Marketers Help Distribute Oscar Gold at the Academy Awards

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The Academy Awards have been an entertaining promotion of the movie industry for decades. At its peak, the 3-hour distribution of the golden Oscar to the industry’s best performances captured millions of viewers and generated unprecedented hype for cinema performers, directors and technicians. The once high viewer ratings have diminished over the past two years due to falling interest in a program that has strayed beyond its stated mission and into the critical arena of politics and overt promotion of controversial social issues.

The prediction for the 91st edition of the Academy Awards was dire at the program’s debut but the ABC TV network managed to garner a record $2.6 million for a 30-second advertising spot on the 2019 program. ABC sells more advertising on Oscar Sunday than any day of the year.

This year’s major brands included:  Google, McDonald’s, Verizon, Walmart, Cadillac and Walt Disney. Nike used the platform to launch a powerful, female-focused “Dream Crazy” campaign, fronted by tennis legend Serena Williams. Embarrassed by a failing sneaker worn by its spokesman basketball star in Duke University’s loss to North Carolina the previous week, the iconic brand needed a big win to erase the memory of that debacle from consumers’ minds.

“The Super Bowl is over. It’s mid-February,” Jeff Greenfield, chief operating officer of C3 Metrics, a media measurement company, said in a recent interview. “I am Walmart. My competitor is Amazon. Where can I go and compete against Amazon on what is essentially a global stage and get reach today? It’s the Oscars. … For a brand like a Walmart, they have to be there.” Despite a falling viewer audience, ABC will rack-up more than $150 million from this year’s event. Apparently, falling attendance and program ratings are having little effect on those brands that are willing to pay a premium to share the world’s entertainment stage.

The once “don’t mix politics, religion and controversial social issues with business” mantra that guided advertising for centuries is quickly being abandoned as marketers perceive changing trends in consumers’ favor for socially conscience brands. Providers of major entertainment like the National Football League (NFL) however, are learning that the diversion from focusing on the quality of the entertainment to the promotion of controversy has its limits with a diverse consumer audience. Going forward, promotors of programs like the Academy Awards may want to temper the rhetoric of controversy and refocus on awarding favor to artistic performance if they want to advance their own brand to a more diverse community of consumers.

This year’s ratings bump was welcomed after years of declining interest among viewers but the impact of the increase may be short lived, or not. The fact remains that the Oscars televised event with all its tarnish still attracts a reliable but fractured viewing audience. For brands looking to reach that audience, the Oscars ceremony continues to be an important venue to promote.

Lower the Number of Abandoned Shopping Carts with Improved User Experience

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In the beginning, that time when the internet was this shiny new thing whose intention was often misunderstood and which was capable of disrupting accepted norms in conducting business and social interactions, website design focused mostly on the technology and all the gee-whiz things a talented techy could command new digital devices to perform. The vast majority of business managers and leaders had only a passing fundamental knowledge of the technology and an even more limited appreciation as to how it all would revolutionize the seller/consumer relationship. The focus initially and for some period of time was on the technology; the science of making it all function consistently and dependably. Today, the importance of user experience, one of many new terms to be added to language dictionaries around the world since the introduction of digital communications, is still misunderstood in many digital marketing arenas.

“User Experience or the UX basically compasses all the details of end-users’ interaction with the brand, its products, and its services,” says Don Norman, author of “The Design of Everyday Things.” Getting user experience right is critical to an online retailer’s ability to close the sale. Getting it wrong will result in increased online shopping carts left abandoned. Shopping cart abandonment refers to visitors leaving an online store without purchasing the items in their online carts.  Recent studies by Baymard Institute show that 69.89 percent of online shoppers abandon their shopping carts.

Online shoppers are accustomed to having thousands of choices from online sellers who are out to satisfy consumers’ increasing desire for convenience. Their expectations of service are fueled by sellers who have made it their mission to reduce the number of abandoned shopping carts. Eliminating even the smallest obstacle to consummating the purchase decision is critical to achieving sales success.

Simplicity is a hallmark of any successful user experience. Consumers are by nature impatient. The process of creating and managing a customer profile must be as simple as possible. Managing customer profiles, address and payment details and tracking purchases are all fundamental to a well-formed user experience. Pages should load quickly and correctly across various devices, functionality should be consistent and dependable with little need for consumers to experience utilization problems. Focus functionality on consumers’ expectations and create a journey from research to the implication of purchase that is seamless and personal. A great user experience will build brand loyalty and result in repeat customers eager to make additional purchases.

Does your website’s user experience need some enhancements? Contact the web design specialists at Junction Creative Solutions today to learn how we can help you lower your number of abandoned shopping carts.

Implement an Effective Narrative to Better Connect the Message to an Audience

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“Once upon a time,” who doesn’t remember this opening sentence? It is famously known as a preamble to a story whose purpose is to grab attention, teach an important message, and impart an unforgettable impression on the listener or to compel them to take action. Storytelling is part of all our lives.  From our earliest memories stories have been fundamental to understanding just about everything. A medium, when well performed, takes the often mundane specifics of a subject and transforms them into a narrative that is interesting and impressionable to the listener. Imagine for a moment attempting to explain to a four-year-old the concepts and importance of building a strong and comforting abode that will survive the dangers of a foe with a menacing nature. Behold the narrative, “The Three Little Pigs.”

Storytelling is not new. It’s a supportive foundational block in our ability to communicate effectively. It utilizes emotion and empathy to inform and motivate, to explain complex as well as simple messages. In this fast-paced, digital communicative environment, storytelling is becoming increasingly important to marketing efforts. Shortened sound-bites, mini moments and mega-blanket messaging have become all the rage among digital advertising, but the impact of the message is being lost amongst all the noise. Advertisers are returning to the art of storytelling to complete a more comprehensive and effective connection with its audience.

Eric Danetz, Global Chief Revenue Officer for AccuWeather, says, “High-quality, authentic storytelling is critical in today’s fragmented media environment.  With noise and competition for consumer attention and brands targeting for greater personalization and impact, storytelling becomes key to establishing an emotional connection with your audience. In terms people and businesses can relate to, storytelling illustrates how a brand will meet customers’ needs and in turn, builds loyalty.”

With all the attention garnered by the technical aspects of digital media and as the proliferation of multiple social channels continue, the increasingly shorter time spans in digital communication is driving consumers to distrust brands and avoid fact-based, feature-and-benefits methods of messaging. When performed properly, storytelling is combining art, creativity, psychology and data to create improved marketing campaigns. Consumers are interested in being entertained by a message, being educated and motivated by an experience and in messages that engage with them emotionally and personally.  Old school marketing tactics are finding new life with consumers who are tired of the incessant barrage of digital media noise.   

Successfully merging the art of storytelling into today’s digital marketing environment requires an understanding of the techniques of storytelling and an investment of time and resources to implement an effective narrative that connects with consumers.

For more on how Junction Creative Solutions’ creative team of professionals can help tell your story, call 678-686-1125 today.

Hey Siri, What’s Up with Voice Search?

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In 2014, Andrew Ng, Chief Scientist at Baidu, predicted that “In five years’ time at least 50 percent of all searches are going to be either through images or speech.” Like the discharge of the starter’s gun at a track and field sporting event, the futurist picked up the quote as if it were an absolute certainty. But as with all predictions the likelihood of certainty is tempered by a healthy amount of those things that are out of the control of even the most enlightened among us. After all, if an early prediction by a well- known global climate change enthusiast would have been accurate, a large number of us living along the east coast of the United States would be living in sea water by now. It is not to say that the predictions of weather or technology won’t still become reality; it’s that the time frame of “sooner or later” may be more accurately realized.

The good news is that the predictions of voice search overtaking the key punch method will most certainly come to pass. The bad news is that the next generation will miss out on typing lessons, learning the art of cursive and creative writing classes. In the end, technology and science and speech lessons will prevail. The time-curve may be drawn by user’s acceptance of the technology, the measure of its importance in their lives and the user’s accessibility to the gadgets, both hard and soft, that will be required to implement voice commands dependably. As it has come to pass in the past, technology will prevail.

Regardless of whether it is 30 percent or 50 percent, 2019 will be the year that voice search commands will significantly change the landscape of internet search. “Voice-only search allows users to browse the web the Internet and consumer information without actually having to scroll through sites on desktops and mobile devices.” Voice search drastically improves the search experience for users. Speaking in short, simple phrases users can expect that their message is received and acted upon with only an occasional, “sorry, I don’t understand” reply. The smart marketer will begin to move their investment in SEO to voice optimization in the coming year in order to improve their brand awareness and online revenue. It is expected that voice search eCommerce will rise to $40 billion by 2022, and whether we are likely to get our feet wet by the rising tide or become drowned in almost total submersion still remains to be seen. So how soon do we divert greater amounts of our marketing budgets to implementing voice search?

Brent Csutoras, digital marketing consultant and Managing Partner at Search Engine Journal says, “This space is going to open up, it is going to provide an opportunity for just about everyone, so stay abreast of what’s happening in this space, watch the technology, and start envisioning your company in that space, and then wait until you have that opportunity to make that a reality. But don’t overstress yourself and feel like you’re failing because you’re not in the space right now.”

Select Your Marketing Partner Wisely

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Selecting the right marketing agency to connect a business to its market is critical to meeting the goals and objectives of any business. Too often the importance of evaluating and measuring the fitness of an agency to the specific business takes a back seat to the pop and wow of an agency’s public persona. Overlooked are the factors that are often most essential to building a working and mutually beneficial relationship between a marketer and their chosen agency.

Building a relationship with a marketing agency is as important as forming a relationship with a vested business partner. Trust, transparency, confidence and a demonstrated understanding of your business is critical. The chosen agency should share your passion and be overtly committed to achieving your marketing objectives. “Many agencies make a pitch based on the ‘big idea.’  Although the ‘wow’ factor is important, seamless execution is critical to the success or failure of any client relationship,” says Julie Gareleck, CEO & Managing Partner of Junction Creative Solution (Junction).  “At Junction we are as passionate about process as we are about the creative. Our clients not only expect it but appreciate our diligence.”

A good agency should be able to relate to the goals and objectives of its clients and have the capability to scale any project to meet the expectations and the client’s budget. Flexibility is important to be able to adjust to the dynamics of any market, and experience counts. Does the agency have a proven track record in your industry or a comprehensive understanding of how to adapt successful efforts across a wide spectrum of industries?

The successful candidate will enthusiastically provide client references. Is the agency’s own website and marketing collateral consistent with their proposals? Do they walk the talk? In digital marketing, understanding and demonstrating a high degree of competency for technical aspects of digital communication is a must for any proposed marketing strategy.   In this fast-paced competitive environment, it’s critical to remain ahead of trends, to demonstrate significant capabilities and to provide award-winning performance for your projects whether a brand logo or a comprehensive set of solutions to support sales and marketing.

“With the rise of solopreneurs and marketing consultants, it’s difficult to discern the good from the bad.  With more than 20 years of experience in the marketing space, we’ve experienced the dot com era, the introduction of mobile, social, and all things digital,” comments Gareleck. “The experience and learnings from the last 2 decades give us a unique experience when assisting our clients.  The medium may have shifted but the principles of performance based marketing are the same. We focus on delivering against the goals and objectives of our clients.”

The successful candidate should not only have demonstrated expertise, but should also be someone who can relate to your vision and have the ability to evoke confidence and work with you in meeting projected expectations. Be wary of those who over-promise and over-simplify. Successful marketing strategy takes time and constant tweaking. Choose your marketing team wisely. Choose one who’s experienced in coordinating a total marketing journey from the design and development to engagement and beyond.  To find out more about how Junction can partner successfully with your business, call (678) 686-1125.

Opportunity Awaits Small Businesses that are Optimistic Enough to Brave the Journey

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A recent Federal Reserve forecast for 2019 proposes that the U.S. Economy will grow 2.5 percent in the coming year and inflation will be checked at 2 percent. Such a prediction only a few years ago would have been thought to be the ranting of an overly optimistic and controversial student of economics, or the position statement for a largely discredited, naïve, want-to-be politician.  At the start of this New Year, perhaps the least surprised entity among the business community is small business. Cut from the same cloth of optimism, small businesses in America account for 2 out of every 3 new jobs created.  With unemployment at the lowest level in decades (some predict it could set a record low in 2019 of 3.5 percent), it would appear that the optimists are winning the day.

The accepted thought among a majority of business soothsayers is that the coming year is the best time for those optimistic entrepreneurs to engage their plans and open their dream businesses. The reality is that no one can promise success for anyone venturing into business at any time. While 2018 was generally considered a positive tipping point for small to mid-sized businesses, just over half said operations performed better over previous years, and less than half were willing to venture a prediction of continued growth in 2019. Despite all the positive economic indications, there remains just enough room around the edges of everyone’s crystal ball to manifest a degree of doubt about the size of the expected fortunes to come for small business owners.

Most vulnerable are new and emerging businesses that lack the time to establish a sustainable base in which to weather any downturns in market performance. To survive and prosper, small entities will need to be focused on adopting strategies that gravitate towards growth in 2019, regardless of temporary fluctuations in the economy. Experienced entrepreneurs are painfully aware that failure lurks in the economic shadows occupied by those factors that are just beyond their control. A profound and sustained focus on technology, finance, marketing and public policy will be of paramount importance going forward.

“Customers today have more choices than ever, and they have shown they will gravitate toward those who prioritize the delivery of fast, seamless and personalized service. This is true whether they are ordering lunch, getting their car repaired or making a financial transaction. In my industry of financial services, we’ve already seen large legacy companies start to fall behind smaller startups who offer better user experiences,” says Bernardo Martinez, U.S. managing director at Funding Circle.

Another challenge facing all small to mid-sized businesses is the lack of qualified and motivated employees. With a record 39 percent of small business owners reporting unfilled job openings, finding qualified workers is the single most challenge facing them in 2019.  “Optimism among small business owners continues to push record highs, but they need workers to generate more sales, provide services, and complete projects,” said NFIB President and CEO Juanita D. Duggan. “Two of every three of these new jobs are historically created by the small business half of the economy, so it will be Main Street that will continue to drive economic growth.”

The year 2018 turned out to be a boom-time for non-bank business lending as 80 percent of traditional bank small business loan applications were rejected. The trend in non-bank financing appears to be ripe for continued growth in 2019. Kabbage, an Atlanta-based online lending company established in 2008, says small businesses now access more than $10 million every day via its platform. Despite all the preponderance of predictions, finding success in business is, in itself, a risky business; one where failure or success awaits just around the corner of opportunity and for those optimistic enough to brave the dangers of the journey.

Social Media Users: Resolve to Share the Responsibility for Protecting Data Privacy in 2019

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While many of us, either personally or professionally, can complain about our experiences in 2018, the major social media platforms, particularly Facebook, had a particularly bad year. Once the seemingly runaway, no goal too high, darling of social media fans of all ages, Facebook’s executives are slinking to the dark corners of their corporate structure to lick their wounds and try to figure out what went wrong and how next to respond to the unabridged, unrelenting criticisms from just about everyone, everywhere.  The troubles for the social media king began early in the year when it was discovered that Facebook harvested personal user data from 87 million of its members and sold the personal data to Cambridge-Analytica, who used it for targeted advertising, particularly political advertising.  The practice apparently wasn’t exactly new. In fact it had been going on for nearly a decade before the practice came to light for millions of users worldwide.

While not alone in its data sharing policy, Facebook’s favorability rating dropped twice as much as other tech giants. An exclusive poll for Axios by SurveyMonkey found that Facebook’s favorability fell 28 points, compared with 13 for Amazon, 12 for Google, 10 for Apple and seven for Twitter. Facebook’s most recent favorability rating was 48 percent, down from 61 percent in October. According to a Pew Research Center survey, more than half of Facebook users in the U.S. said they’ve changed their privacy settings in the past year and more than four in 10 users have taken a break from the social media platform.  Twenty-five percent have gone as far as to delete the Facebook app from their phone. An overwhelming 90 percent of those polled were very concerned about internet privacy.  “The bigger you are the harder you fall” mantra is manifesting itself on Facebook and Google as the least trusted companies in America. Talk about a bad year!

Facebook’s initial response did little to appease the public. “Over recent months we have made our policies clearer, our privacy settings easier to find and introduced better tools for people to access, download, and delete their information” said a Facebook spokesperson. “We’ve also run education campaigns on and off Facebook to help people around the world better understand how to manage their information on Facebook.” The well-intentioned message unfortunately had subtle tones of, “It’s really our users’ fault for not being well enough educated and informed about our data handling policies”. Which unfortunately is more likely true than not.

The public has overtly embraced new technologies, often without questioning the intentions and motives of those who develop and promote the savvy new platforms. Most of us approve the user agreements without even reading and understanding the content before clicking and surfing. Has our realization come too late? Are we too far into the convenience and comfort of technology to take back control of our private information?  Are we willing to accept that the loss of privacy is the price for a ticket to the big event?

Facebook creator Mark Zuckerberg has announced that his resolution for 2019 is to “focus on fixing” Facebook’s serious problems. “Facebook has a lot of work to do – whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.” Perhaps all of his social media followers should take heed and resolve to better understand our responsibility to protecting our own privacy in the coming year.

Building Complete Business and Marketing Solutions with Strategic Alliances

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In a blitz-paced technological marketplace going it alone, even for the most established company, is no longer a strategy for optimal success. Strategic alliances are gaining favor around the business world for both small and mega-sized companies who are finding that not all business solutions are born and reared in-house. Successful partnerships are proving that going it alone in a diverse and dynamic business environment may not be the best path to expanding reach in marketing, distribution, or human resources.  Benefits for organizations that join forces include increasing brand strength, attracting new demographics and improving a company’s credibility with new and untapped market segments.

More than 85 percent of companies say that partnerships are essential to their business growth, and more than half say mutually beneficial agreements have helped them acquire new customers and strengthen their brand. A strategic alliance or partnership between two companies comes in the form of a joint contractual relationship. Unlike a merger or joint venture, the partnership allows the participants to maintain their individual identities. Each partner agrees to share proprietary technology, intellectual resources, physical attributes or marketing collateral in order to advance shared goals without losing unique identities. 

According to Booz-Allen & Hamilton, “strategic alliances are sweeping through nearly every industry and are becoming an essential driver of superior growth. Companies participating in alliances report that at much as 18 percent of their revenues are derived from their alliances.” The relationship can produce advantages in scaling up the scope of an emerging business, increase new market penetration, allow for smaller organizations to initiate entry into global market space and reduce operating costs. Larger players can improve inroads into unique and diverse market segments and improve their brand’s reputation with these segments. Other unified ventures are extending the life of some marketers disrupted by the advance of technology on operations.

Barnes & Noble, a once powerful brick and mortar book retailer, found their very dominance and existence threatened by digital formatting of all things readable. Focusing on selling the reading experience, Barnes & Noble formed a strategic alliance with Starbucks, the popular coffee shop retailer. The move provides an opportunity for the book retailer to offer coffee kiosks or small coffee shops within their space, and gives Starbucks the opportunity to efficiently expand local community presence. Such an alliance can work for localized, small coffee shops as well.

To be successful, an alliance between two entities must be mutually beneficial to the goals and objectives of each participant. Clearly defined responsibilities and goals of each partner must be defined at the agreement’s outset. Each organization must be flexible in order to adapt to the impact of the alliance on the differences in each organization’s culture and operating methods. It is necessary in advance to identify what strengths each partner can bring to the new relationship and how each can build trust and respect for one another and their individual objectives   Most importantly, as with any strategic alliance or partnership, there must be benefit and value for both parties.

2019 Marketing Spend Trending Toward Technology Over People

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According to Gartner’s ”CMO Spend Survey 2018-2019,” Chief Marketing Officers(CMOs) are moving to spend more on technology in 2019 than on staffing. Marketing technology (martech) this coming year will experience a seven percent increase over 2018 with staff costs declining from 27 percent to 23 percent. The moveaway from human investment to tech appears to be influenced by the desire to measure the real impact of total marketing costs on the bottom line. Digital analytics, content management and email marketing are shaping up to win a larger share of marketing budgets in 2019. The ease by which digital marketing can be measured against revenue is a significant factor for its predicted growth.

Nielson’s 2018 CMO report indicates 82 percent of marketers will increase their digital marketing spend in 2019. Content, often considered“King,” will gravitate to the center of the entire marketing universe. As metrics become more defined, content will focus on personalization and qualityof message over quantity and strive to refine the delivery of the right message to the right target audience.     

Chatbots are poised to receive more attention as marketers attempt to better understand consumer insights into brand messages and campaigns. Listening to the audience and reducing the quantity of messages seeks to alleviate much of the over-abundance of noise. Alternative search will become more important in 2019 as the popularity of voice search among tech hungry consumers motivates marketers to reevaluate and reinvigorate their organic search efforts.

Alpine data indicates that by 2020, 50 percent of all searches will be done verbally and Garner predicts that 75 percent of all households will soon have a smart speaker. The coming year will see an increased investment in voice search technologies in response to the anticipated disruption to traditional search platform methods.

The importance of protecting user data has been demonstrated thoroughly in 2018. As consumers and online users experienced the careless selling and sharing of personal data, they have been quick to recount their discontent with market actors who fail to properly handle their private information. Cyber security will continue to be a prominent line item in marketing budgets of small and large companies going forward. The trend towards technology over people is understandable as organizations focus efforts on optimizing the bottom line, but the enthusiasm for this trend should be tempered by a healthy realization that forces in the marketplace tend to be volatile and difficult to predict solely based on past measured performance. A successful marketing strategy will allow for humans to subjectively challenge machine generated assumptions and respond to the ever-changing forces in the marketplace.

Here’s a List of Some of Our Favorite Things


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Raindrops on roses

And whiskers on kittens

Bright copper kettles and warm woolen mittens

Brown paper packages tied up with strings

These are a few of my favorite things…..

Who can forget these famous lyrics from the landmark musical play and movie, “The Sound of Music.” Hard to imagine that composers Oscar Hammerstein and Richard Rogers could have thought their tunes would make such a lasting impact on the lives of so many over such a long period of time. Its message was so simple:

When the dog bites

And the bee stings

When I’m feeling so sad

I simply remember my favorite things

And then I don’t feel so bad.

Regardless of station in life we all face challenges and disappointments. The times when all things seem to go amiss or when even the smallest of problems cause stress that often appear to be insurmountable. During the holiday season we need to look away from our daily problems and take a few moments of reflection to ponder some of the things in our lives that can keep us from feeling so bad.  Here are afew of the Junction Team’s Favorite Things:

Apple Watch –“For the obvious reason – technology is incredible,” says Julie. And for those who hail from the “Dick Tracy” generation, the Apple Watch is nothing less than science fiction personified. It makes life so much easier in so many small and incredibly large ways. While some lament it is just another technological intrusion on our busy lives, it more often than not alleviates so many of the little nuisances experienced daily in our lives. Besides, it’s just so cool!

Rosie’s Collection – The dream of a Pennsylvania entrepreneur, Rosie’s mission is “to transform women’s lives by making them feel comfortable with themselves, through their outward appearance, so that it might permeate inward, to build their self-esteem, so they might reach their highest dreams and potential.” Who’s Rosie? Rosie is the childhood teddy bear of its owner. The bright red corduroy teddy bear has been with her through good times and bad since 9th grade. Although the rose on her headband is a little tattered and a leg has been reattached multiple times, she still remains strong and dependable. She puts a smile on everyone’s face, comforts those in need and reminds you of your childhood whimsical carefree days. How can she not be one of your favorite things?

Inglot Cosmetics – Makeup enthusiasts can find this 30 year experienced brand in over 800 locations around the world. Combining scientific technology with an array of vibrantly colored products, Inglot is brightening the lives of millions of consumers across the world when they feel so sad.  And with J. Lo behind the brand, it can add a sparkle to your eye!

Door Dash – Don’t feel like cooking after a busy day at work? What could appease those feelings of exhaustion better than eating out in the comfort and sanctuary of your own home? You can order a meal or snack from whomever and whenever without the hassle of leaving your home or office. Schnitzel with noodles anyone?

Starbucks App – Let’s be real! Who really enjoys waiting in line, for anything?  Starbucks has it figured out. Order your favorite items, pay ahead, and skip the line! You’ll get your favorite drink plus experience the envy of those around you waiting in line. A comfort when you’ve just been bit by a bad day.

MIG Soap – They have an incredible and unique line of skin care products made of natural ingredients, including local raw honey and beeswax. It’s perfect response for when the bee has stung. 

HondaAutomobiles – For those who appreciate safety and reliability in their vehicle, Honda has fanatic loyalty from millions of repeat owners. Lifelong in their love of all vehicle sizes, from the Civic to the Pilot and Accord, Honda has a place at the top of their owners’ list of favorite things.  Let’s not forget the resale value!

Target – Susan says, “This one is on my list because I’m there probably 3 times a week. From getting 5% off everything with my Target card, to buying online and picking up in-store, to having Starbucks in-store, to using Target’s “Cartwheel” to get additional savings. I just can’t get enough of Target!”

AMC’s Subscription Program – For movie buffs like Ashley, $20 a month to view 3 movies a week at any AMC theater will top the list of favorite things. “I get free upgrades on popcorns and drinks and I can also get my popcorn and drinks delivered to my seat. How great is that?”

Amazon Kindle – “I love this because of how small it is. Carrying around a book can get annoying sometimes. This fits right into my purse and is so easy to carry around without having to worry about bending any of the pages.”

Keurig – Something you can use every morning, Keurig lets you get a jump start on a soon to be challenging day. It’s great because it is not just for coffee anymore. From teas to hot chocolate, one cup or several in just minutes. Beats the old bright copper kettles anytime!

The exchange of gifts is a tradition across our culture that offers great meaning for each of us. Whether the gift is big or small, we love to see the joy on the faces of our family, friends, and coworkers when we hand them something thoughtful, useful, or just plain fun. Time to get shopping!

Happy Holidays from all of us at JunctionCreative Solutions.