Carefully Managing Your Social Media Marketing Strategy Can Pay Big Dividends

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With more than half of the world’s population now using social media platforms to communicate, marketing via these platforms is no longer optional for brands looking to expand their reach. Ninety-five percent of adults between the ages of 18 and 34 years of age are most likely to follow brands via one or more social media outlets. Global penetration rates for mobile devices are exceeding 42 percent as nearly one-million new people each day use their mobile social media devices. With high return on investment (ROI), marketers are rapidly ramping up social media marketing spend. However, achieving long-term success with social media marketing requires building partnerships and relationships with prospective consumers. The process of identifying which platform performs the best for each product and service can be complex and expensive if not managed effectively.   

Roberto Blake, owner of digital agency Create Awesome Media believes brands need to understand how to translate the relationships they’ve built and the lessons they’ve learned using a platform into the larger platform ecosystem. As many of these social media networks mature, they focus more on a one-to-one “small group” connection with users. “People are realizing you don’t have to be super big; you can just have influence on a smaller group and have a wonderful business,” says Andrea Vahl. With a platform now available for nearly every demographic, social media marketing can no longer be ignored regardless of business size, but risk must be managed carefully in order to make the best use of content marketing spend.

Planning is at the forefront of any digital marketing strategy. Efficient and effective content must be timely and targeted to specific segments with messaging that builds brand recognition and drives sales. Having a calendar of content for each platform will greatly improve performance by having the right messages ready to go at the right time. Social media management tools from HubSpot, Buffer and HootSuite can be particularly useful. In general, Images still trump prose when communicating lengthy or complicated messages. Bite-sized chunks of information that are concise and to the point work better than lengthy script considering the audience’s usually short attention span and the fact that most conversations are taking place across mobile devices. Measure the effectiveness of the marketing plan and strategy on an ongoing basis and make necessary adjustments as necessary across all platforms.

Comprehensive management will take time but the rewards of a successful process can be considerable and very cost effective. If you don’t have the time or experienced staff to dedicate to the process, it can be beneficial in time and quality to form a working relationship with an outside social media specialist.

To learn more about how Junction Creative Solutions’ team of professionals and partners can help you create an impactful social media campaign to advance your brand reputation, call 678.686.1125 today.

The University of Maryland Center for Health and Homeland Security Leads the Industry with Value and Forward-Thinking Expertise

Formed shortly after the terrorist attacks on our Nation in September of 2001, The University of Maryland Center for Health and Homeland Security (CHHS) serves as the leader in policy development and legal analysis in the field of homeland security. Through its association with the University of Maryland, Baltimore, CHHS has grown to include partnerships with the Middle Atlantic Regional Center of Excellence for Biodefence and Emerging Infectious Diseases to bring together top experts from the scientific, emergency management, and public health communities.  Today, CHHS is home to a powerhouse of knowledge and expertise dedicated to the advancement of emergency management training, public health security, safety, and disaster recovery planning to public and private agencies across the United States.

CHHS’s forward-thinking expertise, led by Michael Greenberger, JD, includes academic programs and comprehensive consulting services that encompass community resilience, continuity of operations, cybersecurity, emergency management, exercise and training, health security, public safety technology, and recovery planning.  CHHS works with governmental and institutional organizations but maintains a focus on developing future emergency management leaders through Graduate degree programs and externships/internships.

“For organizations, both in the private sector and in the government, it’s critical to be prepared in the event of an emergency, from pandemics to government shutdowns.  The need for business continuity planning is often a low priority unless the threat is imminent.  The expert team at CHHS can assist your organization in preparing and planning to mitigate risk and limit the devastation in the event that a tragedy strikes,” comments Eric Oddo, Continuity Program Director, CHHS.

“The CHHS mission is critical for advancing our Nation’s security efforts. Their vast experience in emergency response, crisis management, cyber security and continuity of operations is a key resource for government and institutional organizations throughout the country. We are proud to have been selected to create a new online experience that effectively presents their comprehensive menu of services in a way that compliments the quality of their expertise,” comments Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions. With more than 60 professionals on staff, CHHS continues to expand its client base in the Washington D.C., D.C. Metro, and Baltimore areas.  For those institutional and government organizations looking for tailored, holistic programs in emergency management and homeland security, contact us to learn more or call 410-706-1014.

Select Your Marketing Partner Wisely

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Selecting the right marketing agency to connect a business to its market is critical to meeting the goals and objectives of any business. Too often the importance of evaluating and measuring the fitness of an agency to the specific business takes a back seat to the pop and wow of an agency’s public persona. Overlooked are the factors that are often most essential to building a working and mutually beneficial relationship between a marketer and their chosen agency.

Building a relationship with a marketing agency is as important as forming a relationship with a vested business partner. Trust, transparency, confidence and a demonstrated understanding of your business is critical. The chosen agency should share your passion and be overtly committed to achieving your marketing objectives. “Many agencies make a pitch based on the ‘big idea.’  Although the ‘wow’ factor is important, seamless execution is critical to the success or failure of any client relationship,” says Julie Gareleck, CEO & Managing Partner of Junction Creative Solution (Junction).  “At Junction we are as passionate about process as we are about the creative. Our clients not only expect it but appreciate our diligence.”

A good agency should be able to relate to the goals and objectives of its clients and have the capability to scale any project to meet the expectations and the client’s budget. Flexibility is important to be able to adjust to the dynamics of any market, and experience counts. Does the agency have a proven track record in your industry or a comprehensive understanding of how to adapt successful efforts across a wide spectrum of industries?

The successful candidate will enthusiastically provide client references. Is the agency’s own website and marketing collateral consistent with their proposals? Do they walk the talk? In digital marketing, understanding and demonstrating a high degree of competency for technical aspects of digital communication is a must for any proposed marketing strategy.   In this fast-paced competitive environment, it’s critical to remain ahead of trends, to demonstrate significant capabilities and to provide award-winning performance for your projects whether a brand logo or a comprehensive set of solutions to support sales and marketing.

“With the rise of solopreneurs and marketing consultants, it’s difficult to discern the good from the bad.  With more than 20 years of experience in the marketing space, we’ve experienced the dot com era, the introduction of mobile, social, and all things digital,” comments Gareleck. “The experience and learnings from the last 2 decades give us a unique experience when assisting our clients.  The medium may have shifted but the principles of performance based marketing are the same. We focus on delivering against the goals and objectives of our clients.”

The successful candidate should not only have demonstrated expertise, but should also be someone who can relate to your vision and have the ability to evoke confidence and work with you in meeting projected expectations. Be wary of those who over-promise and over-simplify. Successful marketing strategy takes time and constant tweaking. Choose your marketing team wisely. Choose one who’s experienced in coordinating a total marketing journey from the design and development to engagement and beyond.  To find out more about how Junction can partner successfully with your business, call (678) 686-1125.

Social Media Users: Resolve to Share the Responsibility for Protecting Data Privacy in 2019

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While many of us, either personally or professionally, can complain about our experiences in 2018, the major social media platforms, particularly Facebook, had a particularly bad year. Once the seemingly runaway, no goal too high, darling of social media fans of all ages, Facebook’s executives are slinking to the dark corners of their corporate structure to lick their wounds and try to figure out what went wrong and how next to respond to the unabridged, unrelenting criticisms from just about everyone, everywhere.  The troubles for the social media king began early in the year when it was discovered that Facebook harvested personal user data from 87 million of its members and sold the personal data to Cambridge-Analytica, who used it for targeted advertising, particularly political advertising.  The practice apparently wasn’t exactly new. In fact it had been going on for nearly a decade before the practice came to light for millions of users worldwide.

While not alone in its data sharing policy, Facebook’s favorability rating dropped twice as much as other tech giants. An exclusive poll for Axios by SurveyMonkey found that Facebook’s favorability fell 28 points, compared with 13 for Amazon, 12 for Google, 10 for Apple and seven for Twitter. Facebook’s most recent favorability rating was 48 percent, down from 61 percent in October. According to a Pew Research Center survey, more than half of Facebook users in the U.S. said they’ve changed their privacy settings in the past year and more than four in 10 users have taken a break from the social media platform.  Twenty-five percent have gone as far as to delete the Facebook app from their phone. An overwhelming 90 percent of those polled were very concerned about internet privacy.  “The bigger you are the harder you fall” mantra is manifesting itself on Facebook and Google as the least trusted companies in America. Talk about a bad year!

Facebook’s initial response did little to appease the public. “Over recent months we have made our policies clearer, our privacy settings easier to find and introduced better tools for people to access, download, and delete their information” said a Facebook spokesperson. “We’ve also run education campaigns on and off Facebook to help people around the world better understand how to manage their information on Facebook.” The well-intentioned message unfortunately had subtle tones of, “It’s really our users’ fault for not being well enough educated and informed about our data handling policies”. Which unfortunately is more likely true than not.

The public has overtly embraced new technologies, often without questioning the intentions and motives of those who develop and promote the savvy new platforms. Most of us approve the user agreements without even reading and understanding the content before clicking and surfing. Has our realization come too late? Are we too far into the convenience and comfort of technology to take back control of our private information?  Are we willing to accept that the loss of privacy is the price for a ticket to the big event?

Facebook creator Mark Zuckerberg has announced that his resolution for 2019 is to “focus on fixing” Facebook’s serious problems. “Facebook has a lot of work to do – whether it’s protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.” Perhaps all of his social media followers should take heed and resolve to better understand our responsibility to protecting our own privacy in the coming year.

Here’s a List of Some of Our Favorite Things


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Raindrops on roses

And whiskers on kittens

Bright copper kettles and warm woolen mittens

Brown paper packages tied up with strings

These are a few of my favorite things…..

Who can forget these famous lyrics from the landmark musical play and movie, “The Sound of Music.” Hard to imagine that composers Oscar Hammerstein and Richard Rogers could have thought their tunes would make such a lasting impact on the lives of so many over such a long period of time. Its message was so simple:

When the dog bites

And the bee stings

When I’m feeling so sad

I simply remember my favorite things

And then I don’t feel so bad.

Regardless of station in life we all face challenges and disappointments. The times when all things seem to go amiss or when even the smallest of problems cause stress that often appear to be insurmountable. During the holiday season we need to look away from our daily problems and take a few moments of reflection to ponder some of the things in our lives that can keep us from feeling so bad.  Here are afew of the Junction Team’s Favorite Things:

Apple Watch –“For the obvious reason – technology is incredible,” says Julie. And for those who hail from the “Dick Tracy” generation, the Apple Watch is nothing less than science fiction personified. It makes life so much easier in so many small and incredibly large ways. While some lament it is just another technological intrusion on our busy lives, it more often than not alleviates so many of the little nuisances experienced daily in our lives. Besides, it’s just so cool!

Rosie’s Collection – The dream of a Pennsylvania entrepreneur, Rosie’s mission is “to transform women’s lives by making them feel comfortable with themselves, through their outward appearance, so that it might permeate inward, to build their self-esteem, so they might reach their highest dreams and potential.” Who’s Rosie? Rosie is the childhood teddy bear of its owner. The bright red corduroy teddy bear has been with her through good times and bad since 9th grade. Although the rose on her headband is a little tattered and a leg has been reattached multiple times, she still remains strong and dependable. She puts a smile on everyone’s face, comforts those in need and reminds you of your childhood whimsical carefree days. How can she not be one of your favorite things?

Inglot Cosmetics – Makeup enthusiasts can find this 30 year experienced brand in over 800 locations around the world. Combining scientific technology with an array of vibrantly colored products, Inglot is brightening the lives of millions of consumers across the world when they feel so sad.  And with J. Lo behind the brand, it can add a sparkle to your eye!

Door Dash – Don’t feel like cooking after a busy day at work? What could appease those feelings of exhaustion better than eating out in the comfort and sanctuary of your own home? You can order a meal or snack from whomever and whenever without the hassle of leaving your home or office. Schnitzel with noodles anyone?

Starbucks App – Let’s be real! Who really enjoys waiting in line, for anything?  Starbucks has it figured out. Order your favorite items, pay ahead, and skip the line! You’ll get your favorite drink plus experience the envy of those around you waiting in line. A comfort when you’ve just been bit by a bad day.

MIG Soap – They have an incredible and unique line of skin care products made of natural ingredients, including local raw honey and beeswax. It’s perfect response for when the bee has stung. 

HondaAutomobiles – For those who appreciate safety and reliability in their vehicle, Honda has fanatic loyalty from millions of repeat owners. Lifelong in their love of all vehicle sizes, from the Civic to the Pilot and Accord, Honda has a place at the top of their owners’ list of favorite things.  Let’s not forget the resale value!

Target – Susan says, “This one is on my list because I’m there probably 3 times a week. From getting 5% off everything with my Target card, to buying online and picking up in-store, to having Starbucks in-store, to using Target’s “Cartwheel” to get additional savings. I just can’t get enough of Target!”

AMC’s Subscription Program – For movie buffs like Ashley, $20 a month to view 3 movies a week at any AMC theater will top the list of favorite things. “I get free upgrades on popcorns and drinks and I can also get my popcorn and drinks delivered to my seat. How great is that?”

Amazon Kindle – “I love this because of how small it is. Carrying around a book can get annoying sometimes. This fits right into my purse and is so easy to carry around without having to worry about bending any of the pages.”

Keurig – Something you can use every morning, Keurig lets you get a jump start on a soon to be challenging day. It’s great because it is not just for coffee anymore. From teas to hot chocolate, one cup or several in just minutes. Beats the old bright copper kettles anytime!

The exchange of gifts is a tradition across our culture that offers great meaning for each of us. Whether the gift is big or small, we love to see the joy on the faces of our family, friends, and coworkers when we hand them something thoughtful, useful, or just plain fun. Time to get shopping!

Happy Holidays from all of us at JunctionCreative Solutions.

WordPress, a Leader in the Open Source CMS Market

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When beginning the process of developing a content management system (CMS), businesses have a number of options to choose from based on the requirements of each individual type of business. While custom designed sites are available not all businesses require the complexities and capabilities of a custom designed CMS platform. Several open source website platforms are available but WordPress accounts for thirty percent of all websites and it has a 60% share of the overall CMS market.

An open source content management system, WordPress has captured the majority share of the market by offering a platform that is free to those who are savvy enough to navigate the technical aspects of setting up their own site. While there is a cost associated with selecting a custom theme, WordPress offers many standard themes at no charge. Adding special features may require technical and creative support from a professional developer and designer in order to enhance the elastic architecture and horizontal scalability or allow for more flexibility, traffic volume variations, multiple machines or an existing infrastructure or a cloud-based system.

WordPress makes it easy to keep the site’s software up to date, a critical benefit to keeping hackers and cyber criminals from invading your site. Software and plugins can be updated automatically. Structured to be simple for search engine crawlers to navigate, WordPress also is compatible with Google’s new criteria for mobile-friendly websites. Scaling for the workload is beneficial for all types of businesses with fluctuating needs, but critical for eCommerce websites that may have seasonal or continual spikes in demand.

WordPress has established a reputation for being a widely used platform, not only for small to mid-sized companies but for larger enterprise organizations as well. Search index plugins are becoming increasingly sophisticated with features like voice search, automatic index and custom taxonomy, making WordPress an attractive method of website development for companies of all sizes.

Junction Creative Solutions’ (Junction) developers and designers are adept in utilizing the WordPress platform for smaller digital projects as well as fully-executed, customizable platforms. “Junction has built hundreds of WordPress websites for small businesses and larger enterprise organizations. WordPress allows our team to provide our clients economical, smart, attractive and executable content management systems across a broad spectrum of industries,” say Julie Gareleck, founder and CEO.

For more on how Junction’s experienced team of developers and designers can assist you in building an effective web presence, call 678-686-1125.

It’s Important to Select an Effective SEO Provider

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Now that you have a well designed and developed website, it is time to turn it on and ready your organization for a deluge of new business. If you are like most newcomers to the digital marketplace, you’re a little uncertain as to why the billions of online consumers in the vast cyber community are not beating a frantic path to your door.
The internet is not unlike a crowded public space where getting noticed by even a small targeted group of individuals is lost among the noise of the masses. The cyber world is a very, very crowded public space with vast numbers of solution providers looking for problems to solve. How is one to get the attention of even a miniscule number of the masses looking for a solution solver? Similar to the author striving to elevate their prose to the Best Sellers list by connecting with a reader audience, marketers must first get noticed, and being noticed often means gravitating your brand to the top of the most recognized digital search lists.

In order for a website to appear at a prominent position on a search engine, it must conform to the engine’s complex and proprietary algorithms. Understanding the SEO process can be convoluted and complex, requiring the expert services of an outside SEO provider. According to imFORZA, 93 percent of online experiences begin with a search. Therefore, omitting search engine optimization (SEO) from the marketing mix is simply not an option. So how do you choose an SEO professional?

According to CIO Magazine, “Today’s SEO needs to understand all of marketing at a deep level, the psychology of the human race, the specific culture to whom they’re marketing, the social media landscape, web analytics, web design and development, viral marketing, content, product, business models and more.” The process will begin by reaching out to a SEO provider who has significant interest and experience in your particular business, understands your unique selling position, can identify and locate your targeted customers and understands the goals of your website and its mission.

The successful candidate should not only have a demonstrated expertise in SEO, but should also be someone who can relate to your vision and have the ability to evoke confidence and work with you in meeting projected expectations. Be wary of those who over promise and over simplify. Successful SEO strategy takes time and constant tweaking. Optimizing the strategy and achieving and maintaining a position on the top of any list takes commitment of time and financial resources. Coordinating website design to better perform with an SEO strategy should be encouraged. Coordination between the web designer and the SEO provider will enhance your website’s performance over time.

The SEO process is a journey that requires adjustments and enhancements to its initial direction. It is often not a direct line but one that detours from a projected plot to capture the attention and participation of various market segments that ultimately make up your most productive market niche.

Junction Creative Solutions (Junction), an award-winning marketing agency, realizes the importance of SEO to digital marketing. “We have long standing relationships with leading SEO providers who understand the intricacies of search engine functions and the factors that go into forming a SEO strategy focused on delivering successful connections between our clients and their customers,” says Julie Gareleck, founder and Junction CEO. “We’re experienced in coordinating a client’s total marketing journey from the design and development stage of a website to the initiation of a SEO campaign strategy.”

To learn more on how Junction can help you select the perfect SEO partner, call 678.686.1125.

“What is old is new again” May Be the Most Surprising Trend in Marketing in 2019

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Believe it or not, we have once again come full circle on another year. Marketing prognosticators are polishing their crystal balls of future things to come and declaring how technology will revolutionize our channels of communication with consumers in 2019.  Last year’s predicted trends are being measured against reality, and the process is becoming akin to scoring a competitive game of sport.

As with so many games in life the results of our collective efforts to predict the future of marketing tactics and activities are never completely aligned with perfection. Shifting consumer expectations and the response to accepting new communication technologies make the playing field difficult to read and an unsuited environment for calling a perfect game. All we can really do is take stock of what is working, evaluate why some predictions failed, make necessary adjustments to the strategy for 2019 and move forward. The most successful predictions of marketing in 2018 appeared to be offered by those who envisioned a broader and less specific set of outcomes.

“While some industries have embraced the paradigm shift in how they reach, engage, and mobilize new customers, I predict that we will see even more attention and focus being placed on getting the marketing mix correct,” predicted Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions. The year’s performance appears to have been another example that absolutes and inevitabilities rarely pan out. So what appears likely to work best in 2019?

Video Marketing’s performance will continue to align with the previously predicted game plan. A Cisco forecast indicates that video will make up 85% of Internet traffic by 2020. While posts with digital images and content continue to capture a significant audience, video is generating 135% more organic reach for marketers. Once seen as an opportunity for only the most well-healed, larger players, video is becoming more economical for those smaller marketers who can benefit from projecting an emotional and appealing story. According to The Wall Street Journal, “the usage of online video has increased by 10 times between 2011 and 2016. Over the next two years, the trend has only intensified and is unlikely to slow down.”

Automating the marketing process to work more efficiently and smarter will continue to pay dividends of better understanding customers.  Scott Brinker, Founder of Chief MarTec, said, “As much amazing marketing software as there is today, there is still an opportunity for new ideas. Marketing should be — and can be — better.”  Automation will be seen as another set of marketing tools that enhances the acquisition of new customers.

Smart marketers will continue to develop an expanded inbound approach to connecting with their market segments. Content marketing, automation, social media and multichannel marketing can be coordinated to create a brand reputation that is authentic and valuable to customers. Consumers are more often placing trust in those they know. Quality, reputable content will prevail over stock ads in the coming year. If one were to bet on an absolute, a continuing utilization of inbound marketing tactics is a wise wager for 2019.

Once predicted to be rendered obsolete; direct mail, print advertising and brick and mortar sellers are showing some unexpected resilience in the digital age. Not unlike wax LP’s return to popularity among a niche market of music lovers in a world of digital recordings, old school marketing tactics are finding success with consumers who are tired of the incessant barrage of digital media noise and those who long to revisit a traditional physical shopping experience. Players on the field of brick and mortar will need to focus on creating entertaining events and an enticing experience for their target markets.

Who would have thought it: consumers like getting mail, even if it was once thought to be junk? Print advertising is not dead. While a small and much diminished portion of overall marketing spend, print is finding its rightful place in the digital world. In the field of marketing where a fast, bang, digital technology appears to arise every minute, the most surprising trend in marketing for 2019 may just be “what is old is new again.”

Prepare Your eCommerce Website for a Happy Holiday Selling Season

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Would a winning team come to the plate in the World Series expecting to win without their best equipment? The answer from most sports enthusiasts and players alike would be, “certainly not!” But retailers and sellers across the industry spectrum may be coming to the plate in the biggest game of the year woefully unprepared for a big win. The holiday season is marketers’ most important opportunity to win big or go home, yet many players are failing to adequately coordinate ecommerce outlets for victory.

This year, online sales have risen by 46% and with more than 60 percent of retailers showing inventory on their website, it is critical to be ready for all the increased holiday shopping ahead. For a website to be most effective it must be aesthetically relevant, be at the peak of its performance and timely in its content. The worst time to realize that your marketing hardware isn’t loaded properly is when you have competition within your sight. Now is the time to focus on improving the performance of your website’s existing functionality.

First and foremost, your website must be prepared to handle and respond to the increased amount of traffic that is experienced around the holiday season. With their busy schedules consumers are impatient with websites that are slow to function and deliver accurately on their commands. Studies have revealed that websites that fail to load in just three seconds produce increased bounce rates. It is time to test your server’s ability to respond to your customers’ expectations and take measures to improve the site’s performance.

Decorating brick and mortar stores for the busiest selling season is a holiday tradition. Retailers spend millions of dollars each year in an attempt to set a festive mood in hopes of encouraging shoppers to spend with them. A website should be no different. Decorating your site with the sounds and sights of the season will generate consumer interest and appeal. Offer something dynamic and unique with your content and modify it often to accommodate special events and promote shopping incentives. Utilize plug-ins that automate the processes of timely scheduling and initiating content modification. Focus on intently delivering on your promises. A gift received the day after Christmas is a memory rarely forgotten.

“In today’s world, if you’re not on mobile, you don’t exist.” More consumers look to mobile devices to research products and services before making a purchasing decision.  By 2021, it has been estimated that consumers will spend $152 billion directly on mobile phones, and over the next few years mobile phones will influence $1.4 trillion in offline sales. A strategy to align your online presence across all mobile devices is critical.

Secure your website! Loyal customers may forgive an occasional mistake or inconvenience caused by unforeseen and uncontrollable calamity, but mess up a financial transaction or mishandle consumer data and you may be forever unforgiven. The holiday selling season brings out the best in many people, but it also brings out bad actors in greater numbers who are willing to victimize your customers and your business to advance their personal gain. Ensure that all your software, plug-ins, connections and passwords are up to date, and invest in the latest versions of anti-malware as a first line of defense.

Prepare your eCommerce platform now for a happy holiday selling season!

Adaptive Risk Advisors Reveals New Online Presence

When Adaptive Risk Advisors (ARA) was formed earlier this year, co-founder Miles Parker’s goal was to create a full service company focused on providing customized insurance solutions for high net worth business owners and individuals. Specializing in Commercial Property and Casualty, Workers’ Compensation, Fleet Vehicle, Liquor Liability, Cyber, and Luxury Home and Auto insurance coverage, ARA is a full service, independent agency focused on serving clients who desire a value-added relationship, competitive insurance rates and the best policies for unsurpassed price, coverage, and service. Based in Raleigh, North Carolina, Adaptive Risk Advisors is strategically located to provide services to Wake, Durham, Chatham, and surrounding counties.

“We believe personal contact and service will become the cornerstone of our success,” says Parker. “Our focus is on establishing client relationships rather than on client transactions. ARA’s success will be measured by our clients choosing us because of their belief in our ability to meet or exceed their expectations of price, service, and expertise.”

Junction Creative Solutions (Junction), an award-winning hybrid agency, was selected to design and develop an online experience to support the growing business.

“At Junction we share the belief that forming mutually beneficial relationships with clients is essential to business success and that honesty and trust are foundational to a company’s continued growth,” says Julie Gareleck, Junction’s Founder and CEO. “We appreciate the opportunity to be selected to work with Adaptive Risk Advisors on the launch of their website. We look forward to following their success!”

Adaptive Risk Advisors is ready to provide customized and affordable insurance solutions. Their knowledgeable, friendly staff can empathize with clients and their needs and create policies that meet or exceed their expectations. Call 984-212-8000 or visit https://adaptiveriskadvisors.com/ to learn more about Adaptive Risk Advisors.