Technology Changes Coming for Popular eCommerce Platform

For nearly 25 years, buying and selling over the internet has revolutionized the retail industry. Ecommerce, in the early years, was largely limited to B2B transactions but has grown to threaten traditional brick and mortar retailing all across the industry spectrum. Today, almost everyone in the United States has made a purchase on the internet and 80 percent of consumers have made a purchase within the last 30 days. Once considered a novel, passing threat, online sales were positioned to surpass $2 trillion dollars by the end of 2017 as consumers continue to make eCommerce a way of life. Some reports predict eCommerce will reach $4 trillion dollars by the year 2020.

The explosion of online stores has been the result of the availability of digital platforms that are easy to develop, user friendly, economical to build and efficient to operate. One such platform, Magento, became very popular among small to modest sized internet retailers when it was first introduced.  Built and developed as a flexible platform that permitted users to create stores with a variety of functions, it featured pre-made extensions that made changes or modifications easier to implement.  Unfortunately, the focus on flexibility left many users wanting options when it came to performance optimization, mobile-responsiveness and expanded administrative capabilities. Technology advancements and the demand for higher performance and increased user-friendly options spawned Magento 2.0.

Introduced in 2015, Magento 2.0 promises to address many of the short comings of its previous version.  Compared to its predecessor 2.0 will run, on average, 20 percent faster resulting in more sales and increases in website search engine optimization. The checkout process is more streamlined allowing customers to navigate quicker through the purchase decision to checkout. Additional extensions and better administrative interface help reduce time spent managing the online store. With more and more consumers utilizing their mobile devices to complete their shopping, version 2.0 has an improved look and functionality on mobile devices. Most important, Magento 2.0 promises to grow its capabilities as the online store grows.

Change is never easy, and many online retailers are reluctant to migrate from their current version to a newer version of the platform. Fear of disrupting their online business is the most common concern among retailers considering an update, but costs of maintaining older versions can soon eat away at initial apprehensions. With immediate improvements in scalability, usability, security and better consumer experience, making the move sooner rather than later may prove to be the best option. In addition, Magento has announced that they will stop supporting the 1.9 version or below in November 2018.

What does this mean?  For those eTailers on previous versions, it will require a complete redesign and development of the website to the Magento 2.0 platform. It’s not a standard upgrade. “Clients are coming to us asking when they need to move to Magento 2.0,” commented Julie Gareleck, CEO & Managing Partner, Junction. “If a client doesn’t want to move to the latest platform, they run the risk of having issues that can’t be resolved. If the shopping cart breaks, there is no supported fix from Magento. We encourage our clients to begin planning for the migration so that they can continue to operate the business without interruption.”

The other important consideration for the migration to Magento 2.0 is selecting a responsible partner to assist with the migration. “We have been working with Magento 2.0 since it was released. We are now starting to see firms quote outrageous prices for this conversion as they take advantage of Magento’s platform upgrade. We’ve had many clients question why our pricing is more competitive than others.  Our experience in the industry over the last 2 decades and our Magento expertise enables us to provide our clients with pricing that reflects the work required to complete their goals and objectives.”

For more information on upgrading and how Junction Creative Solutions can help you navigate to a platform designed to enhance the growth and sustainability of your online store, contact

TradeAutoX™ Launches Online Marketplace for Dealers & Wholesalers

With the introduction of a multitude of auto purchase apps and creative alternative marketing channels, traditional auto seller marketing strategies and tactics are quickly being impacted as fees continue to rise and margins decrease.  The art and science of managing used car inventory off the lot is seemingly more complex.  The automotive industry is set to adopt new technologies to replace and improve antiquated and cost laden systems.  One company, TradeAutoX™, has launched a 24/7 online marketing platform for dealers and wholesalers to buy and sell used car inventory in real time.

TradeAutoX™ was founded to create efficiencies, cultivate an exclusive network, and improve the bottom line for all parties involved in buying and selling of used car inventory. Founded by automotive industry veterans, Louis Robert Spaeth and Michael Zimmerman, TradeAutoX™ is redefining the online model for buying and selling cars. The combination of the robust online platform and the vetted Nationwide network differentiates TradeAutoX™ from the other digital solutions on the market. Spaeth and Zimmerman are focused and passionate about identifying ways to incorporate technology into an industry that is being failed by traditional processes.

“Franchised dealers and independent dealers can create their own network inside our site, solving a problem that has been a part of the landscape for decades.,” comments Robert Spaeth, CEO, TradeAutoX™.

With a mission to improve gross margins for dealers, reduce fees for wholesalers, and open opportunities for independent dealerships to source its own inventory, TradeAutoX™ is committed to adapting and improving its platform to meet the increasing demands of its members.

TradeAutoX™ partnered with Junction Creative Solutions (Junction) to customize an innovative platform, creating an online marketplace to connect end to end users. The Junction team is experienced and adept at building and fully implementing smart and customizable digital platforms. “As Junction’s portfolio continues to expand, the breadth of our expertise managing and executing multi-faceted, integrated strategies and solutions expands” says Gareleck. “We pride ourselves on responsibly taking on projects that we are confident our team can deliver on. We strive to not only meet our clients’ expectations but exceed them.”

For more information on how TradeAutoX™ is redefining the online model for buying and selling cars, visit

Cost Management Group’s New Digital Presence

The Gartner Market Guide for Telecom Expense Management (TEM) Services in May 2017 reported a 45% increase in end-user enterprise enquiries concerning TEM since 2016. With IT costs rising, organizations need to more closely monitor and control the cost of technology. The report stated, “The continued growth and evolution of enterprise telecom services prompts many companies to evaluate TEM services for ongoing cost optimization and efficiencies, especially if they lack the internal resources to effectively optimize or have limited governance on telecom and IT procurement over a complex enterprise footprint.”

Being able to effectively scale solutions with the right balance of strength and agility, for enterprise-level organizations, mid-size businesses, and SMBs, is nothing new to Cost Management Group (CMG). Headquartered in Atlanta, GA since 1996, with additional offices in Virginia, North Carolina, Costa Rica and the Netherlands, CMG specializes in driving down the operating costs of its client companies by applying proprietary methods and tools, or those of its carefully chosen partners who possess a particular and uncommon expertise. CMG, as a leader in the industry, is committed to its vision, believes in its mission, and is driven by a set of core values.

When searching for a partner to assist in telling the CMG story, it was important to find an organization that shared a common set of core values and focus on quality, extraordinary attention to service and innovative solutions. Junction Creative Solutions (Junction) worked with the team at CMG to redesign its online experience that includes a wealth of content to engage prospective clients and partners.

Julie Gareleck, CEO and Managing Partner, Junction, says, “As the marketing landscape changes and consumer expectations evolve, it’s critical to remain ahead of design trends whether it is a website or a comprehensive set of solutions to support sales and marketing. We are proud to expand on our creative portfolio by working with an organization like CMG.”

Junction Client Infinite Resource Solutions on Strategy, Acquisition, and Growth

Infinite Goes Live

Junction Creative Solutions (Junction), an Atlanta based, award winning strategic agency, highlights Infinite Resource Solutions (Infinite).  Daveenia Beller, Infinite CEO, is executing successfully against the growth plan for the business providing an example to other entrepreneurs who are looking to achieve scalability.

Infinite Resource Solutions is the result of a merger between the former Infinite Recruiting Resources and Armada Data Solutions.  A certified woman-owned business, Infinite believes in providing workplace solutions and services to achieve short-term goals while executing against the long-term vision of its clients and offers a unique combination of consulting talent and implementation expertise on demand.

“Aside from the basic benefits of reducing capital costs, overhead and achieving other efficiencies, this merger is much more than that in our eyes.  Our merger was not a strategy, but a means to implement strategy,” comments Daveenia Beller, Managing Partner & Founder, Infinite.  “In most mergers one company loses its identity and the surviving company assumes all rights.  This merger for us, is more of a consolidation of quality service offerings within different, but closely related, verticals.  We are expanding our service offering to accommodate the requested demands of our clients.  We have evolved to form a completely new identity, Infinite Resource Solutions, a company which specializes in “resource management”, which includes the following: hardware and infrastructure needs, security, staffing or professional services.”

On the heels of the recent acquisition, Infinite launched a new website showcasing its best-in-class, IT staffing and professional services.  Infinite’s services marry emerging technology with business solutions that offer its clients the agility and adaptability necessary to successfully respond to an ever-changing business environment.  In addition to the new website, the Junction Team provided creative direction on logo rework and newly blended collateral such as, newsletter design, sales presentation, a new blog design and expanded social media initiatives.  Infinite’s new “Resource Solutions Blog” offers unique and timely dialog on the day’s most pressing and interesting subjects in business, industry and personal career building.

“We are now providing a service offering to a client base in which we would not have been able to attract independent of the merger.  I believe our firm’s long-term strategic plan is well thought out. The merger fits the strategy, and success measures should follow naturally as long as we continue to position ourselves within the market, and most importantly keep a strong pulse on client satisfaction.  Sky’s the limit,” says Beller.

Julie Gareleck, Junction CEO and Managing Partner, commented, “The acquisition is a testament to Daveenia’s leadership and adeptness in developing a strategy and executing against it.  She has not only built a brand but a solid reputation as a leader in the industry.  We look forward to working with Infinite as the business grows!”

To view Infinite’s newly branded initiatives, visit  To learn more about how Junction combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency to deliver cost-effective, comprehensive solutions, visit

Junction Client ChromaPress Launches New Website

Chroma Press New Site

Junction Creative Solutions (Junction) client ChromaPress is launching its new website.  The New York City based provider of high quality custom color transfers for designers, architects, students and model makers unveils an ecommerce website designed to simplify and streamline the ordering process for its customers.

ChromaPress has a full line of dry transferable products that will adhere simply to most substrates without the hassle and mess of water release decals.  Custom printed designs can be ordered in one color opaque with three finish options, or in a transparent style when the need is for see-through labeling.  To decorate an “unprintable” surface, a photographic image is available and is a great way to directly transfer an image without the use of a label.  Foil transfers and clear gloss varnish will add that special sparkle to a customer’s design.  Multi-color art designs and images can be combined into one-four color, one-pass transfer if desired.

ChromaPress provides customers with an easy four-step process to include product selection, custom file upload, checkout and delivery. The new site compliments the company’s dedication to delivering highly valued products and service conveniently.

“We are very excited for ChromaPress to enter the marketplace and are excited about our continued involvement with the growth of the business,” comments Julie Gareleck, CEO, Junction.

Learn more about ChromaPress at


About ChromaPress

ChromaPress is dedicated to serving our customer community with high quality custom color transfers that are easy to order and a great value.  Our experienced, digital technicians and color experts work closely with our clients on every design detail to insure a great result every time and on every order.  Visit for more information.

About Junction Creative Solutions

Junction Creative Solutions (Junction) combines the intellectual capital of a consulting firm with the creative execution of an advertising agency to create effective and measurable strategies and solutions. The solutions align with specific business goals and objectives, and provide consistency from strategic planning through execution. As a result, our clients are able to maximize opportunities to react, adapt, and thrive — ultimately creating more sustainable and competitive businesses. Junction’s award winning portfolio boasts successful strategies and agency solutions for SMBs and Fortune 500 companies.

Junction Client Saffire Vapor Expands to Second Tennessee Retail Location

Junction Creative Solutions (Junction) client Saffire Vapor, seller and distributor of premium-quality ‘high powered’ electronic cigarettes and accessories, is opening the doors of its second retail location in Franklin, TN, just over a year after launching its business in February of 2012.

Saffire Vapor has grown quickly but sustainably through steady eCommerce sales, successful distribution relationships with third-party vendors, and a brick-and-mortar store in Murfreesboro, TN. The success of the first retail location, spurred by increased consumer demand for Saffire Vapor’s premium product offerings, prompted Founder and CEO Robert Arnold to open a retail location in Franklin, TN.

Arnold’s vision as an entrepreneur and dedication as a business owner have been instrumental in creating a strong brand that has become best-in-breed in this thriving industry. With Saffire Vapor’s expansion, existing customers can continue to expect a superior shopping experience. The company implements management tools and practices which not only make operations more efficient, but also benefit consumers in terms of product availability, pricing, and the superior level of service Saffire Vapor has become known for. New customers, whether looking to reduce smoking habits or seeking alternatives, will welcome Saffire Vapor’s expanded range of high quality products

In addition to supporting the development of his business, Arnold is eager to create new jobs and stimulate the local economy, overcoming the challenges of a still-recovering economic climate. “I am extremely proud to extend the Saffire Vapor brand into the greater community to offer locals the best products and service possible,” says Arnold. “The growth of our company in its first year has been exciting, and our commitment to our customers will continue to serve us we move forward strategically in 2013 and beyond.”

“Saffire Vapor is an emerging brand that has gained affinity with its clients.  Robert (Arnold) has effectively differentiated his brand in a developing and increasingly more competitive industry. The quality of his products coupled with outstanding customer service and knowledgeable staff has positioned Saffire Vapor well. This is not only a brand to contend with but an entrepreneur to watch!” comments Julie Gareleck, CEO, Junction.

Visit Saffire Vapor at  Come in to the retail locations at 425 N. Thompson Lane, Murfreesboro, TN or 9200 Carothers Parkway Suite 102, Franklin, TN.

Guardian Watch™ Launches Updated Platform Revolutionizing Public Safety Reporting and Response

Junction client Guardian Watch™ announces the launch of version 2.0 of its multi-platform application for public safety, intended to empower citizens during emergencies and create safer communities across America. The launch campaign is centered around Atlanta, GA, a rapidly growing major metropolitan area that the company hopes will serve as a model for the power of its ground-breaking technology.

The innovative application enables users to report and stream live video directly to emergency respondents and public safety organizations, arming them with valuable information that can help prevent crime and save lives during emergencies and disasters. The latest updates include an improved user experience, a new platform for video-streaming technology, and a system for Vicinity-Based Alert Notifications by text, email, or automated phone call.

Guardian Watch™ Founder and CEO Dr. Gordon Jones is confident that citizens equipped with the application will play a more active role in the protection of their community. In fact, early pilot programs have shown overwhelmingly positive results, earning recognition from local governments and industry organizations, including recognition by the National Sheriffs’ Association in the form of the 2012 Neighborhood Watch Excellence Award.

Junction has worked with Guardian Watch™ since March of 2012, managing the brand as well as providing technical project management leading up to the launch of the new online and mobile experiences. Junction has acted as the outsourced marketing and public relations department for Guardian Watch™, leveraging findings from a comprehensive strategy engagement to execute a marketing campaign designed to attract 1 million users locally and nationwide to the platform. Building an extensive network of active subscribers to crowdsource reports and carry the dialogue is critical to the success of Guardian Watch™.

“We believe in Gordon’s vision for Guardian Watch™ and are excited about our continued involvement with the growth of the business,” comments Julie Gareleck, CEO, Junction. “The impact of this revolutionary application and the overall strength of the brand speak highly to the hard work and dedication of everyone involved in this project. It is our hope that Guardian Watch™ will become the new standard-bearer of a better future of public safety.”

Learn more about Guardian Watch™, sign up, and download the application at More information about Junction is available online at

Junction Client Saffire Vapor Achieves Notable Growth in Year 1

Saffire Vapor, an ecommerce seller and retailer of “high-powered” electronic cigarettes and accessories, achieves notable growth in 2012 and continues to hit growth milestones in Q1 2013. In less than one year, Saffire Vapor has built a successful eCommerce business and opened its first retail store in Murfreesboro, TN.

Saffire Vapor founder and CEO Robert Arnold recognized an opportunity to enter the premium electronic cigarette industry as consumers adopt the products over traditional or ‘analog’ cigarettes. “It’s very rare in business to enter a marketplace that isn’t completely saturated with competitors. Although there are other competitors, I have managed to differentiate my brand by providing the highest quality products and superior customer service.”

Arnold engaged Junction Creative Solutions (Junction), Atlanta-based strategic agency, to develop the brand and build an eCommerce website. Since then, Junction continues to partner with Arnold as he prepares for the next stages of company growth.

“Robert (Arnold) is a true entrepreneur with a clear vision of what success looks like for his company. He is the ideal client for Junction, as he understands the importance of strategy in order to support a more sustainable business model,” comments Julie Gareleck, CEO & Managing Partner, Junction. “We look forward to working with Robert as he takes Saffire Vapor to the next level, online and in his brick and mortar stores.”

Saffire Vapor has been nominated for industry awards recognizing innovation and integrated campaigns that have achieved KPIs and exceeded revenue expectations. To learn more about Saffire Vapor, visit

Optimist Club of Gettysburg Increases Web Presence with Launch of New Website

The Optimist Club of Gettysburg, an affiliate of Optimist International, announces the launch of its new website. Designed and implemented in the interest of enhancing the quality and availability of information to members, the new site will provide up to date details about upcoming events and activities while facilitating better communications between the organization and the community.

“The launch of the new website is part of a coordinated effort across multiple outlets to increase the Club’s presence and visibility to its members and the greater community which it serves,” comments Marci Cropp, Publicity Chair, Optimist Club of Gettysburg. “Because we are a volunteer organization, it was important to build a website that is dynamic but easy to maintain. Junction worked with us to create a site that best fit the needs of our organization.”

Chartered in 1958, the Club serves the Gettysburg community, raising tens of thousands of dollars annually for local youth organizations that are dedicated to bringing out the best in children. Volunteer leaders of the Club hope the site will serve as a medium for managing ongoing efforts in the area as well as engaging and recruiting new members.

“Junction has long since been a supporter of Optimist of Gettysburg. This organization continues to positively impact children in the community,” said Julie Gareleck, CEO and Managing Partner, Junction Creative Solutions. “We wanted to provide the group with a solution that was flexible and easy to maintain long-term. With an effective communication channel, the organization can focus on reaching more people and raising more money for its initiatives.”

To learn more about the organization, visit the new website at