hero

Brand and Marketing

Award Winning Strategic Agency Committed to Creating High Impact Solutions


Junction Creative Solutions (Junction), a hybrid between a traditional consulting firm and a creative agency, is often labeled as just a “creative shop” or a “marketing agency.”  Junction was founded on the premise that there is a fundamental juncture between strategy and the execution whether in operations, sales, marketing, technology.  Assisting clients in meeting growth […]

Did Trends Become Reality in 2017?


Just as the green leaves of summer begin to turn color and fall from the trees, predictors of the coming year’s trends offer their insights as to how the most successful, leading companies will achieve their sales objectives in the months ahead.  Last year, Forbes cited important trends in business for 2017.   As we quickly […]

Advice to Entrepreneurs: Spend Every Penny Like It’s Your Last


All new businesses share one common element regardless of the type or size of the endeavor; funding. Acquiring the necessary capital to get the shelves stocked, the doors open, and enough sales to get the cash flowing, remains the most difficult aspect of start-ups and the number one reason small businesses and startups fail. Most […]

Is It Getting Too Complicated with Four Generations Comingling at the Water Cooler?


In the most recent years, marketers and employers have been attempting a multitude of strategies to figure out who Millennials really are and what their expectations about life, job and product are. For those who are still struggling to understand Millennials, and the most effective means to connect with them, Generation Z has reached the […]

A Well-Developed Strategy Considers The Importance of Each Line of Achievement


At first contemplation it appears to be very simple in design and construction. A mark or stroke that is longer in proportion in its length than its width. Usually generated by hand or machine and applied to a surface it can be thin or wide. Used in a group of more than one it is […]

As Summer Heats Up, Airline Brands are Taking Heat from Customers


The spring buds had barely broken into leaf when United Airlines (UA) set into motion what is becoming a summer of brand destroying idiocies. The airline industry, not always praised for their customer centric approach to operations management, decided moving a few of their employees to another location was more important than several passengers who […]

Forming a Start-up & Compelling Exit Strategy at the Same Time


At first consideration it seems to be counter intuitive. Formulating a plan to exit a new start-up business before the start-up of the new business? For the true entrepreneur, the experience of a new start-up is exciting, exhilarating and even intoxicating. For most, it’s what they do, who they are and is much more a […]

The Importance of Understanding Your Customers


More than ever before, to be successful in launching or growing a business, success rests on the ability to understand consumer behavior, their needs, wants and beliefs. Customer behavior is changing almost daily as technology, advancing its influence over how consumers make their buying decisions. Fully understanding these shifts in consumer behaviors and beliefs will […]

Traditional Agencies and the Importance of Being Relevant


Change is inevitable and the one constant among a universe of constants that is destined to be changing perpetually. Business models once thought to be permanent, only needing occasional refinements, are learning that nothing is forever, and in today’s fast paced technological era, nothing is forever for very long. Legacy advertising agencies, historically a model […]

Vision Alone Didn’t Put Man on the Moon


It was a time of great promise and anticipated opportunity emerging from a sustained period of relative world peace and prosperity after the former decade of world division, war and unparalleled human atrocities. With the threat of another decade gravitating towards a return to the mistakes of the past it was a time for new […]