email campaign efforts, call 678.686.1125.

The Importance of Tracking Social Media ROI

The concern of marketers about the effectiveness and real value of all the money and energy spent on advertising has been going on for centuries. The earliest of purveyors of commerce wrung their hands over what portion of advertising spend was being unheard. Little in the way of easy and accurate measurement existed and the most predominate metrics were based on speculation that advertising effectiveness was clearly tied to business outcomes. With new advances in technology and the myriad of burgeoning marketing channels, the warm fuzzy feeling that advertising is working and producing a return on our investment remains elusive.

Studies indicate that 46 percent of business to business (B2B) marketers are unsure that any social media channels are producing positive impacts on the bottom line. An answer to the question is critical given that 2017 was the first year that digital marketing outpaced TV ad spend. Today’s technology allows for easy identity of marketing efforts right down to the individual consumer. We can customize our message and aim it at a specific individual or small market segment and measure accurately the message’s operational impact utilizing the same intelligent, extremely cost effective digital techniques.

So why do 60% of marketers see ‘measuring ROI’ and linking social media activities to business outcomes as one of the top three social media marketing challenges in the coming year? The reason may be simple rather than complex. Like everything else, it boils down to strategy. What are your key performance indicators (KPIs)? Is it revenue, promoting brand awareness, website visitation, number of followers, customer service metrics or direct sales to efforts? The most difficult aspect of calculating social media ROI may be that there is no common denominator to measuring dollar value.

Social media goals must be aligned to business objectives if the campaign is to be meaningful and the goals must be quantified. Establish analytical tools to track performance. Virtually everything is quantifiable but for those that are not, Oliver Blanchard, author of “Managing and Measuring Social Media Efforts in Your Organization,” explains that non-financial outcomes can “tell the story by capturing changes in human behavior.”

Successfully calculating and tracking ROI provides for more time and resources to be focused on what’s working and will help identify those that are not. Jay Baer says bluntly, “Here’s the deal. If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.”

With 70% of the U.S. population having a profile on at least one social networking site and the average Internet user maintaining 7.6 different social media accounts, the opportunity to connect with consumers through digital media channels is huge. Social media spend is likely to continue to grow at an accelerated pace with marketing spend on social media predicted to double over the next five years. Calculating social media ROI effectively will provide valuable insight into the success of your campaigns.

Research also indicates that 22 percent of organizations utilize outside expertise to develop and assess social media efforts. To learn how Junction Creative Solutions (Junction) can partner with you to engage a successful social media marketing campaign, call 678.686.1125.

Capturing the Attention of Consumers through Influencer Marketing

In the days before digital technology and the myriad of social media outlets, one of marketers’ most effective pathways to brand recognition and acceptance was through word of mouth advertising. Consumers have always sought the opinions and advice of those within a social community before deciding to spend money on a product or service that was new, untested or unproven. Seeking recommendations from family and friends has always been at the top of the list when it comes to influencing a purchasing decision. Consumers are looking for assurance that a purchase will be a good and rewarding experience and consistently turn to those individual influencers or trusted media outlets for a “seal of approval.” With the growing impact of social media on our lives, today anyone can be an influencer.

Influencer marketing has become a very popular and effective way for advertisers to connect with a target audience. Studies reveal that consumers are becoming annoyed and complacent with traditional online advertising, with 26 percent of desktop and 15 percent of mobile users employing ad blocker software to avoid advertisements altogether. The age-old question, “Is anyone listening to the message?” is being answered. No.

With 92 percent of consumers trusting recommendations from individuals before making purchase decisions, influencer marketing is becoming a proven and economical method to connect a brand to target markets. “According to a case study by Nielsen Catalina Solutions and TapInfluence, influencer content generates return on investment (ROI) that is 11 times greater than traditional digital campaigns.” According to recent research, nearly 70 percent of marketers believe that influencer marketing efforts are positively impacting their ability to reach each target audience.

This success is dependent on an influencer being able to reach large segments of social media users with original content that builds consumer trust. Authenticity is a key factor in building this trust and confidence. Original and creative content keeps followers, who are looking for trusted product information and reviews, actively engaged. With 88 percent of consumers trusting online peer reviews over traditional advertising, influencer marketing is a necessary and important channel for businesses seeking to connect with targeted consumers.

“Content is king in today’s digital ecosystem,” says Julie Gareleck, Founder and CEO of Junction Creative Solutions. “An effective and creative content strategy adds significant value to your marketing campaigns. Our content and marketing strategists have the expertise necessary to develop successful marketing campaigns that build influence and establish trust with consumers.” For more about how you can positively impact your ability to deliver an effective message to your target audience, contact the marketing experts at Junction Creative Solutions at 678.686.1125.

Technology is Not Just-For-Profit Anymore

With charitable giving expected to grow by 3.8 percent, 2018 should be a promising year for the nonprofit sector. Marketing and fundraising are critical for organizations hoping to take advantage of this potential growth by leveraging technology to reach goals. Just as important are solutions and technology that connect all constituents (donors, volunteers, and advocates) and keep them engaged in a shared mission. A logical conduit is an organization’s website.

A dynamic website extends far beyond helping people find a nonprofit group online. It serves as an interactive tool used to:

  • Educate the public on issues surrounding the cause or charity;
  • Drive brand awareness and affinity;
  • Attract volunteers and community support;
  • Engage corporations with partner programs;
  • Advertise fundraising events;
  • Recruit program participants or users of the provided services;
  • And increase donations and improve donor relations.

To increase engagement with all groups who access a common website, navigation and content must be well planned and executed. Information should be easy to find. Messages should be tailored for different audiences. For example, potential volunteers will require different information than a local business owner interested in sponsoring an event. Separate entry portals can be created for program participants and Board members, adding an additional level of privacy and security.

Social media integration expands the website’s reach exponentially with the number of social network users expected to grow to 2.44 billion worldwide in 2018, according to Statista. Communicating the mission of a charity to potential donors in a way that elicits a desired response can be difficult for even a seasoned fundraising professional. Technology helps deliver complex messages more clearly by consolidating them into shareable quotes and links placed within the website. Other digital solutions such as videos and live podcasts can also be effective in reaching new supporters.

Making a donation to a cause should be easy and convenient. Charitable givers represent each generational age group and should be accommodated equally. More than a fifth of Millennials have never written a check and more than half of Gen Xs and Baby Boomers prefer to give solely through an organization’s website. Credit card processing systems streamline this process making it possible for people to give more and give remotely.

As technology rapidly evolves, nonprofit organizations face the challenge of keeping pace in order to meet Board expectations and fulfill missions. “We are eager to work with nonprofit groups,” comments Julie Gareleck, CEO and Managing Partner for Junction Creative Solutions. “We created a distinct line of service to satisfy the needs of the nonprofit sector, driving down costs and streamlining processes, so they can continue to influence social change.”

If your organization is looking for innovative solutions to improve engagement, increase giving opportunities, and engage members, contact us to learn more about our packaged solution at info@junction-creative.com.

Know Where You’re Going. Not Every Road Will Get You There

Perhaps one of the most used but underutilized terms in business is strategy. Add to the word planning, and the phrase tops the chart of importance in business success. It seems so simple and is unarguably a truly great example of common sense. Knowing where you want to go, mapping out a route and preparing to overcome the inevitable obstructions that may impede your progress along the way, seems like a true “no-brainer.” Having a clear vision is critical to starting and growing a business and while many celebrate the importance of the visionary in the start-up process, developing a clear and concise strategic plan to map the road to business growth and sustainability is often the most under-engaged promise. The fact that 50 percent of all new business ventures fail within the first three to five years is a testament of many of those businesses adhering to Lewis Carroll’s Alice in Wonderland fantasy strategy: “If you don’t know where you’re going, any road will get you there.”

“While most business owners agree that strategic planning can provide a roadmap to drive their business growth, long-term survival and profitability, many fail to devote the necessary time, energy and resources to do it right, if at all.” Taking the time and making the investment to develop a comprehensive strategic plan for success involves establishing your value proposition; identifying and focusing on a market of customers; establishing a mission; setting forth a goal; enumerating your objectives; engaging the plan of action; measuring its progress and adjusting the plan along the way to address changes to original assumptions.

In this fast paced, technology driven world of commerce, competition is agile and refined, and the marketplace dynamic. While change has always been inevitable, today change is occurring at warp speed. Staying focused and tuned into the competitive environment is critical to survival and sustainability. Look to your competition to define what they are doing right, emulate their most successful actions and focus your strengths on doing those things your competition is unable or unwilling to do to meet the expectations of a new tech savvy consumer. The more specific the plan, the more likely it will be successful.

Many new ventures freely invest in infrastructure and tools of production. Far too few invest in the human talent necessary to meet the demands of growth. Some organizations fail to hire qualified employees to connect directly with their customers. The strategy should be to acquire people who are motivated and inspired to share the organization’s vision and who are dedicated to follow the path to accomplishment. Imagine if a restaurant were to purchase top of the line equipment but hesitate to effectively invest in the culinary and hospitality talent needed to produce an appetizing experience for customers. Don’t go cheap on attracting and inspiring the talent necessary to transition your vision into a reality.

A strategic plan should be a living, well-worn document. Its focus should be on where you want the business to be over time. Establish short term benchmarks of progress every 12 months to 24 months and long term, five year goals.  Be proactive; evaluate the strategies’ effectiveness over time. Support those efforts that are working and abandon those that fall short. Anticipate the failures, they are inevitable. Expecting them will make it easier to offset the negative impact they have on achieving the vision. Be mindful that there are forces in the business world that are beyond our control that may derail even the most insightful plan. Don’t overreact and make major changes based on any one day, month or quarter of events. This is a marathon, not a sprint. Never forget that the competition is always watching your progress and maneuvering to obstruct your mission.

In a recent Inc. Magazine/Kauffman Foundation study, researchers found that five to eight years after appearing on the list, roughly two-thirds of the companies that made the Inc. 5000 list had shrunk in size, gone out of business, or been disadvantageously sold. Resolve not to be one of them.

To learn more about preparing a strategy that seeks to innovate product offerings and processes and take advantage of new opportunities to grow and sustain viability, profitability and long term growth, contact the experienced team of business development specialists at Junction Creative Solutions at 678.686.1125.

Wasting the Opportunity to Connect the Brand with the Consumer

“Half the money I spend on advertising is wasted; the only trouble is, I don’t know which half,” said John Wanamaker, the turn of the 20th century American merchant, proponent of advertising and pioneer in marketing. More than a century later his words still ring true in the minds of every marketer who privately wonder whether the now huge sums of capital invested in advertising drive purchasers or profit to their organization. Certainly if he were alive today, Mr. Wanamaker would be dismayed that his estimation of half wasted advertising dollars would, in fact, be woefully understated.

A study by Ehrenberg Bass suggests that around 86% of all ads are either ignored completely or, if noticed, unconnected to the brand sponsoring the message. The data predicts that almost nine out of ten ads are, literally, a waste of money. It has to be shocking news to those who create, produce and pay for the entertaining and much touted advertising campaigns that can cost millions of dollars to air during major sporting events. Even though a 30 second spot on the 2018 Super Bowl Game commanded a cool $5 million, it has been found that 64 percent of viewers were unable to connect the most memorable ad to the brand. Communicus, the consultancy responsible for the data, indicated they also found that less than 20 percent of Super Bowl ads had any impact on consumer brand selection.

Jerry Thomas, author of “Advertising Effectiveness” a White Paper published by Decision Analyst, said, “In our experience, only about half of all commercials actually work; that is, have any positive effects on consumers’ purchasing behavior or brand choice. Moreover, a small share of ads actually appears to have negative effects on sales.” Clearly, little has changed since John Wanamaker first uttered his doubts about the effectiveness of his advertising efforts. So, why is so little being realized from such major investments of time, talent and dollars?

“Too many companies create advertising and marketing material that passes the target consumer by because it literally does not look like it comes from the brand. Constantly changing creative, overly clever executions, arrogant agencies trying to stamp their signature across the work – everything adds up to ensure that most advertising is a constantly changing carousel of confusion that is usually ignored by the customer,“ says Professor and Marketing Week author Mark Ritson.

Entertaining, well produced television advertising has been around for as long as the medium itself. For those old enough to remember television without color and surround sound, “Plop, Plop, Fizz, Fizz, Oh what a relief it is” brings back memories of the little character with the funny tablet hat, if not the promised relief. Declarations like “Where’s the Beef” and a hundred-member strong, world chorus singing praises of peace and harmony from the hill top are some examples of timeless brand advertisements elevated to iconic status among their creators and sponsors. Can you connect these ads to their brands?

We live and operate our businesses in a new, consumer run world where social media dominates the conveyance of messages. Entertainment is not enough anymore and sporty jingles and comedic skits no longer work. It is a time for story-telling and a time when consumers expect brands to demonstrate social consciousness and not just spout product or service features and benefits. It’s about having a shared conversation about consumers’ values and how they connect to the brand. Brands must project themselves as socially responsible. However, crude and disrespectful attempts to tie advertising to popular social actions can backfire.

Pepsi’s recent attempt to increase soda sales by co-opting a popular social justice movement resulted in embarrassment and failure, and equating the importance of selling trucks with the historic message of an iconic figure resulted in this year’s biggest Super Bowl advertising debacle. Perhaps the best way to market a brand through a cause is via event sponsorship.

In this dynamic, multi-channel world of advertising, connecting with customers is more about the quality of the brand’s message and the conversation, not about changing the world.

Junction’s Sales Automation Platform Can Streamline Your Sales Cycle

Sales automation is fast becoming a critical need in today’s hyper-competitive business environment. The process of managing sales efforts has long been fraught with challenges. Identifying premium sales targets, making a meaningful connection with the individuals who yield the most significant buying influence, presenting the pitch and closing the sale has always been a time-consuming process that routinely failed to produce optimum results.

Technology is providing a unique opportunity for companies to streamline and economize the sales process while increasing the quality and productivity of the overall sales and marketing effort. An integrated, customizable software platform, sales automation provides a set of tools designed to generate leads in target markets, track customer interactions and measure the success of the overall sales cycle. To achieve success, it’s critical to align all marketing and sales initiatives, whether traditional or digital, reaching target audiences where they are looking for information. “Junction Creative Solutions’ (Junction) Sales Automation Solution is a proprietary solution designed to automate sales prospecting utilizing social media platforms. Within the solution, we execute sales campaigns to view, visit, connect, and engage potential sales prospects with the intent on setting qualified meetings with these prospects,” says Julie Gareleck, Junction Founder and CEO.

Initiation to Junction’s Sales Automation process begins with a strategy workshop where key stakeholders meet to discuss: Mission, Vision, Goals, Stakeholder Insights, Target Audiences, Existing Sales Metrics and Initiatives, Performance History, Future Performance Metrics, Content, Milestones, Time Line, and Tactics. Junction’s experienced team will audit the client’s content inventory to identify critical opportunities and content gaps with the intent on developing additional content assets if needed to support sales automation efforts.

Customized databases, based on the requirements for each identified target audience, are utilized to design, develop and execute a singularly focused campaign. Based on the Content Audit, Junction will develop custom content for each stakeholder campaign in the Sales Automation Platform.

Junction conducts periodic testing prior to the launch of each campaign to insure accuracy and compliance to Junction’s strict quality standards and the client’s goals and objectives.  Inclusion of an optional, third-party application that syncs with the client’s calendar and allows prospects to schedule meetings directly with the client is available. Regularly scheduled meetings follow each engagement to review campaign performance and metrics.

“Since launching its Sales Automation Solution, Junction has worked with various companies across industry verticals to improve visibility in the professional marketplace, drive lead generation, and increase qualified business opportunities,” says Gareleck.

“As the sales and marketing landscape changes and consumer expectations evolve, it’s critical to remain ahead of trends,” concluded Gareleck. “Regardless of industry, Junction can provide a comprehensive set of automation solutions to improve and optimize a company’s sales and marketing efforts.”

For more information on how Junction is specifically suited to help optimize your sales and marketing processes, contact info@junction-creative.com or call 678.686.1125.

Leveraging Technology to Support Faith-Based Marketing

There was a time when people’s lives revolved largely around local community churches. Members attended regularly, gave faithfully, invited guests enthusiastically, and supported the church’s efforts however possible. The church provided a sense of community and valuable relationships. While there is still an innate need for community, modern lifestyles make it difficult for today’s faith-based organizations to meet it. Traditional marketing strategies that worked in the past are no longer relevant.

As technology dominates the business world, churches are recognizing the need to leverage it to support marketing initiatives and increase results. While this may seem daunting and out of reach for some churches, the starting point is as simple and familiar as the website.

Creating a dynamic church website designed to attract, energize, and mobilize people provides a natural pathway for building community,” says Julie Gareleck, CEO and Managing Partner for Junction Creative Solutions. “The website is often the first impression a potential member will have with the organization.”

In order to reach new people, the content, both digital and written, must be dynamic and should target multiple audiences with messages written to speak to each of them. For example, a mother of an elementary school aged child will have different needs when looking for a new church than a teenager searching for a youth group. Social media integration extends outreach possibilities even further enabling people to not only follow a church, but also share recent posts across multiple platforms and devices. Tweetable quotes and links, and digital images can be placed on landing pages making it easy for people to share messages. Live streaming sermons allows people who can’t attend in person to experience the service by simply clicking a button or tab. Other beneficial digital solutions include videos of past messages and events, podcasts, and online Bible studies. Imagine the impact a mobilized congregation could have on an outreach or giving campaign simply by sharing information with people they know!

E-commerce technology has also made its way to faith-based organizations enabling the growth of giving options. Recent charitable giving statistics posted by NP Resource show that online giving growth has been consistent for the past five years and 49 percent of all church giving transactions are made with a credit card. Online credit card processing streamlines the process making it possible for people to give more and give remotely.

As with most non-profit groups, marketing decisions are made carefully with little room for trial and error. With new technology emerging daily, it can be overwhelming for churches to identify the best strategy for their efforts. “We developed a proven, collaborative approach that allows both state level and subsidiary organizations to optimize marketing spend while providing innovative digital solutions that will have an impact on its member base,” comments Gareleck.

If your organization is looking for innovative solutions to improve engagement, increase giving opportunities, and engage members, contact us to learn more about our packaged solution at info@junction-creative.com.