JUNCTION CEO PARTICIPATES ON ATLANTA BUSINESS RADIO X’S INAUGURAL “TUESDAYS WITH COREY” RADIO SHOW

Julie Cropp Gareleck, CEO and Managing Partner, Junction Creative, participated in Atlanta Business X’s Radio Show “Tuesdays with Corey.” Gareleck shared insights from her days as a waitress in Gettysburg, PA to her current position as the CEO of her Atlanta based firm.  Corey Rieck, President and Founder of The Long Term Care Planning Group, sponsors the show each month, highlighting women entrepreneurs, CEOs, and executives.

When asked about her experience growing up in a family business, Gareleck shared that her goal was to become a reporter like Barbara Walters.  Unbeknownst to her, the passion she held for people and helping people drove her to launch Junction Creative, a hybrid between a traditional consulting firm and an advertising agency, melding intellectual insights with creative execution.  To listen to her journey, forward to 30 minutes into the full interview.

“I greatly appreciate being included as a member of this panel alongside Barb Giamanco, Barbara LoRusso, Corey Rieck, and the team at Atlanta Business Radio X,” comments Gareleck.  “The collective knowledge sitting around the table made for a great conversation about some of the critical elements for success in business.”

Click here to listen to the entire show!

More information on each panelist is below:

Corey Rieck is the President and Founder of The Long Term Care Planning Group, a firm that specializes in delivering Long Term Care education and coverage to companies, high net worth individuals and large organizations. Since 2001, Corey has devoted his career to Long Term Care as a result of multiple personal experiences.  A neutral provider of Long Term Care Solutions since 2001, Corey brings a unique and comprehensive consultative perspective to this issue.  Since 2003, part of his commitment to the Long Term Care Industry includes his having trained over 3,500 advisors from San Francisco to Wall Street on how to properly position Long Term Care to clients through the CLTC organization.

Corey hosts a weekly show call “Tuesdays with Corey” on Atlanta Business Radio.

Barb Giamanco heads up Social Centered Selling. She’s the co-author of The New Handshake: Sales Meets Social Media and authored the Harvard Business Review article Tweet Me, Friend Me, Make Me Buy.

With a successful C-level background in Sales, Technology and Leadership Development, Barb capped her corporate career at Microsoft, where she led sales teams and coached executives. Through the years she has sold $1B in sales.

Barb is consistently recognized as a Top Sales and Business Blogger, a Top 25 Influential Leader in Sales, a Top 25 Sales Influencer on Twitter and one of Top Sales World’s Top 50 Sales and Marketing Influencers for the 3rd year in a row. And recently, Barb was named one of the Top 65 Business Influencers among other leaders such as Ariana Huffington, Melinda Gates and Sheryl Sandberg.

Connect with Barb on LinkedIn, Twitter and Facebook.

Barbara LoRusso is the Director of Client Development for LoRusso Law Firm, an Atlanta-based civil litigation firm opened by her husband, Lance LoRusso, almost 10 years ago. Prior to this, Barbara was doing consulting and research work for a non-profit trade association here in Atlanta for almost 20 years. She has a Ph.D. in Applied Psychology from University of Georgia and went to Emory as an undergraduate.

Barbara has been an active volunteer with charitable organizations and currently serves on the board of SafePath Children’s Advocacy Center in Marietta.

Connect with Barbara on LinkedIn.

Julie Cropp Gareleck

Born into an entrepreneurial family, Julie Gareleck was convinced that business was not her passion and that becoming a reporter was more intriguing. At the age of 21, Julie punched her international card, in Paris, working for Angela de Bona, the top PR Agent, representing the top fashion photographers in the world. A venture to Philadelphia after Paris directed Julie to work for a leading entrepreneurship institute.

In a few short years, she was recruited to join a venture capital organization, focused on early stage companies in Technology, Biotechnology, among other industries, as its Executive Director. Julie earned her place in the Board Room at the age of 25.

A transition to Atlanta over 12 years ago enabled Julie to take her strategy experience and work as a senior strategist for interactive advertising agencies. It was here that Julie realized there was a gap between business-based strategy and what was defined as strategy at agencies. Junction Creative Solutions was born out of the need for strategies that intersect key business segments and the need for a firm that can manage the implementation. For over 8 years, Junction has worked with nearly 225 companies, helping do just that.

Julie has created an environment that empowers her team and her clients to be the very best they can be, and success follows naturally. She has earned the respect of her peers not just for her shining personality, but for her authenticity, integrity, and drive as a business leader. Her portfolio includes measurable integrated strategies for prominent brands across various industries, including Yahoo!, Mailboxes Etc., National City Corporation (PNC Bank), GE Energy, Mohawk Industries, Schweitzer-Mauduit International, Inc. (SWM), and Alcatel-Lucent. Early stage companies in the portfolio include AcuteCare Telemedicine, 85 Broads, Intelaplay, Competitive Sports Analysis, XIOSS, Infinite Resource Solutions, Guardian Watch, Pro Diligence, Cost Management Group, the National Tennis Foundation, Saffire Vapor, among others.

Julie established the JXN Executive Roundtable in 2012 as a resource for entrepreneurs, senior executives, and marketing leaders to share industry experiences and insights. She remains actively involved in industry organizations often participating as an expert panelist or guest speaker.

Follow Junction Creative on LinkedIn, Twitter and Facebook.

A Platform for Good and Evil

JoshCowlsSocialMedia

Prior to the invention of the printing press in the 15th century, the sharing of a message to the masses was almost exclusively reserved for those few who possessed the skills and education to put pen to paper or those who mastered the art of great oration. The advent of the printing press soon saw the power to move an audience to action gravitate to the media barons of print than onto the videographers of the 20th century. The arrival of the information age and digital communication technology ushered in a new era where news not only traveled at lights speed, but was carried virtually unfiltered to the masses through untraditional media outlets called the internet and a plethora of social media venues.

The power of social media has rapidly increased our access to breaking news and current events, and has created an efficient channel for marketers and consumers alike to promote and communicate their messages to specific audiences. More and more people now use social media as their core source for information. The social community is faster than traditional news outlets and allows the recipient the ability to respond personally to world events in real time.  Social media and the internet is a powerful and viral media vehicle that is the major source for news, an effective way for marketers to engage consumers and everyday users to populate their message to the world.

But along with the many good attributes of the internet, and its technological companion social media, comes the bad and the ugly. The far and free reach of the internet is giving radical extremists the ability to connect to millions of disaffected and delusional with their message of hatred and destruction. With the assistance of skilled marketing techniques, new age Jihadists are recruiting an army of zealots to kill the innocent and create havoc and calamity on the worlds established societies.  The recruiters of evil are able to connect with hard-core believers and sociopaths in their own living rooms utilizing graphic and violent, murderous videos. Ed Bridgeman, a criminal justice professor at the University of Cincinnati says of the recruiting efforts, “Among the differences today are the tools of the recruiter’s trade. The Internet is full of opportunities to share and package propaganda in ways never before possible.

”The recent acts of violence in Paris France was reported quickly through digital media;  each ugly act of violence playing out in real time across the screens of laptops, iPads and smart phones all across the world. But while the atrocities of evil ruled in the immediate, a response to the tragedies prevailed through an outpouring of support for the victims and condemnation of the extremist. Soon the bad and ugly were countered by the mobilization of all those who are good among the technology and who tweeted, messaged and texted in solidarity against the atrocities of evil.

Has The Real Meaning Of Labor Day Been Lost?

JC Blog 0827A Labor Day stars copy (1)

It began in 1882 when a labor activist and officer of the Central Labor Union of New York, Matthew McGuire, first proposed a holiday to recognize and honor the country’s blue collar workers for their contribution to the prosperity of the American economy.  Blue collar labor was soon to become the strength behind the booming Industrial Revolution and the world’s most successful free market economy.

The holiday was a state-by-state observance until President Grover Cleveland signed legislation making it a national holiday in 1884. In the early part of the first 100 years of its existence, Labor Day became a day of rest, celebration and recognition of the contributions made by the American labor movement. Soon, generations of Americans were to become better known for how they labored as for who they were.

Today the holiday is observed more for its marking of the end of summer, closing of public swimming pools, starting of the new school year and the fashion end-point of wearing white; than it is for the contributions of the American worker. Punctuated by grand family and friends picnics, concerts and numerous outdoor celebratory activities, today’s typical Labor Day revelator would be well-challenged to cite the real purpose and significance of the holiday. The Labor Day parade, once a staple of nearly every industrial community throughout the country, is now re-enacted by a relatively few towns and burgs and the day’s once elevated purpose and importance is orated by a scant few industry leaders and politicians. The day initiated and set-aside to recognize the importance of work to the advancing of the American way of life is becoming a day off for fewer and fewer American workers.

The celebratory parades and public orations have morphed into Labor Day sales events and boisterous marketing content in a time more likely to see our society’s praise and appreciation focused more on the technological gadgets that have come to replace many millions of the traditional blue collar jobs in a new revolutionary world economy. In a time of celebration of all things high tech and innovating, our appreciation and recognition for the contributions of past and present labor generations are being over-shadowed and mostly misunderstood by the new Millennial’s generation.

Our grandfathers and great grandfathers once toiled in massive shops of machining and assembly, inventing and refining the mechanizations that resulted in the replacement of their very professions. Their efforts spawned a new era of opportunity and prosperity for countless workers who labored in new professions in an ever-innovating economy. But as technology advances at an ever-faster pace, new levels of laborers are seeing their professions disappear with few promises of more promising professions to follow. Is the fog of the newest technological revolution soon to dissipate to reveal a more positive outlook for the American laborer or is it more likely to lead to the celebration of a new holiday, Technology Day?

As we debate the question and ponder the future of labor and its place and impact on our society, let’s take this Labor Day to honor and celebrate all those who have lead us to enjoy the greatest and most generous of societies.

Ice Bucket Challenge A Social Media Success Raining Cold Cash

JC Blog 0820 ice Frates credit

We’ll never know how many people will ultimately feel the thrill of the chill in the splash-for-cash craze known as the ALS Ice Bucket Challenge. But there’s not an icicle’s chance in the Sahara to doubt that the viral social media blitz taken to backyards and ballfields across America has been a windfall for the ALS Foundation.

Former Boston College baseball player Pete Frates has been living with amyotrophic lateral sclerosis (ALS) since 2012 and is credited with launching the phenomenon where supporters pour buckets of ice and water onto themselves in order to raise awareness and cash for the disease. Frates is pictured above at Fenway Park in Boston.

Participation across the country just in the last two weeks has reached tsunami level and shows no signs of ebbing any time soon.

As of Sunday, Aug. 17, the deluge of donations had reached $13.3 million raised for the non-profit ALS Association, up considerably from the $1.6 million during the same period last year. More than 1.2 million challenge-related videos have been shared on Facebook. The ALS Association’s mission is to treat and find a cure for ALS, as well as providing care and support for those suffering from it.

Of those giving cold cash, 260,000 are new donors. Those challenged by friends on social outlets like Facebook have 24 hours to complete their own dousing, or contribute $100 to ALS. Obviously those wielding buckets are contributing financial flood as well.

There is basically no method to track how many have taken the challenge as the ether, social and otherwise, continues to be awash with individuals being doused. But the roster of the wetted is a cavalcade of sports, TV and silver screen, political and entertainment personalities, including Justin Timberlake, Martha Stewart, Michael Strahan, Mark Zuckerberg, Chris Christie, Oprah Winfrey and Ethel Kennedy. President Barack Obama passed on the challenge and said he would make a contribution.

Members of the Junction Creative team joined in accepting their challenges. Director of Operations Marci Cropp made a video-selfie of her dousing, in honor of a friend dealing with ALS. Account Executive B.J. Small was drenched, as well.

As many as 30,000 Americans are living with Lou Gehrig’s Disease at any given time. Beloved professional baseball player Lou Gehrig brought ALS to the national and international forefront, when it ended his career. The disease is so often associated with Gehrig that it bears his name. It strikes worldwide between the ages of 40 and 70 most commonly. Life expectancy for those with ALS is between two and five years. It is not contagious and is responsible for nearly two deaths per hundred thousand population. It is a progressive, neurodegenerative disease, affecting nerve cells in the brain and spinal cord. As motor neurons from the brain to spinal cord to muscles die, patients in later stages of ALS become totally paralyzed.

The Ice Bucket Challenge has been the perfect blend of motivations as a project that would appeal to the masses: a worthwhile cause; compassionate enlightenment of the disease by those close to those suffering the most and, as exhibited by the challenge itself, even total strangers; an opportunity to produce unique selfies; and a theatrical curtain call for adding value to social media posts.

As with most popular movements, the challenge has its cynics and jealousies as the legion of the drenched continues to swell. Some see the rising tide as mere grandstanding. The term “slacktivism” has been attached to the effort. Slacktivism is the act of “donating” a social media post in lieu of cash; as if an individual post is of higher value than a monetary contribution.

Pete Frates may have triggered the tidal wave of cash for ALS, but the challenge actually rained funds onto other charities earlier this summer. “Today” show anchor Matt Lauer was plunged live, on-air to support a hospital in July. As well, there are Facebook posts of the challenge being accepted by supporters of the cause “Girls on the Run.”

It may be impossible to quantify the ALS Ice Bucket Challenge in terms of total social posts, buckets of water dripped, ice cubes tipped, and shivers and squeals from the shock of each personal, polar vortex. Motives themselves may continue to be challenged.

But the cold, hard-water fact is, more people know more about ALS now than ever before, and the cause is saturated with funding to do its good work.

 

Perhaps it Means a Little Bit More?

Grinch-2

Popular modern customs of the holiday include gift giving, seasonal music and caroling, an exchange of Christmas cards, church celebrations, a special meal, and the display of various Christmas decorations, including Christmas trees, Christmas lights, nativity scenes, garlands, wreaths, mistletoe, and holly. In addition, several closely related and often interchangeable figures, known as Santa Claus, Father Christmas, Saint Nicholas, and Christkind, are associated with bringing gifts to children during the Christmas season and have their own body of traditions and lore. Because gift-giving and many other aspects of the Christmas festival involve heightened economic activity among both Christians and non-Christians, the holiday has become a significant event and a key sales period for retailers and businesses. The economic impact of Christmas is a factor that has grown steadily over the past few centuries in many regions of the world and is a significant, vital supporter of many nations’ economies.  In an ever increasingly diverse and often divisive world, Christmas is one of the few times when many millions of people come together to enjoy a shared experience.

For marketers of all things marketable the season is a time when annual sales objectives are realized, financial losses turned into gains and prospects and promise for another year realized.  The season is filled with many traditions formed by many generations, yielding many memories and emotions. Selling to those traditions, memories and emotions provides a cornucopia of marketing tactics; anticipation, trust, surprise and admiration.  As a result of the effort, this year the holiday season will produce an estimated $602.1 billion in sales and revenue for the nations’ retailers, who will hire an additional 750,000 seasonal workers help them realize the increased sales volume throughout the holiday period.  The impact of the season on the economics of this nation and many more around the world cannot be overstated. But with it all, the Christmas holiday brings with it a whole other dimension:

“And the Grinch, with his Grinch-feet ice cold in the snow, stood puzzling and puzzling, how could it be so? It came without ribbons. It came without tags. It came without packages, boxes or bags. And he puzzled and puzzled ’till his puzzler was sore. Then the Grinch thought of something he hadn’t before. What if Christmas, he thought, doesn’t come from a store. What if Christmas, perhaps, means a little bit more.” ~Dr. Seuss

Merry Christmas, Happy Holidays and peace on earth, good will to all.

Live By Your Words of Thanksgiving

Thanksgiving-2-2

The first American Thanksgiving was celebrated in 1621, to commemorate the harvest reaped by the Plymouth Colony after a harsh winter. In that year Governor William Bradford proclaimed a day of thanksgiving. The colonists celebrated it as a traditional English harvest feast, to which they invited the local Wampanoag Indians. By the mid–1800s, many states observed a Thanksgiving holiday.

For many of us the meaning of Thanksgiving usually includes feasting, four-day weekends, football games, floats, family gatherings, or the day before “Black Friday, the official start of the Christmas shopping season.  While diverse in our reasons, Thanksgiving Day is observed by all as a day set aside to reflect and express gratitude and appreciation for those many blessings we experience in our daily lives throughout the year.

President John F. Kennedy once said, “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.  At Junction Creative Solution we live for the opportunity to share with our team their talents and creativity and give thanks and appreciation for the love of our family, the comardry of friends and the respect of our associates.

Our sincerest wishes, to all, for a happy Thanksgiving Day!

The “JFAM: Live! Financial Marketers’ Conference”

JFAM Live!

The Gramercy Institute recently sponsored a remarkable gathering of some of the top minds in financial services marketing at the “JFAM: Live! Financial Marketers’ Conference” on Friday, September 27, in New York City. Some of the brightest senior leaders at the world’s top financial and marketing brands contributed to the discussion on the overarching theme: “Right Message to the Right Audience: Telling the Story of The Financial Brand”,

Julie Gareleck at JFAM Live

Junction Creative Solutions (Junction) CEO Julie Gareleck represented her firm on a panel focused on “Telling Your Story & Telling It Well”. She was joined in the discussion by Lisa Hurwich, VP, Marketing Strategist, U.S. Trust /Bank of America Private Wealth, Josh Orth, Editorial Director, Allianz Global Investors and Kirti Srikant, AVP, Director of Brand Marketing & Advertising, Oppenheimer Funds.  “Communicating with the target consumer is essential to growing a client base in the financial industry.  Developing the right message, telling it well and directing it towards the right audience is essential to achieving dramatic improvement in return on marketing spend,” says Gareleck. “We are pleased to have had the opportunity to participate in this event along with so many talented industry leaders.”

Other conference topics included;  “The Branding Benefit of Financial Education”, “Leveraging Real Brand Value in Financial”, “The Right Audience-The Right Message”, “Finding The Right Audience”, “Effective Content in Relevant Context” and “Innovating for Tomorrow’s Financial Marketing”.

JFAM Live!

 

The “JFAM: Live! Financial Marketers’ Conference”

JFAM_Logo

The Gramercy Institute is pleased to announce a remarkable gathering of some of the top minds in financial services marketing at the “JFAM: Live! Financial Marketers’ Conference” on Friday, September 27, in New York City. Some of the brightest senior leaders at the world’s top financial and marketing brands will be contributing to the discussion on the overarching theme: “Right Message to the Right Audience: Telling the Story of The Financial Brand”,

Junction Creative Solutions (Junction) CEO Julie Gareleck will represent her firm on a panel focused on “Telling Your Story & Telling It Well”. She will be joined in the discussion by Lisa Hurwich, VP, Marketing Strategist, U.S. Trust /Bank of America Private Wealth, Josh Orth, Editorial Director, Allianz Global Investors and Kirti Srikant, AVP, Director of Brand Marketing & Advertising, Oppenheimer Funds.  “Communicating with the target consumer is essential to growing a client base in the financial industry.  Developing the right message, telling it well and directing it towards the right audience is essential to achieving dramatic improvement in return on marketing spend,” says Gareleck. “We are looking forward to the participating with so many talented industry leaders.”

Other conference topics will include;  “The Branding Benefit of Financial Education”, “Leveraging Real Brand Value in Financial”, “The Right Audience-The Right Message”, “Finding The Right Audience”, “Effective Content in Relevant Context” and “Innovating for Tomorrow’s Financial Marketing”.

Junction Client ChromaPress Launches New Website

Chroma Press New Site

Junction Creative Solutions (Junction) client ChromaPress is launching its new website.  The New York City based provider of high quality custom color transfers for designers, architects, students and model makers unveils an ecommerce website designed to simplify and streamline the ordering process for its customers.

ChromaPress has a full line of dry transferable products that will adhere simply to most substrates without the hassle and mess of water release decals.  Custom printed designs can be ordered in one color opaque with three finish options, or in a transparent style when the need is for see-through labeling.  To decorate an “unprintable” surface, a photographic image is available and is a great way to directly transfer an image without the use of a label.  Foil transfers and clear gloss varnish will add that special sparkle to a customer’s design.  Multi-color art designs and images can be combined into one-four color, one-pass transfer if desired.

ChromaPress provides customers with an easy four-step process to include product selection, custom file upload, checkout and delivery. The new site compliments the company’s dedication to delivering highly valued products and service conveniently.

“We are very excited for ChromaPress to enter the marketplace and are excited about our continued involvement with the growth of the business,” comments Julie Gareleck, CEO, Junction.

Learn more about ChromaPress at www.chroma-press.com.

 

About ChromaPress

ChromaPress is dedicated to serving our customer community with high quality custom color transfers that are easy to order and a great value.  Our experienced, digital technicians and color experts work closely with our clients on every design detail to insure a great result every time and on every order.  Visit www.chroma-press.com for more information.

About Junction Creative Solutions

Junction Creative Solutions (Junction) combines the intellectual capital of a consulting firm with the creative execution of an advertising agency to create effective and measurable strategies and solutions. The solutions align with specific business goals and objectives, and provide consistency from strategic planning through execution. As a result, our clients are able to maximize opportunities to react, adapt, and thrive — ultimately creating more sustainable and competitive businesses. Junction’s award winning portfolio boasts successful strategies and agency solutions for SMBs and Fortune 500 companies.

Great Turnout at Junction Sponsored Third Annual Optimist Club of Gettysburg Golf Tournament


Junction Creative Solutions (Junction), an award-winning strategic agency, sponsored the 3rd Annual Golf Tournament hosted by the Optimist Club of Gettysburg, on Thursday, May 23rd in Gettysburg, PA. Junction has worked closely with and admires the Optimist Club and supports their 19 youth-oriented programs that are financially backed by the Club.

What started out as a stormy, and rainy Thursday turned into a wonderful day of golf. As a true optimist, the storm clouds cleared just in time for the tournament to start and held off for the entire duration. 23 foursomes signed up for the event and 91 total golfers participated, making the breezy tournament a great success.

The event was located at the Links at Gettysburg and was sponsored by 26 different organizations and companies such as Adams County National Bank, Sun Motor Cars-Mercedes Benz, and Gettysburg Construction just to name a few.

The Club raises tens of thousands of dollars annually for local youth organizations and this event was no exception. The Club is focused on what is best for children and does all that it can to help; this 3rd annual golf tournament has become a huge way that the Club is able to give back to the community. Junction was excited and honored to be a part of such an amazing fundraiser.

For more information and to view photos of the Golf Tournament, please visit: http://www.gettysburgoptimist.com/news/golf-fundraiser-photos/