Here’s a List of Some of Our Favorite Things


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Raindrops on roses

And whiskers on kittens

Bright copper kettles and warm woolen mittens

Brown paper packages tied up with strings

These are a few of my favorite things…..

Who can forget these famous lyrics from the landmark musical play and movie, “The Sound of Music.” Hard to imagine that composers Oscar Hammerstein and Richard Rogers could have thought their tunes would make such a lasting impact on the lives of so many over such a long period of time. Its message was so simple:

When the dog bites

And the bee stings

When I’m feeling so sad

I simply remember my favorite things

And then I don’t feel so bad.

Regardless of station in life we all face challenges and disappointments. The times when all things seem to go amiss or when even the smallest of problems cause stress that often appear to be insurmountable. During the holiday season we need to look away from our daily problems and take a few moments of reflection to ponder some of the things in our lives that can keep us from feeling so bad.  Here are afew of the Junction Team’s Favorite Things:

Apple Watch –“For the obvious reason – technology is incredible,” says Julie. And for those who hail from the “Dick Tracy” generation, the Apple Watch is nothing less than science fiction personified. It makes life so much easier in so many small and incredibly large ways. While some lament it is just another technological intrusion on our busy lives, it more often than not alleviates so many of the little nuisances experienced daily in our lives. Besides, it’s just so cool!

Rosie’s Collection – The dream of a Pennsylvania entrepreneur, Rosie’s mission is “to transform women’s lives by making them feel comfortable with themselves, through their outward appearance, so that it might permeate inward, to build their self-esteem, so they might reach their highest dreams and potential.” Who’s Rosie? Rosie is the childhood teddy bear of its owner. The bright red corduroy teddy bear has been with her through good times and bad since 9th grade. Although the rose on her headband is a little tattered and a leg has been reattached multiple times, she still remains strong and dependable. She puts a smile on everyone’s face, comforts those in need and reminds you of your childhood whimsical carefree days. How can she not be one of your favorite things?

Inglot Cosmetics – Makeup enthusiasts can find this 30 year experienced brand in over 800 locations around the world. Combining scientific technology with an array of vibrantly colored products, Inglot is brightening the lives of millions of consumers across the world when they feel so sad.  And with J. Lo behind the brand, it can add a sparkle to your eye!

Door Dash – Don’t feel like cooking after a busy day at work? What could appease those feelings of exhaustion better than eating out in the comfort and sanctuary of your own home? You can order a meal or snack from whomever and whenever without the hassle of leaving your home or office. Schnitzel with noodles anyone?

Starbucks App – Let’s be real! Who really enjoys waiting in line, for anything?  Starbucks has it figured out. Order your favorite items, pay ahead, and skip the line! You’ll get your favorite drink plus experience the envy of those around you waiting in line. A comfort when you’ve just been bit by a bad day.

MIG Soap – They have an incredible and unique line of skin care products made of natural ingredients, including local raw honey and beeswax. It’s perfect response for when the bee has stung. 

HondaAutomobiles – For those who appreciate safety and reliability in their vehicle, Honda has fanatic loyalty from millions of repeat owners. Lifelong in their love of all vehicle sizes, from the Civic to the Pilot and Accord, Honda has a place at the top of their owners’ list of favorite things.  Let’s not forget the resale value!

Target – Susan says, “This one is on my list because I’m there probably 3 times a week. From getting 5% off everything with my Target card, to buying online and picking up in-store, to having Starbucks in-store, to using Target’s “Cartwheel” to get additional savings. I just can’t get enough of Target!”

AMC’s Subscription Program – For movie buffs like Ashley, $20 a month to view 3 movies a week at any AMC theater will top the list of favorite things. “I get free upgrades on popcorns and drinks and I can also get my popcorn and drinks delivered to my seat. How great is that?”

Amazon Kindle – “I love this because of how small it is. Carrying around a book can get annoying sometimes. This fits right into my purse and is so easy to carry around without having to worry about bending any of the pages.”

Keurig – Something you can use every morning, Keurig lets you get a jump start on a soon to be challenging day. It’s great because it is not just for coffee anymore. From teas to hot chocolate, one cup or several in just minutes. Beats the old bright copper kettles anytime!

The exchange of gifts is a tradition across our culture that offers great meaning for each of us. Whether the gift is big or small, we love to see the joy on the faces of our family, friends, and coworkers when we hand them something thoughtful, useful, or just plain fun. Time to get shopping!

Happy Holidays from all of us at JunctionCreative Solutions.

Influencer Marketing Trending Up for 2019

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According to Am Golhar, founder of Abstract PR, there are an estimated 1.5 million influencers in the digital communication world, and approximately 71% of Generation Z’s digital users have a close relationship with at least one influencer. With Instagram leading the influencer journey, many marketers are lamenting the importance of increasing marketing spend on influencing customers via social media platforms.

Launched in 2010, Instagram continues to grow at a remarkable pace. Just a little moret han 7 years of age, the visual social media platform has surpassed 800 million monthly users and is not only attracting individual social conversations but is proving its worthiness to marketers looking to grow brand awareness and showcase products. With 51 percent of users indicating that they visit the site daily and 70 percent using the platform to search brands, influencer marketing is proving itself as an authentic method to connect with potential customers. Influencer marketing content is delivering an 11 times higher return on investment (ROI) than traditional forms of digital marketing.

Generation Z consumers are proving to be much more active and reactive to social media outlets like YouTube and Instagram than former generations. Businesses need to establish an effective and targeted strategy to engage with this new generation of consumers in order to grab their share of the next big consumer market. In the coming year, influencers will continue to increase their impact on marketing efforts for businesses of all sizes. Participants will continue to focus efforts on specific geographical market segments with targeted and quality content.

The trend in 2019 will require an even greater command for authenticity and transparency as the initial exuberance of the new shiny marketing tool meets with the greater reality across all marketing channels.  Consumers say they trust social networks to guide them to purchase decisions, but some of that trust is being worn away by paid influencers who fail to make important financial disclosures that exist between their content and the brands they are reviewing. 52% are expressing distaste for repetitive advertising offers that are being pitched this holiday season by influencers.  With nearly 54% of consumers indicating “reliability” concerns about some current influencer content, User Generated Content (UGC) is set to receive more attention from marketers in the year ahead. Joe Rohrlich, from Bazaarvoice says, “Today’s consumers are looking to corroborate what they see or hear in one place with the information they find elsewhere.”

Social media influencer marketing is a natural technological segue from the long tested and tried method of “word of mouth” advertising. The former one to one approach to connecting with an expanding audience is being amplified by the internet’s “one to many” social media environment. In a global survey of consumers, Nielsen found that ”83% of consumers trust the recommendations of friends and family over other forms of advertising.”  In 2019 successful brands will find a way to utilize this expansive amount of customer content.

To learn how Junction Creative Solutions (Junction) can help refine and improve your influencer marketing strategy, call 678-686-1125 today.

Sales and Marketing Functions Must Align for Business Growth

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Ask any veteran in business and you’ll hear stories about the ongoing warbetween the marketing function and the sales department. Many relationshipsbetween sales and marketing departments often resemble an efficient andeffective circular firing squad. Marketing blames sales for not executing onits plan and sales complains that marketing has failed to listen to the salesteam or customer and therefore put forth a failed plan.

It seems so simple. The functions performed by a company’smarketing department should be coordinated and aligned with the revenue goalsand objectives of the company’s sales department. After all, the ultimate goalof each department is to cultivate combined efforts into sales, right? Well,often the seemingly most obvious pronouncement escapes reality. Studies have revealed that organizations with strong sales and marketing alignmentachieve a 20% annual growth rate as opposed to a 4% decline in revenue for thosecompanies who do not. The most telling Forrester research statistic indicatesthat only 8% of companies have a strong coordinated relationship between theirmarketing department and sales professionals.

The apparent disconnect appears to be founded in theinherently different approaches of each department’s functions. Marketing campaigns tend to bemore focused on promoting brand recognition, generating a high quantity of salesleads and tend to be measured by marketing metrics that are longer term.  Sales organizations are driven by creatingquality versus quantity of personal relationships with potential customers inan effort to solve consumer problems. Sales efforts are faster paced andmeasured by shorter term metrics. This difference in approach has resulted inmany companies structuring their marketing and sales departments separate fromone another. Such structures are proving detrimental in an era where digitalcommunications are disrupting traditional relationship building efforts betweensales and consumers.

As customers increasingly connect with service providers through websites, emails, texts, social media posts,print and TV ads, the dynamics of the traditional revenue generating processare changing. When the customer initiates a buying decision it is often throughpurchasing portals, internet chat reps, and call centers as much as through salespeople.It is predicted that by 2020,B2B buyers won’t contact sellers until 80% of the purchasing decision isalready made. In this environment where consumers are influenced in advancethrough information displayed on LinkedIn, Facebook and other social mediaoutlets, is cold calling really cold? The time for a change in traditionalorganizational structures is at hand.

The process of aligning marketing and sales efforts begins with integrating the organization’s datacollection and management systems. Data should be evaluated to identify themost promising leads in order to enhance and directly influence sales revenueby focusing on the prospective customer’s needs. Sales efforts should moreclosely align with marketing campaigns, coordinating messages that promotecustomer understanding and that deliver on the brand’s promise. Where a strong,effective facilitator between the two departments is absent, combining salesand marketing functions is required to achieve the overall objective of increasing productivity, saving money and increasing revenue. Whensales and marketing functions focus on coordinating their efforts, a company will realize 36% higher customer retention and a 38% increase in sales success.

To learn more about how Junction Creative Solutions can help you bridge the gap between sales and marketing teams,call 678-686-1125.

Playing Games to Reengage Employees and Invigorate Customers

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“Humans have been playing games for thousands of years. Some argue that games predate culture,” said Brandon Marsala, creative director of content and strategy at Mindspace. “Knucklebone dice and painted stones were used by ancient peoples to hone skills, develop critical thinking, or just pass the time. Games are a part of us. Whether it’s competition with others or competition with ourselves, games are miniature versions of our lives: We strive to achieve — to overcome challenges.”

Marketers are learning how gamesmanship can have a positive impact on engaging and motivating customers who are continuously being bombarded with massive amounts of noise in a new digital climate. The effective application of gamification within an organization is not limited to the seller’s relationship with customers; it is finding success with employer and employee relationships as well. Whether internal or external, gamification techniques are benefiting organizations in their efforts to transform disengaged employees and reinvigorating distracted consumer audiences. “Gamification has become a go-to tactic for engaging consumers and employees alike in recent years. By applying elements of typical gaming activities such as continuation streaks, point systems and rewards to a business interface, users can feel like they’re having fun while interacting with your brand.”

Businesses looking to develop a gamification strategy need to first identify those areas within the organization that can benefit from increased sales, customer loyalty, employee retention and motivation. The overall strategy must be relevant and in line with the company’s culture and mission. Keeping the rules of the game simple, easily understood and winnable is important. “The programs need to be easy to play and winnable,” says John Kampas, CEO of Empist. “A lengthy process or extensive rules can be unappealing to participants. You must also clearly outline the details of the challenge and the reward before starting the game.” Focus the development on what works best for your organization, its mission and goals. Leverage existing assets that motivate and drive increased performance and add value to user experience.

Whether it’s a customer loyalty program, progressive purchase reward, performance incentives or personal recognition, gamification is here to stay. Business leaders are aware of the importance of retaining top talent and expanding the list of loyal consumers. The old saying “This is business, not a game” doesn’t quite ring true anymore.

To learn more on how Junction Creative Solutions can help you implement an effective gamification strategy, call us at 678-686-1125.

WordPress, a Leader in the Open Source CMS Market

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When beginning the process of developing a content management system (CMS), businesses have a number of options to choose from based on the requirements of each individual type of business. While custom designed sites are available not all businesses require the complexities and capabilities of a custom designed CMS platform. Several open source website platforms are available but WordPress accounts for thirty percent of all websites and it has a 60% share of the overall CMS market.

An open source content management system, WordPress has captured the majority share of the market by offering a platform that is free to those who are savvy enough to navigate the technical aspects of setting up their own site. While there is a cost associated with selecting a custom theme, WordPress offers many standard themes at no charge. Adding special features may require technical and creative support from a professional developer and designer in order to enhance the elastic architecture and horizontal scalability or allow for more flexibility, traffic volume variations, multiple machines or an existing infrastructure or a cloud-based system.

WordPress makes it easy to keep the site’s software up to date, a critical benefit to keeping hackers and cyber criminals from invading your site. Software and plugins can be updated automatically. Structured to be simple for search engine crawlers to navigate, WordPress also is compatible with Google’s new criteria for mobile-friendly websites. Scaling for the workload is beneficial for all types of businesses with fluctuating needs, but critical for eCommerce websites that may have seasonal or continual spikes in demand.

WordPress has established a reputation for being a widely used platform, not only for small to mid-sized companies but for larger enterprise organizations as well. Search index plugins are becoming increasingly sophisticated with features like voice search, automatic index and custom taxonomy, making WordPress an attractive method of website development for companies of all sizes.

Junction Creative Solutions’ (Junction) developers and designers are adept in utilizing the WordPress platform for smaller digital projects as well as fully-executed, customizable platforms. “Junction has built hundreds of WordPress websites for small businesses and larger enterprise organizations. WordPress allows our team to provide our clients economical, smart, attractive and executable content management systems across a broad spectrum of industries,” say Julie Gareleck, founder and CEO.

For more on how Junction’s experienced team of developers and designers can assist you in building an effective web presence, call 678-686-1125.

It’s Important to Select an Effective SEO Provider

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Now that you have a well designed and developed website, it is time to turn it on and ready your organization for a deluge of new business. If you are like most newcomers to the digital marketplace, you’re a little uncertain as to why the billions of online consumers in the vast cyber community are not beating a frantic path to your door.
The internet is not unlike a crowded public space where getting noticed by even a small targeted group of individuals is lost among the noise of the masses. The cyber world is a very, very crowded public space with vast numbers of solution providers looking for problems to solve. How is one to get the attention of even a miniscule number of the masses looking for a solution solver? Similar to the author striving to elevate their prose to the Best Sellers list by connecting with a reader audience, marketers must first get noticed, and being noticed often means gravitating your brand to the top of the most recognized digital search lists.

In order for a website to appear at a prominent position on a search engine, it must conform to the engine’s complex and proprietary algorithms. Understanding the SEO process can be convoluted and complex, requiring the expert services of an outside SEO provider. According to imFORZA, 93 percent of online experiences begin with a search. Therefore, omitting search engine optimization (SEO) from the marketing mix is simply not an option. So how do you choose an SEO professional?

According to CIO Magazine, “Today’s SEO needs to understand all of marketing at a deep level, the psychology of the human race, the specific culture to whom they’re marketing, the social media landscape, web analytics, web design and development, viral marketing, content, product, business models and more.” The process will begin by reaching out to a SEO provider who has significant interest and experience in your particular business, understands your unique selling position, can identify and locate your targeted customers and understands the goals of your website and its mission.

The successful candidate should not only have a demonstrated expertise in SEO, but should also be someone who can relate to your vision and have the ability to evoke confidence and work with you in meeting projected expectations. Be wary of those who over promise and over simplify. Successful SEO strategy takes time and constant tweaking. Optimizing the strategy and achieving and maintaining a position on the top of any list takes commitment of time and financial resources. Coordinating website design to better perform with an SEO strategy should be encouraged. Coordination between the web designer and the SEO provider will enhance your website’s performance over time.

The SEO process is a journey that requires adjustments and enhancements to its initial direction. It is often not a direct line but one that detours from a projected plot to capture the attention and participation of various market segments that ultimately make up your most productive market niche.

Junction Creative Solutions (Junction), an award-winning marketing agency, realizes the importance of SEO to digital marketing. “We have long standing relationships with leading SEO providers who understand the intricacies of search engine functions and the factors that go into forming a SEO strategy focused on delivering successful connections between our clients and their customers,” says Julie Gareleck, founder and Junction CEO. “We’re experienced in coordinating a client’s total marketing journey from the design and development stage of a website to the initiation of a SEO campaign strategy.”

To learn more on how Junction can help you select the perfect SEO partner, call 678.686.1125.

The Holiday Shopping Race is On and It’s Going Into Extra Laps!

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Listen to the chatter from consumers as they peruse local shops and malls across America, and you can often hear passive disdain for how early retailers are gearing up selling efforts for the coming holiday season. Most lament “Christmas already” or “it gets earlier and earlier each passing year.” Marketers appear to be deaf to the sentiments or at best unconcerned. This year major big box marketers are moving up the holiday selling season even earlier, with many launching several weeks earlier than ever before. Traditionally, the day after Thanksgiving was reserved for a massive waving of the “start your engines” green flag, but in 2018 many well-known retailers are off the starting line early in hopes of getting a head start on the competition. In this race there doesn’t appear to be any penalty for jumping the gun.

A recent study indicated that 64 percent of marketers began running holiday advertising by Halloween. Most will dump the bulk of holiday advertising spend between Black Friday and Cyber Monday. Nearly 95 percent will commit a significant portion of total advertising budgets by the first week in November. “Retailers don’t focus much of their holiday ad spend on last-minute shoppers, which could be a missed opportunity as it’s a pivotal time to generate brand exposure,” Nanigans said. Consumer spending  between Black Friday and the Monday after Thanksgiving will once again spike and is expected to reach $718 billion dollars, according to the National Retail Federation, a 4.8 percent increase over the same period last year. With almost half of shoppers starting their gift searching on Amazon this year, getting the brand out in front of the competition earlier is critical for major retailers wanting to increase their share of the feast.

The absence this year of a major toy retailer is changing the dynamics of shopping for those little ones around the house. “With Toys R Us out of business, all of the major retailers, including Best Buy, Amazon, Target and Walmart, are fighting for an increased share of the toy market,” said Philip Dengler of BestBlackFriday.com. “Each has already released holiday toy lists and toy books, and they will all be expanding their selection of toys this year.” Consumers will also find great deals on electronics at stores not typically known for being electronic sales leaders. “It is often possible to get better overall pricing on electronics at Kohl’s compared to Best Buy, Walmart and Amazon when taking into account the Kohl’s Cash,” Denger said.

Consumers are expected to turn out in greater numbers than ever before to eCommerce outlets for gift giving purchases. This year, finding an online retailer not offering free shipping will be like finding a drop of fresh water in a desert. It is estimated that online spending will jump $2 billion on Thanksgiving and another $2.5 billion on Cyber Monday. Consumers’ comfort with using mobile smart devices for shopping is boosting eCommerce holiday sales this year. Retailers like Best Buy, Walmart, Target and Amazon planned and initiated promotions earlier this year in an attempt to lure increased clicks.

Physical retail outlet shoppers will need to focus on a vast variety of store hours before heading out on a shopping adventure this year. Pounded by consumers in past for opening in the wee hours of the morning or on Thanksgiving Day, many brick and mortar retailers are closed this year on Thanksgiving Day or are delaying openings until later in the day. Consumers will, however, enjoy a longer holiday selling period, as the calendar has offered up an additional week in November.

Buckle-up shoppers, the race is on and it’s going into extra laps!

“What is old is new again” May Be the Most Surprising Trend in Marketing in 2019

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Believe it or not, we have once again come full circle on another year. Marketing prognosticators are polishing their crystal balls of future things to come and declaring how technology will revolutionize our channels of communication with consumers in 2019.  Last year’s predicted trends are being measured against reality, and the process is becoming akin to scoring a competitive game of sport.

As with so many games in life the results of our collective efforts to predict the future of marketing tactics and activities are never completely aligned with perfection. Shifting consumer expectations and the response to accepting new communication technologies make the playing field difficult to read and an unsuited environment for calling a perfect game. All we can really do is take stock of what is working, evaluate why some predictions failed, make necessary adjustments to the strategy for 2019 and move forward. The most successful predictions of marketing in 2018 appeared to be offered by those who envisioned a broader and less specific set of outcomes.

“While some industries have embraced the paradigm shift in how they reach, engage, and mobilize new customers, I predict that we will see even more attention and focus being placed on getting the marketing mix correct,” predicted Julie Gareleck, CEO & Managing Partner, Junction Creative Solutions. The year’s performance appears to have been another example that absolutes and inevitabilities rarely pan out. So what appears likely to work best in 2019?

Video Marketing’s performance will continue to align with the previously predicted game plan. A Cisco forecast indicates that video will make up 85% of Internet traffic by 2020. While posts with digital images and content continue to capture a significant audience, video is generating 135% more organic reach for marketers. Once seen as an opportunity for only the most well-healed, larger players, video is becoming more economical for those smaller marketers who can benefit from projecting an emotional and appealing story. According to The Wall Street Journal, “the usage of online video has increased by 10 times between 2011 and 2016. Over the next two years, the trend has only intensified and is unlikely to slow down.”

Automating the marketing process to work more efficiently and smarter will continue to pay dividends of better understanding customers.  Scott Brinker, Founder of Chief MarTec, said, “As much amazing marketing software as there is today, there is still an opportunity for new ideas. Marketing should be — and can be — better.”  Automation will be seen as another set of marketing tools that enhances the acquisition of new customers.

Smart marketers will continue to develop an expanded inbound approach to connecting with their market segments. Content marketing, automation, social media and multichannel marketing can be coordinated to create a brand reputation that is authentic and valuable to customers. Consumers are more often placing trust in those they know. Quality, reputable content will prevail over stock ads in the coming year. If one were to bet on an absolute, a continuing utilization of inbound marketing tactics is a wise wager for 2019.

Once predicted to be rendered obsolete; direct mail, print advertising and brick and mortar sellers are showing some unexpected resilience in the digital age. Not unlike wax LP’s return to popularity among a niche market of music lovers in a world of digital recordings, old school marketing tactics are finding success with consumers who are tired of the incessant barrage of digital media noise and those who long to revisit a traditional physical shopping experience. Players on the field of brick and mortar will need to focus on creating entertaining events and an enticing experience for their target markets.

Who would have thought it: consumers like getting mail, even if it was once thought to be junk? Print advertising is not dead. While a small and much diminished portion of overall marketing spend, print is finding its rightful place in the digital world. In the field of marketing where a fast, bang, digital technology appears to arise every minute, the most surprising trend in marketing for 2019 may just be “what is old is new again.”

Prepare Your eCommerce Website for a Happy Holiday Selling Season

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Would a winning team come to the plate in the World Series expecting to win without their best equipment? The answer from most sports enthusiasts and players alike would be, “certainly not!” But retailers and sellers across the industry spectrum may be coming to the plate in the biggest game of the year woefully unprepared for a big win. The holiday season is marketers’ most important opportunity to win big or go home, yet many players are failing to adequately coordinate ecommerce outlets for victory.

This year, online sales have risen by 46% and with more than 60 percent of retailers showing inventory on their website, it is critical to be ready for all the increased holiday shopping ahead. For a website to be most effective it must be aesthetically relevant, be at the peak of its performance and timely in its content. The worst time to realize that your marketing hardware isn’t loaded properly is when you have competition within your sight. Now is the time to focus on improving the performance of your website’s existing functionality.

First and foremost, your website must be prepared to handle and respond to the increased amount of traffic that is experienced around the holiday season. With their busy schedules consumers are impatient with websites that are slow to function and deliver accurately on their commands. Studies have revealed that websites that fail to load in just three seconds produce increased bounce rates. It is time to test your server’s ability to respond to your customers’ expectations and take measures to improve the site’s performance.

Decorating brick and mortar stores for the busiest selling season is a holiday tradition. Retailers spend millions of dollars each year in an attempt to set a festive mood in hopes of encouraging shoppers to spend with them. A website should be no different. Decorating your site with the sounds and sights of the season will generate consumer interest and appeal. Offer something dynamic and unique with your content and modify it often to accommodate special events and promote shopping incentives. Utilize plug-ins that automate the processes of timely scheduling and initiating content modification. Focus on intently delivering on your promises. A gift received the day after Christmas is a memory rarely forgotten.

“In today’s world, if you’re not on mobile, you don’t exist.” More consumers look to mobile devices to research products and services before making a purchasing decision.  By 2021, it has been estimated that consumers will spend $152 billion directly on mobile phones, and over the next few years mobile phones will influence $1.4 trillion in offline sales. A strategy to align your online presence across all mobile devices is critical.

Secure your website! Loyal customers may forgive an occasional mistake or inconvenience caused by unforeseen and uncontrollable calamity, but mess up a financial transaction or mishandle consumer data and you may be forever unforgiven. The holiday selling season brings out the best in many people, but it also brings out bad actors in greater numbers who are willing to victimize your customers and your business to advance their personal gain. Ensure that all your software, plug-ins, connections and passwords are up to date, and invest in the latest versions of anti-malware as a first line of defense.

Prepare your eCommerce platform now for a happy holiday selling season!

Adaptive Risk Advisors Reveals New Online Presence

When Adaptive Risk Advisors (ARA) was formed earlier this year, co-founder Miles Parker’s goal was to create a full service company focused on providing customized insurance solutions for high net worth business owners and individuals. Specializing in Commercial Property and Casualty, Workers’ Compensation, Fleet Vehicle, Liquor Liability, Cyber, and Luxury Home and Auto insurance coverage, ARA is a full service, independent agency focused on serving clients who desire a value-added relationship, competitive insurance rates and the best policies for unsurpassed price, coverage, and service. Based in Raleigh, North Carolina, Adaptive Risk Advisors is strategically located to provide services to Wake, Durham, Chatham, and surrounding counties.

“We believe personal contact and service will become the cornerstone of our success,” says Parker. “Our focus is on establishing client relationships rather than on client transactions. ARA’s success will be measured by our clients choosing us because of their belief in our ability to meet or exceed their expectations of price, service, and expertise.”

Junction Creative Solutions (Junction), an award-winning hybrid agency, was selected to design and develop an online experience to support the growing business.

“At Junction we share the belief that forming mutually beneficial relationships with clients is essential to business success and that honesty and trust are foundational to a company’s continued growth,” says Julie Gareleck, Junction’s Founder and CEO. “We appreciate the opportunity to be selected to work with Adaptive Risk Advisors on the launch of their website. We look forward to following their success!”

Adaptive Risk Advisors is ready to provide customized and affordable insurance solutions. Their knowledgeable, friendly staff can empathize with clients and their needs and create policies that meet or exceed their expectations. Call 984-212-8000 or visit https://adaptiveriskadvisors.com/ to learn more about Adaptive Risk Advisors.