The days of long, unruly lines and 24-hour
camp-outs in front of major retail locations appears to be a spectacle of the
past. Shoppers tired of playing retailers’ hold-out games in order to get the
best prices on holiday purchases have changed the long-standing dynamics of
Black Friday shopping. Historically the absolute best shopping day of the year
for retailers, the day after Thanksgiving in 2018 saw a significant shift in shoppers’
antics. Still the best day of sales for retailers across the spectrum, Black
Friday was less stressful for customers. The increasing popularity of online
retailers and major big box stores breaking with early promotions resulted in a
much more civil launch to the Holiday shopping season.
Online spending was
predicted to see big gains and reality did not
disappoint the prognosticators’ early predictions. Online spending reached $3.7
billion on Thanksgiving Day, up 28 percent from previous years. Four-day
Black Friday weekend sales totaled about $60 billion,
according to retail advisory firm Customer Growth Partners. Smart
phone sales set new records with customers using their
smart devices to spend $2.0 billion.
Apparel retailers found new favor from
consumers with an 8 percent increase in sales. Black Friday weekend saw several
out in front of their best predictions. “Not all
apparel is doing great,” said Craig Johnson, president of Customer Growth
Partners. “The biggest growth over the past few months has stemmed from
activewear retailers like Nike and off-price companies like T.J. Maxx..” In
general, brick and mortar and online retailers experienced their best
performance in decades. “In
sales terms, this has definitely been a very strong
holiday — one of the best since 1999,” said Neil Saunders, managing director of
research firm GlobalData Retail. “Momentum in the consumer economy, confident
shoppers and more discipline from retailers have all helped to boost spending.”
Department store sales
were down 1.3 percent from November 1 through Christmas
due mainly to an inability to capture an increase in their online channels.
Store closures also muted holiday sales as traditional department stores
reposition brick and mortar strategies. Successful smaller retailers are transforming stores to meet the specific
needs of local markets and customers resulting in a new and popular shopping
environment that is drawing favor from consumers.
All in all, the 2018 holiday shopping season delivered on predictions and resulted in a much appreciated Merry and Happy holiday for retailers across America.
According to Gartner’s ”CMO Spend Survey 2018-2019,” Chief Marketing Officers(CMOs) are moving to spend more on technology in 2019 than on staffing. Marketing technology (martech) this coming year will experience a seven percent increase over 2018 with staff costs declining from 27 percent to 23 percent. The moveaway from human investment to tech appears to be influenced by the desire to measure the real impact of total marketing costs on the bottom line. Digital analytics, content management and email marketing are shaping up to win a larger share of marketing budgets in 2019. The ease by which digital marketing can be measured against revenue is a significant factor for its predicted growth.
Nielson’s 2018 CMO report indicates 82 percent of marketers will increase their digital marketing spend in 2019. Content, often considered“King,” will gravitate to the center of the entire marketing universe. As metrics become more defined, content will focus on personalization and qualityof message over quantity and strive to refine the delivery of the right message to the right target audience.
Chatbots are poised to receive more attention as marketers attempt to better understand consumer insights into brand messages and campaigns. Listening to the audience and reducing the quantity of messages seeks to alleviate much of the over-abundance of noise. Alternative search will become more important in 2019 as the popularity of voice search among tech hungry consumers motivates marketers to reevaluate and reinvigorate their organic search efforts.
Alpine data indicates that by 2020, 50 percent of all searches will be done verbally and Garner predicts that 75 percent of all households will soon have a smart speaker. The coming year will see an increased investment in voice search technologies in response to the anticipated disruption to traditional search platform methods.
The importance of protecting user data has been demonstrated thoroughly in 2018. As consumers and online users experienced the careless selling and sharing of personal data, they have been quick to recount their discontent with market actors who fail to properly handle their private information. Cyber security will continue to be a prominent line item in marketing budgets of small and large companies going forward. The trend towards technology over people is understandable as organizations focus efforts on optimizing the bottom line, but the enthusiasm for this trend should be tempered by a healthy realization that forces in the marketplace tend to be volatile and difficult to predict solely based on past measured performance. A successful marketing strategy will allow for humans to subjectively challenge machine generated assumptions and respond to the ever-changing forces in the marketplace.
http://junction-creative.com/wp-content/uploads/2017/10/logo_header.png00markhttp://junction-creative.com/wp-content/uploads/2017/10/logo_header.pngmark2018-12-27 09:30:282018-12-20 18:27:082019 Marketing Spend Trending Toward Technology Over People
Who can forget these famous lyrics from the landmark musical play and movie, “The Sound of Music.” Hard to imagine that composers Oscar Hammerstein and Richard Rogers could have thought their tunes would make such a lasting impact on the lives of so many over such a long period of time. Its message was so simple:
When the dog bites
And the bee stings
When I’m feeling so sad
I simply remember my favorite things
And then I don’t feel so bad.
Regardless of station in life we all face challenges and disappointments. The times when all things seem to go amiss or when even the smallest of problems cause stress that often appear to be insurmountable. During the holiday season we need to look away from our daily problems and take a few moments of reflection to ponder some of the things in our lives that can keep us from feeling so bad. Here are afew of the Junction Team’s Favorite Things:
Apple Watch –“For the obvious reason – technology is incredible,” says Julie. And for those who hail from the “Dick Tracy” generation, the Apple Watch is nothing less than science fiction personified. It makes life so much easier in so many small and incredibly large ways. While some lament it is just another technological intrusion on our busy lives, it more often than not alleviates so many of the little nuisances experienced daily in our lives. Besides, it’s just so cool!
Rosie’s Collection – The dream of a Pennsylvania entrepreneur, Rosie’s mission is “to transform women’s lives by making them feel comfortable with themselves, through their outward appearance, so that it might permeate inward, to build their self-esteem, so they might reach their highest dreams and potential.” Who’s Rosie? Rosie is the childhood teddy bear of its owner. The bright red corduroy teddy bear has been with her through good times and bad since 9th grade. Although the rose on her headband is a little tattered and a leg has been reattached multiple times, she still remains strong and dependable. She puts a smile on everyone’s face, comforts those in need and reminds you of your childhood whimsical carefree days. How can she not be one of your favorite things?
Inglot Cosmetics – Makeup enthusiasts can find this 30 year experienced brand in over 800 locations around the world. Combining scientific technology with an array of vibrantly colored products, Inglot is brightening the lives of millions of consumers across the world when they feel so sad. And with J. Lo behind the brand, it can add a sparkle to your eye!
Door Dash – Don’t feel like cooking after a busy day at work? What could appease those feelings of exhaustion better than eating out in the comfort and sanctuary of your own home? You can order a meal or snack from whomever and whenever without the hassle of leaving your home or office. Schnitzel with noodles anyone?
Starbucks App – Let’s be real! Who really enjoys waiting in line, for anything? Starbucks has it figured out. Order your favorite items, pay ahead, and skip the line! You’ll get your favorite drink plus experience the envy of those around you waiting in line. A comfort when you’ve just been bit by a bad day.
MIG Soap – They have an incredible and unique line of skin care products made of natural ingredients, including local raw honey and beeswax. It’s perfect response for when the bee has stung.
HondaAutomobiles – For those who appreciate safety and reliability in their vehicle, Honda has fanatic loyalty from millions of repeat owners. Lifelong in their love of all vehicle sizes, from the Civic to the Pilot and Accord, Honda has a place at the top of their owners’ list of favorite things. Let’s not forget the resale value!
Target – Susan says, “This one is on my list because I’m there probably 3 times a week. From getting 5% off everything with my Target card, to buying online and picking up in-store, to having Starbucks in-store, to using Target’s “Cartwheel” to get additional savings. I just can’t get enough of Target!”
AMC’s Subscription Program – For movie buffs like Ashley, $20 a month to view 3 movies a week at any AMC theater will top the list of favorite things. “I get free upgrades on popcorns and drinks and I can also get my popcorn and drinks delivered to my seat. How great is that?”
Amazon Kindle – “I love this because of how small it is. Carrying around a book can get annoying sometimes. This fits right into my purse and is so easy to carry around without having to worry about bending any of the pages.”
Keurig – Something you can use every morning, Keurig lets you get a jump start on a soon to be challenging day. It’s great because it is not just for coffee anymore. From teas to hot chocolate, one cup or several in just minutes. Beats the old bright copper kettles anytime!
The exchange of gifts is a tradition across our culture that offers great meaning for each of us. Whether the gift is big or small, we love to see the joy on the faces of our family, friends, and coworkers when we hand them something thoughtful, useful, or just plain fun. Time to get shopping!
http://junction-creative.com/wp-content/uploads/2017/10/logo_header.png00markhttp://junction-creative.com/wp-content/uploads/2017/10/logo_header.pngmark2018-12-21 13:16:162018-12-21 13:16:19Here’s a List of Some of Our Favorite Things
According to Am Golhar, founder of Abstract PR, there are an estimated 1.5 million influencers in the digital communication world, and approximately 71% of Generation Z’s digital users have a close relationship with at least one influencer. With Instagram leading the influencer journey, many marketers are lamenting the importance of increasing marketing spend on influencing customers via social media platforms.
Launched in 2010, Instagram continues to grow at a remarkable pace. Just a little moret han 7 years of age, the visual social media platform has surpassed 800 million monthly users and is not only attracting individual social conversations but is proving its worthiness to marketers looking to grow brand awareness and showcase products. With 51 percent of users indicating that they visit the site daily and 70 percent using the platform to search brands, influencer marketing is proving itself as an authentic method to connect with potential customers. Influencer marketing content is delivering an 11 times higher return on investment (ROI) than traditional forms of digital marketing.
Generation Z consumers are proving to be much more active and reactive to social media outlets like YouTube and Instagram than former generations. Businesses need to establish an effective and targeted strategy to engage with this new generation of consumers in order to grab their share of the next big consumer market. In the coming year, influencers will continue to increase their impact on marketing efforts for businesses of all sizes. Participants will continue to focus efforts on specific geographical market segments with targeted and quality content.
The trend in 2019 will require an even greater command for authenticity and transparency as the initial exuberance of the new shiny marketing tool meets with the greater reality across all marketing channels. Consumers say they trust social networks to guide them to purchase decisions, but some of that trust is being worn away by paid influencers who fail to make important financial disclosures that exist between their content and the brands they are reviewing. 52% are expressing distaste for repetitive advertising offers that are being pitched this holiday season by influencers. With nearly 54% of consumers indicating “reliability” concerns about some current influencer content, User Generated Content (UGC) is set to receive more attention from marketers in the year ahead. Joe Rohrlich, from Bazaarvoice says, “Today’s consumers are looking to corroborate what they see or hear in one place with the information they find elsewhere.”
Social media influencer marketing is a natural technological segue from the long tested and tried method of “word of mouth” advertising. The former one to one approach to connecting with an expanding audience is being amplified by the internet’s “one to many” social media environment. In a global survey of consumers, Nielsen found that ”83% of consumers trust the recommendations of friends and family over other forms of advertising.” In 2019 successful brands will find a way to utilize this expansive amount of customer content.
To learn how Junction Creative Solutions (Junction) can help refine and improve your influencer marketing strategy, call 678-686-1125 today.
http://junction-creative.com/wp-content/uploads/2017/10/logo_header.png00markhttp://junction-creative.com/wp-content/uploads/2017/10/logo_header.pngmark2018-12-18 13:07:052018-12-18 13:49:19Influencer Marketing Trending Up for 2019
Ask any veteran in business and you’ll hear stories about the ongoing warbetween the marketing function and the sales department. Many relationshipsbetween sales and marketing departments often resemble an efficient andeffective circular firing squad. Marketing blames sales for not executing onits plan and sales complains that marketing has failed to listen to the salesteam or customer and therefore put forth a failed plan.
It seems so simple. The functions performed by a company’smarketing department should be coordinated and aligned with the revenue goalsand objectives of the company’s sales department. After all, the ultimate goalof each department is to cultivate combined efforts into sales, right? Well,often the seemingly most obvious pronouncement escapes reality. Studies have revealed that organizations with strong sales and marketing alignmentachieve a 20% annual growth rate as opposed to a 4% decline in revenue for thosecompanies who do not. The most telling Forrester research statistic indicatesthat only 8% of companies have a strong coordinated relationship between theirmarketing department and sales professionals.
The apparent disconnect appears to be founded in theinherently different approaches of each department’s functions. Marketing campaigns tend to bemore focused on promoting brand recognition, generating a high quantity of salesleads and tend to be measured by marketing metrics that are longer term. Sales organizations are driven by creatingquality versus quantity of personal relationships with potential customers inan effort to solve consumer problems. Sales efforts are faster paced andmeasured by shorter term metrics. This difference in approach has resulted inmany companies structuring their marketing and sales departments separate fromone another. Such structures are proving detrimental in an era where digitalcommunications are disrupting traditional relationship building efforts betweensales and consumers.
As customers increasingly connect with service providers through websites, emails, texts, social media posts,print and TV ads, the dynamics of the traditional revenue generating processare changing. When the customer initiates a buying decision it is often throughpurchasing portals, internet chat reps, and call centers as much as through salespeople.It is predicted that by 2020,B2B buyers won’t contact sellers until 80% of the purchasing decision isalready made. In this environment where consumers are influenced in advancethrough information displayed on LinkedIn, Facebook and other social mediaoutlets, is cold calling really cold? The time for a change in traditionalorganizational structures is at hand.
The process of aligning marketing and sales efforts begins with integrating the organization’s datacollection and management systems. Data should be evaluated to identify themost promising leads in order to enhance and directly influence sales revenueby focusing on the prospective customer’s needs. Sales efforts should moreclosely align with marketing campaigns, coordinating messages that promotecustomer understanding and that deliver on the brand’s promise. Where a strong,effective facilitator between the two departments is absent, combining salesand marketing functions is required to achieve the overall objective of increasing productivity, saving money and increasing revenue. Whensales and marketing functions focus on coordinating their efforts, a company will realize 36% higher customer retention and a 38% increase in sales success.
http://junction-creative.com/wp-content/uploads/2017/10/logo_header.png00markhttp://junction-creative.com/wp-content/uploads/2017/10/logo_header.pngmark2018-12-13 09:30:232018-12-12 12:54:39Sales and Marketing Functions Must Align for Business Growth
Remember when getting to a knocked door in a minute was a sufficient response time; when answering the phone before the third ring was once seen as a positive attribute to the caller; when a 60-second traffic light didn’t frustrate or anger even the most demanding among us; or a 10-second webpage load time was tolerated as reasonable? As with many standards of performance, the benchmark for “acceptable” has been moving ahead in tandem with the speed of technology. Once upon a time patience was seen as a virtue; today everything has to happen now!
Internet users have no patience for websites that they perceive are failing to meet the newest standard of timely performance. In a study by Akamai, about half of web users expect a site to load in 2 seconds or less. Approximately 40% of all internet users abandon a website that takes more than three seconds to load; 70% of those internet visitors who think your website speed is too slow won’t return to the website again and 44% of them will pass the bad performance information on to others who may use your site. Remember the importance of “word of mouth?” Well now it is the “Influencers” that may sink a poorly-performing website. With website speeds increasing 22 percent every year in the competitive digital world, it is imperative that a focused and ongoing effort be made to maintain website performance.
Improving the slow speed of a website, while daunting to those of us who are easily intimidated by technology terms and back-end functions, can be fairly easy to diagnose and correct with routine application of a few performance enhancing fundamentals.
Most website requirements were defined and established when the site was initially developed and designed. The website hosting plan selected when the site was first launched, while adequate at the time, may not meet the demands of current traffic. Review and update your hosting plan to ensure it meets current usage needs.
Caching, the storing of commonly used CSS, images, HTML documents, and media files, when enabled will result in faster access to data and will lead to a more rewarding experience of faster load times for repeat visitors. However, first-time visitors will not see the benefit of caching to their load time experience.
For the majority of websites, images make up more than half of a website’s pages. Clearly the saying, “a picture is worth a thousand words” is still relevant in the digital communications era. Broken URL source links and the choice of image file types can impact the performance of a website. The most common and versatile file type is JPG. This popular file type can be saved in a wide range of qualities between low and high and performs well with vibrant images of products. When presenting graphics with heavier textual elements or transparent backgrounds, PNG file types perform best. GIF files should be considered when displaying a brief visual animation or mini video clip. Regardless of the file type, editing the image to optimize its performance is important at the outset, and reducing the overall number of images will have a positive effect on response times. This is a place where “less is more” is good advice to be taken.
According to Yahoo, HTTP (Hypertext Transfer Protocol) requires 80 percent of a website’s load time. Combining CSS/JS Files into one larger file may help your load times in the long run. Reducing the size a large number of images and eliminating distracting images that don’t correspond to your written content will enhance overall performance. Users expect web pages to load fast, and they won’t stick around if they don’t.
A professional web developer and designer can offer more options to improve the speed and performance of an ailing website. To learn how Junction Creative Solutions’ (Junction) team can implement performance enhancements to your website, call 678-686-1125.
http://junction-creative.com/wp-content/uploads/2017/10/logo_header.png00Susanhttp://junction-creative.com/wp-content/uploads/2017/10/logo_header.pngSusan2018-12-06 20:52:542018-12-06 20:57:45Patience Was Once Seen as a Virtue; Today Everything Has to Happen Now!
“Humans have been playing games for thousands of years. Some argue that games predate culture,” said Brandon Marsala, creative director of content and strategy at Mindspace. “Knucklebone dice and painted stones were used by ancient peoples to hone skills, develop critical thinking, or just pass the time. Games are a part of us. Whether it’s competition with others or competition with ourselves, games are miniature versions of our lives: We strive to achieve — to overcome challenges.”
Marketers are learning how gamesmanship can have a positive impact on engaging and motivating customers who are continuously being bombarded with massive amounts of noise in a new digital climate. The effective application of gamification within an organization is not limited to the seller’s relationship with customers; it is finding success with employer and employee relationships as well. Whether internal or external, gamification techniques are benefiting organizations in their efforts to transform disengaged employees and reinvigorating distracted consumer audiences. “Gamification has become a go-to tactic for engaging consumers and employees alike in recent years. By applying elements of typical gaming activities such as continuation streaks, point systems and rewards to a business interface, users can feel like they’re having fun while interacting with your brand.”
Businesses looking to develop a gamification strategy need to first identify those areas within the organization that can benefit from increased sales, customer loyalty, employee retention and motivation. The overall strategy must be relevant and in line with the company’s culture and mission. Keeping the rules of the game simple, easily understood and winnable is important. “The programs need to be easy to play and winnable,” says John Kampas, CEO of Empist. “A lengthy process or extensive rules can be unappealing to participants. You must also clearly outline the details of the challenge and the reward before starting the game.” Focus the development on what works best for your organization, its mission and goals. Leverage existing assets that motivate and drive increased performance and add value to user experience.
Whether it’s a customer loyalty program, progressive purchase reward, performance incentives or personal recognition, gamification is here to stay. Business leaders are aware of the importance of retaining top talent and expanding the list of loyal consumers. The old saying “This is business, not a game” doesn’t quite ring true anymore.
To learn more on how Junction Creative Solutions can help you implement an effective gamification strategy, call us at 678-686-1125.
http://junction-creative.com/wp-content/uploads/2017/10/logo_header.png00markhttp://junction-creative.com/wp-content/uploads/2017/10/logo_header.pngmark2018-12-04 09:30:042018-12-06 20:53:14Playing Games to Reengage Employees and Invigorate Customers
When beginning the process of developing a content management system (CMS), businesses have a number of options to choose from based on the requirements of each individual type of business. While custom designed sites are available not all businesses require the complexities and capabilities of a custom designed CMS platform. Several open source website platforms are available but WordPress accounts for thirty percent of all websites and it has a 60% share of the overall CMS market.
An open source content management system, WordPress has captured the majority share of the market by offering a platform that is free to those who are savvy enough to navigate the technical aspects of setting up their own site. While there is a cost associated with selecting a custom theme, WordPress offers many standard themes at no charge. Adding special features may require technical and creative support from a professional developer and designer in order to enhance the elastic architecture and horizontal scalability or allow for more flexibility, traffic volume variations, multiple machines or an existing infrastructure or a cloud-based system.
WordPress makes it easy to keep the site’s software up to date, a critical benefit to keeping hackers and cyber criminals from invading your site. Software and plugins can be updated automatically. Structured to be simple for search engine crawlers to navigate, WordPress also is compatible with Google’s new criteria for mobile-friendly websites. Scaling for the workload is beneficial for all types of businesses with fluctuating needs, but critical for eCommerce websites that may have seasonal or continual spikes in demand.
WordPress has established a reputation for being a widely used platform, not only for small to mid-sized companies but for larger enterprise organizations as well. Search index plugins are becoming increasingly sophisticated with features like voice search, automatic index and custom taxonomy, making WordPress an attractive method of website development for companies of all sizes.
Junction Creative Solutions’ (Junction) developers and designers are adept in utilizing the WordPress platform for smaller digital projects as well as fully-executed, customizable platforms. “Junction has built hundreds of WordPress websites for small businesses and larger enterprise organizations. WordPress allows our team to provide our clients economical, smart, attractive and executable content management systems across a broad spectrum of industries,” say Julie Gareleck, founder and CEO.
For more on how Junction’s experienced team of developers and designers can assist you in building an effective web presence, call 678-686-1125.
http://junction-creative.com/wp-content/uploads/2017/10/logo_header.png00markhttp://junction-creative.com/wp-content/uploads/2017/10/logo_header.pngmark2018-11-29 09:30:112018-11-28 22:04:35WordPress, a Leader in the Open Source CMS Market
Now that you have a well designed and developed website, it is time to turn it on and ready your organization for a deluge of new business. If you are like most newcomers to the digital marketplace, you’re a little uncertain as to why the billions of online consumers in the vast cyber community are not beating a frantic path to your door.
The internet is not unlike a crowded public space where getting noticed by even a small targeted group of individuals is lost among the noise of the masses. The cyber world is a very, very crowded public space with vast numbers of solution providers looking for problems to solve. How is one to get the attention of even a miniscule number of the masses looking for a solution solver? Similar to the author striving to elevate their prose to the Best Sellers list by connecting with a reader audience, marketers must first get noticed, and being noticed often means gravitating your brand to the top of the most recognized digital search lists.
In order for a website to appear at a prominent position on a search engine, it must conform to the engine’s complex and proprietary algorithms. Understanding the SEO process can be convoluted and complex, requiring the expert services of an outside SEO provider. According to imFORZA, 93 percent of online experiences begin with a search. Therefore, omitting search engine optimization (SEO) from the marketing mix is simply not an option. So how do you choose an SEO professional?
According to CIO Magazine, “Today’s SEO needs to understand all of marketing at a deep level, the psychology of the human race, the specific culture to whom they’re marketing, the social media landscape, web analytics, web design and development, viral marketing, content, product, business models and more.” The process will begin by reaching out to a SEO provider who has significant interest and experience in your particular business, understands your unique selling position, can identify and locate your targeted customers and understands the goals of your website and its mission.
The successful candidate should not only have a demonstrated expertise in SEO, but should also be someone who can relate to your vision and have the ability to evoke confidence and work with you in meeting projected expectations. Be wary of those who over promise and over simplify. Successful SEO strategy takes time and constant tweaking. Optimizing the strategy and achieving and maintaining a position on the top of any list takes commitment of time and financial resources. Coordinating website design to better perform with an SEO strategy should be encouraged. Coordination between the web designer and the SEO provider will enhance your website’s performance over time.
The SEO process is a journey that requires adjustments and enhancements to its initial direction. It is often not a direct line but one that detours from a projected plot to capture the attention and participation of various market segments that ultimately make up your most productive market niche.
Junction Creative Solutions (Junction), an award-winning marketing agency, realizes the importance of SEO to digital marketing. “We have long standing relationships with leading SEO providers who understand the intricacies of search engine functions and the factors that go into forming a SEO strategy focused on delivering successful connections between our clients and their customers,” says Julie Gareleck, founder and Junction CEO. “We’re experienced in coordinating a client’s total marketing journey from the design and development stage of a website to the initiation of a SEO campaign strategy.”
To learn more on how Junction can help you select the perfect SEO partner, call 678.686.1125.
http://junction-creative.com/wp-content/uploads/2017/10/logo_header.png00markhttp://junction-creative.com/wp-content/uploads/2017/10/logo_header.pngmark2018-11-15 09:30:242018-11-15 15:57:15It’s Important to Select an Effective SEO Provider
Listen to the chatter from consumers as they peruse local shops and malls across America, and you can often hear passive disdain for how early retailers are gearing up selling efforts for the coming holiday season. Most lament “Christmas already” or “it gets earlier and earlier each passing year.” Marketers appear to be deaf to the sentiments or at best unconcerned. This year major big box marketers are moving up the holiday selling season even earlier, with many launching several weeks earlier than ever before. Traditionally, the day after Thanksgiving was reserved for a massive waving of the “start your engines” green flag, but in 2018 many well-known retailers are off the starting line early in hopes of getting a head start on the competition. In this race there doesn’t appear to be any penalty for jumping the gun.
A recent study indicated that 64 percent of marketers began running holiday advertising by Halloween. Most will dump the bulk of holiday advertising spend between Black Friday and Cyber Monday. Nearly 95 percent will commit a significant portion of total advertising budgets by the first week in November. “Retailers don’t focus much of their holiday ad spend on last-minute shoppers, which could be a missed opportunity as it’s a pivotal time to generate brand exposure,” Nanigans said. Consumer spending between Black Friday and the Monday after Thanksgiving will once again spike and is expected to reach $718 billion dollars, according to the National Retail Federation, a 4.8 percent increase over the same period last year. With almost half of shoppers starting their gift searching on Amazon this year, getting the brand out in front of the competition earlier is critical for major retailers wanting to increase their share of the feast.
The absence this year of a major toy retailer is changing the dynamics of shopping for those little ones around the house. “With Toys R Us out of business, all of the major retailers, including Best Buy, Amazon, Target and Walmart, are fighting for an increased share of the toy market,” said Philip Dengler of BestBlackFriday.com. “Each has already released holiday toy lists and toy books, and they will all be expanding their selection of toys this year.” Consumers will also find great deals on electronics at stores not typically known for being electronic sales leaders. “It is often possible to get better overall pricing on electronics at Kohl’s compared to Best Buy, Walmart and Amazon when taking into account the Kohl’s Cash,” Denger said.
Consumers are expected to turn out in greater numbers than ever before to eCommerce outlets for gift giving purchases. This year, finding an online retailer not offering free shipping will be like finding a drop of fresh water in a desert. It is estimated that online spending will jump $2 billion on Thanksgiving and another $2.5 billion on Cyber Monday. Consumers’ comfort with using mobile smart devices for shopping is boosting eCommerce holiday sales this year. Retailers like Best Buy, Walmart, Target and Amazon planned and initiated promotions earlier this year in an attempt to lure increased clicks.
Physical retail outlet shoppers will need to focus on a vast variety of store hours before heading out on a shopping adventure this year. Pounded by consumers in past for opening in the wee hours of the morning or on Thanksgiving Day, many brick and mortar retailers are closed this year on Thanksgiving Day or are delaying openings until later in the day. Consumers will, however, enjoy a longer holiday selling period, as the calendar has offered up an additional week in November.
Buckle-up shoppers, the race is on and it’s going into extra laps!
http://junction-creative.com/wp-content/uploads/2017/10/logo_header.png00Susanhttp://junction-creative.com/wp-content/uploads/2017/10/logo_header.pngSusan2018-11-08 09:30:072018-11-07 17:15:12The Holiday Shopping Race is On and It's Going Into Extra Laps!