Junction Client Infinite Resource Solutions on Strategy, Acquisition, and Growth

Infinite Goes Live

Junction Creative Solutions (Junction), an Atlanta based, award winning strategic agency, highlights Infinite Resource Solutions (Infinite).  Daveenia Beller, Infinite CEO, is executing successfully against the growth plan for the business providing an example to other entrepreneurs who are looking to achieve scalability.

Infinite Resource Solutions is the result of a merger between the former Infinite Recruiting Resources and Armada Data Solutions.  A certified woman-owned business, Infinite believes in providing workplace solutions and services to achieve short-term goals while executing against the long-term vision of its clients and offers a unique combination of consulting talent and implementation expertise on demand.

“Aside from the basic benefits of reducing capital costs, overhead and achieving other efficiencies, this merger is much more than that in our eyes.  Our merger was not a strategy, but a means to implement strategy,” comments Daveenia Beller, Managing Partner & Founder, Infinite.  “In most mergers one company loses its identity and the surviving company assumes all rights.  This merger for us, is more of a consolidation of quality service offerings within different, but closely related, verticals.  We are expanding our service offering to accommodate the requested demands of our clients.  We have evolved to form a completely new identity, Infinite Resource Solutions, a company which specializes in “resource management”, which includes the following: hardware and infrastructure needs, security, staffing or professional services.”

On the heels of the recent acquisition, Infinite launched a new website showcasing its best-in-class, IT staffing and professional services.  Infinite’s services marry emerging technology with business solutions that offer its clients the agility and adaptability necessary to successfully respond to an ever-changing business environment.  In addition to the new website, the Junction Team provided creative direction on logo rework and newly blended collateral such as, newsletter design, sales presentation, a new blog design and expanded social media initiatives.  Infinite’s new “Resource Solutions Blog” offers unique and timely dialog on the day’s most pressing and interesting subjects in business, industry and personal career building.

“We are now providing a service offering to a client base in which we would not have been able to attract independent of the merger.  I believe our firm’s long-term strategic plan is well thought out. The merger fits the strategy, and success measures should follow naturally as long as we continue to position ourselves within the market, and most importantly keep a strong pulse on client satisfaction.  Sky’s the limit,” says Beller.

Julie Gareleck, Junction CEO and Managing Partner, commented, “The acquisition is a testament to Daveenia’s leadership and adeptness in developing a strategy and executing against it.  She has not only built a brand but a solid reputation as a leader in the industry.  We look forward to working with Infinite as the business grows!”

To view Infinite’s newly branded initiatives, visit www.infiniters.com.  To learn more about how Junction combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency to deliver cost-effective, comprehensive solutions, visit www.junction-creative.com.

Junction Client ChromaPress Launches New Website

Chroma Press New Site

Junction Creative Solutions (Junction) client ChromaPress is launching its new website.  The New York City based provider of high quality custom color transfers for designers, architects, students and model makers unveils an ecommerce website designed to simplify and streamline the ordering process for its customers.

ChromaPress has a full line of dry transferable products that will adhere simply to most substrates without the hassle and mess of water release decals.  Custom printed designs can be ordered in one color opaque with three finish options, or in a transparent style when the need is for see-through labeling.  To decorate an “unprintable” surface, a photographic image is available and is a great way to directly transfer an image without the use of a label.  Foil transfers and clear gloss varnish will add that special sparkle to a customer’s design.  Multi-color art designs and images can be combined into one-four color, one-pass transfer if desired.

ChromaPress provides customers with an easy four-step process to include product selection, custom file upload, checkout and delivery. The new site compliments the company’s dedication to delivering highly valued products and service conveniently.

“We are very excited for ChromaPress to enter the marketplace and are excited about our continued involvement with the growth of the business,” comments Julie Gareleck, CEO, Junction.

Learn more about ChromaPress at www.chroma-press.com.

 

About ChromaPress

ChromaPress is dedicated to serving our customer community with high quality custom color transfers that are easy to order and a great value.  Our experienced, digital technicians and color experts work closely with our clients on every design detail to insure a great result every time and on every order.  Visit www.chroma-press.com for more information.

About Junction Creative Solutions

Junction Creative Solutions (Junction) combines the intellectual capital of a consulting firm with the creative execution of an advertising agency to create effective and measurable strategies and solutions. The solutions align with specific business goals and objectives, and provide consistency from strategic planning through execution. As a result, our clients are able to maximize opportunities to react, adapt, and thrive — ultimately creating more sustainable and competitive businesses. Junction’s award winning portfolio boasts successful strategies and agency solutions for SMBs and Fortune 500 companies.

Junction Client Saffire Vapor Expands to Second Tennessee Retail Location

Junction Creative Solutions (Junction) client Saffire Vapor, seller and distributor of premium-quality ‘high powered’ electronic cigarettes and accessories, is opening the doors of its second retail location in Franklin, TN, just over a year after launching its business in February of 2012.

Saffire Vapor has grown quickly but sustainably through steady eCommerce sales, successful distribution relationships with third-party vendors, and a brick-and-mortar store in Murfreesboro, TN. The success of the first retail location, spurred by increased consumer demand for Saffire Vapor’s premium product offerings, prompted Founder and CEO Robert Arnold to open a retail location in Franklin, TN.

Arnold’s vision as an entrepreneur and dedication as a business owner have been instrumental in creating a strong brand that has become best-in-breed in this thriving industry. With Saffire Vapor’s expansion, existing customers can continue to expect a superior shopping experience. The company implements management tools and practices which not only make operations more efficient, but also benefit consumers in terms of product availability, pricing, and the superior level of service Saffire Vapor has become known for. New customers, whether looking to reduce smoking habits or seeking alternatives, will welcome Saffire Vapor’s expanded range of high quality products

In addition to supporting the development of his business, Arnold is eager to create new jobs and stimulate the local economy, overcoming the challenges of a still-recovering economic climate. “I am extremely proud to extend the Saffire Vapor brand into the greater community to offer locals the best products and service possible,” says Arnold. “The growth of our company in its first year has been exciting, and our commitment to our customers will continue to serve us we move forward strategically in 2013 and beyond.”

“Saffire Vapor is an emerging brand that has gained affinity with its clients.  Robert (Arnold) has effectively differentiated his brand in a developing and increasingly more competitive industry. The quality of his products coupled with outstanding customer service and knowledgeable staff has positioned Saffire Vapor well. This is not only a brand to contend with but an entrepreneur to watch!” comments Julie Gareleck, CEO, Junction.

Visit Saffire Vapor at www.saffireecigs.com.  Come in to the retail locations at 425 N. Thompson Lane, Murfreesboro, TN or 9200 Carothers Parkway Suite 102, Franklin, TN.

Guardian Watch™ Launches Updated Platform Revolutionizing Public Safety Reporting and Response

Junction client Guardian Watch™ announces the launch of version 2.0 of its multi-platform application for public safety, intended to empower citizens during emergencies and create safer communities across America. The launch campaign is centered around Atlanta, GA, a rapidly growing major metropolitan area that the company hopes will serve as a model for the power of its ground-breaking technology.

The innovative application enables users to report and stream live video directly to emergency respondents and public safety organizations, arming them with valuable information that can help prevent crime and save lives during emergencies and disasters. The latest updates include an improved user experience, a new platform for video-streaming technology, and a system for Vicinity-Based Alert Notifications by text, email, or automated phone call.

Guardian Watch™ Founder and CEO Dr. Gordon Jones is confident that citizens equipped with the application will play a more active role in the protection of their community. In fact, early pilot programs have shown overwhelmingly positive results, earning recognition from local governments and industry organizations, including recognition by the National Sheriffs’ Association in the form of the 2012 Neighborhood Watch Excellence Award.

Junction has worked with Guardian Watch™ since March of 2012, managing the brand as well as providing technical project management leading up to the launch of the new online and mobile experiences. Junction has acted as the outsourced marketing and public relations department for Guardian Watch™, leveraging findings from a comprehensive strategy engagement to execute a marketing campaign designed to attract 1 million users locally and nationwide to the platform. Building an extensive network of active subscribers to crowdsource reports and carry the dialogue is critical to the success of Guardian Watch™.

“We believe in Gordon’s vision for Guardian Watch™ and are excited about our continued involvement with the growth of the business,” comments Julie Gareleck, CEO, Junction. “The impact of this revolutionary application and the overall strength of the brand speak highly to the hard work and dedication of everyone involved in this project. It is our hope that Guardian Watch™ will become the new standard-bearer of a better future of public safety.”

Learn more about Guardian Watch™, sign up, and download the application at www.guardianwatch.com. More information about Junction is available online at www.junction-creative.com

Junction Client Saffire Vapor Achieves Notable Growth in Year 1

Saffire Vapor, an ecommerce seller and retailer of “high-powered” electronic cigarettes and accessories, achieves notable growth in 2012 and continues to hit growth milestones in Q1 2013. In less than one year, Saffire Vapor has built a successful eCommerce business and opened its first retail store in Murfreesboro, TN.

Saffire Vapor founder and CEO Robert Arnold recognized an opportunity to enter the premium electronic cigarette industry as consumers adopt the products over traditional or ‘analog’ cigarettes. “It’s very rare in business to enter a marketplace that isn’t completely saturated with competitors. Although there are other competitors, I have managed to differentiate my brand by providing the highest quality products and superior customer service.”

Arnold engaged Junction Creative Solutions (Junction), Atlanta-based strategic agency, to develop the brand and build an eCommerce website. Since then, Junction continues to partner with Arnold as he prepares for the next stages of company growth.

“Robert (Arnold) is a true entrepreneur with a clear vision of what success looks like for his company. He is the ideal client for Junction, as he understands the importance of strategy in order to support a more sustainable business model,” comments Julie Gareleck, CEO & Managing Partner, Junction. “We look forward to working with Robert as he takes Saffire Vapor to the next level, online and in his brick and mortar stores.”

Saffire Vapor has been nominated for industry awards recognizing innovation and integrated campaigns that have achieved KPIs and exceeded revenue expectations. To learn more about Saffire Vapor, visit www.saffireecigs.com.

Optimist Club of Gettysburg Increases Web Presence with Launch of New Website

The Optimist Club of Gettysburg, an affiliate of Optimist International, announces the launch of its new website. Designed and implemented in the interest of enhancing the quality and availability of information to members, the new site will provide up to date details about upcoming events and activities while facilitating better communications between the organization and the community.

“The launch of the new website is part of a coordinated effort across multiple outlets to increase the Club’s presence and visibility to its members and the greater community which it serves,” comments Marci Cropp, Publicity Chair, Optimist Club of Gettysburg. “Because we are a volunteer organization, it was important to build a website that is dynamic but easy to maintain. Junction worked with us to create a site that best fit the needs of our organization.”

Chartered in 1958, the Club serves the Gettysburg community, raising tens of thousands of dollars annually for local youth organizations that are dedicated to bringing out the best in children. Volunteer leaders of the Club hope the site will serve as a medium for managing ongoing efforts in the area as well as engaging and recruiting new members.

“Junction has long since been a supporter of Optimist of Gettysburg. This organization continues to positively impact children in the community,” said Julie Gareleck, CEO and Managing Partner, Junction Creative Solutions. “We wanted to provide the group with a solution that was flexible and easy to maintain long-term. With an effective communication channel, the organization can focus on reaching more people and raising more money for its initiatives.”

To learn more about the organization, visit the new website at www.gettysburgoptimist.com.

Buckhead Specialty Retailer Lucy’s Market Announces Launch of New Website

Lucy’s Market, a year-round farmer’s market and specialty goods retailer located in the Buckhead district of Atlanta, GA, announces the live launch of its redesigned website. Designed and developed by Junction Creative Solutions, the new site was created to engage existing and prospective customers with a detailed informational resource, a point of contact for customer service, and online ordering functionality.
“We began very humbly, operating a little vegetable stand at an old gas station, and never turned back, growing into what we are today” said Lucy’s Market founder Kim Wilson. “We are very pleased that our new website is more representative of the high standard of quality and service we want to offer both our longtime and new customers.”
Popular for its specialty foods and gift baskets, Lucy’s Market has integrated an eCommerce platform into the new website to help meet increased demand. Visitors to the site are now able to browse and order the baskets, which make an excellent personal or professional gift, containing fresh produce, artisan breads, pastries, prepared foods, seasonal plants, and more, for pick-up or delivery.
“The new website reflects with the impeccable quality that loyal customers have come to associate with Lucy’s Market,” commented Julie Cropp Gareleck, managing partner, Junction Creative Solutions. “We are proud to have been a part of this project, and wish them continued success.”
Visit the new site at www.lucysmarket.com.

The Other Bill Maher: Travel Enthusiast & Entrepreneur

You won’t find William (Bill) Maher, founder and CEO of Intelaplay tucked away in an office building. Instead, he can be seen taking to the skies in his Cessna 127Sp or sailing the blue waters off of Florida’s Gulf Coast. Bill is three times a successful entrepreneur with a passion for travel that he developed as his previous ventures lead him to exciting new places. The world is Maher’s office, and he has segued his zest for exploring the globe into his latest business venture.

Maher’s latest pursuit was born in a watershed moment. Browsing the internet with the goal of discovering and booking a great rental for a Hawaiian vacation, he became frustrated by the complexity of the process and the brevity of the information available.  His annoyance led him to an idea – that travel websites, especially for the rental community, could be drastically improved with an enhanced user experience and richer, more localized content. He believed he could engineer a better solution; one that would take the hassle out of searching a dozen or more websites in order to plan a vacation.

And so Bill Maher, whose name is often mistaken for the synonymous comedian and TV host (he once landed on a tarmac full of eager fans, only to disappoint them when he exited his plane), decided to build a better travel and rental resource from the ground up. He partnered with Junction Creative Solutions. Fast forward 9 months, and Intelaplay.com has launched its intuitive, immersive online experience, featuring Bill’s hometown of St. Petersburg and the surrounding Tampa Bay area as its first featured destination.

The launch has been promoted with a unique corresponding experiential marketing campaign- A New Way to Stay and Play – true to the core principle of the site that the process of choosing “places to stay” and “places to play” should be simplified, localized, and headache-free. The concept is scalable to locations in any part of the world, and the challenge for Bill is now to take the site to a global level. He is committed to making Intelaplay the leading resource for travelers around the world.

Bill’s work on Intelaplay.com is terrific example of the spirit of entrepreneurship at work. He saw a real need in the marketplace through his own personal experience, and leveraged his passion and know-how to effectively fill the gap. Wherever he is found, whether on a Caribbean beach or in the mountains of Southeast Asia, he is bound to be thinking of his next big idea.