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Going with the Flow Won’t Always Lead to Success


In an attempt to grow her network and surround herself with successful women Justyna Kedra wasn’t interested in doing things the traditional way. Justyna says, “The goal was to connect female entrepreneurs that have successful businesses globally, but are not on the “Top 100 Influential People on Planet Earth” list… yet!” So she founded We […]

Sustainable Growth: Myth, Legend or Luck


“Without continual growth and progress, such words as improvement, achievement, and success have no meaning,” said Benjamin Franklin more than 200 years ago. The thought is as true today as it was at the very beginning of our country. Sustainable growth, the realistic growth of a company over time, is often a very challenging feat. […]

Marshall Jones Offers Technical Competency and Exception Customer Service


Accounting firms are rarely categorized as innovative, just as Certified Public Accountants are not known for taking financial risks. By today’s standards, accounting firms are looking for new ways to compete.  Operating at the top level, keeping abreast of the prolific nature of tax compliance, research, financial documentation and business and accounting consulting services requires […]

Fake News, Believe it or Not, Is Not New


When Facebook initiated new features last year designed to make it easier for its users to keep up with the news and social media marketers a chance to promote content directly to Facebook, Mark Zuckerberg and his crew failed to foresee the oncoming calamity of such an opportunity. Perhaps it was unpredictable that so many […]

Helping Architects Accept Change and Embrace the Modern Marketing Era


For most purveyors of goods and services, the act of marketing can be traced back in history to the very beginning of commerce when conveying the benefits of ones products and services over a competitor’s was a practice of simple communication, using the very rudimentary of marketing tools and collateral. But practicing the science of […]

How Messages Can Mold Your Credibility and Integrity


Tom Brokaw, an American television journalist and author best known as the anchor and managing editor of NBC Nightly News, recently celebrated the fifty year anniversary of his journalistic career, joining the ranks of former great communicators like Walter Cronkite and Edward R. Morrow.  He is the only person to host all three major NBC […]

Will 2017 Be a Year of Dynamic Growth or Challenge for Businesses?


2017 promises to be a time of real economic growth and expansion, yet riddled with a dynamically changing political environment. All of this during a time where technology is expected to advance five times as fast as it has in the last 2 decades.  All of this requires that businesses remain agile and open to […]

Gettysburg Cancer Center Impacts Cancer Patients by Providing Comprehensive Care


Comprehensive Cancer Center A Leader in Oncology Care Across the Region Since 1989 Technology and connectivity continues to disrupt how we access information. Once limited to a one-or two line posting in the local telephone Yellow Pages (remember those?) medical practitioners of all disciplines felt little incentive to promote their services any way other than […]

Interesting and Challenging Times Ahead for Marketers


At the coming of the end of each calendar year there comes a practice that appears to be an unavoidable part of our culture. It is understandable that at the end of something there certainly must be a beginning of something else, a sort of evolutionary ideology that mandates a certain continuity of things both […]

What’s Your American Dream?


The phrase “The American Dream” is rooted in the United States Constitution and Declaration of Independence and propagates that “each person’s desire to pursue happiness was not just self-indulgence, but a part of what drives ambition and creativity.” Defined by James Truslow Adams in 1931, the idea is a fundamental component of our democracy, our […]