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Advertising

The Importance of Understanding Your Customers


More than ever before, to be successful in launching or growing a business, success rests on the ability to understand consumer behavior, their needs, wants and beliefs. Customer behavior is changing almost daily as technology, advancing its influence over how consumers make their buying decisions. Fully understanding these shifts in consumer behaviors and beliefs will […]

Traditional Agencies and the Importance of Being Relevant


Change is inevitable and the one constant among a universe of constants that is destined to be changing perpetually. Business models once thought to be permanent, only needing occasional refinements, are learning that nothing is forever, and in today’s fast paced technological era, nothing is forever for very long. Legacy advertising agencies, historically a model […]

Vision Alone Didn’t Put Man on the Moon


It was a time of great promise and anticipated opportunity emerging from a sustained period of relative world peace and prosperity after the former decade of world division, war and unparalleled human atrocities. With the threat of another decade gravitating towards a return to the mistakes of the past it was a time for new […]

Managing Sustainable Growth in an Evolving SaaS Marketplace


Software as a service (SaaS), the distribution of software over the internet to users, is becoming the fastest growing software distribution model. As business consumers adopt cloud-based software to manage key business functions, the market for Sass services continues to grow at a meteoric pace. Along with its Cloud cousins, infrastructure as a service (IaaS) […]

Fake News, Believe it or Not, Is Not New


When Facebook initiated new features last year designed to make it easier for its users to keep up with the news and social media marketers a chance to promote content directly to Facebook, Mark Zuckerberg and his crew failed to foresee the oncoming calamity of such an opportunity. Perhaps it was unpredictable that so many […]

Helping Architects Accept Change and Embrace the Modern Marketing Era


For most purveyors of goods and services, the act of marketing can be traced back in history to the very beginning of commerce when conveying the benefits of ones products and services over a competitor’s was a practice of simple communication, using the very rudimentary of marketing tools and collateral. But practicing the science of […]

Gettysburg Cancer Center Impacts Cancer Patients by Providing Comprehensive Care


Comprehensive Cancer Center A Leader in Oncology Care Across the Region Since 1989 Technology and connectivity continues to disrupt how we access information. Once limited to a one-or two line posting in the local telephone Yellow Pages (remember those?) medical practitioners of all disciplines felt little incentive to promote their services any way other than […]

Interesting and Challenging Times Ahead for Marketers


At the coming of the end of each calendar year there comes a practice that appears to be an unavoidable part of our culture. It is understandable that at the end of something there certainly must be a beginning of something else, a sort of evolutionary ideology that mandates a certain continuity of things both […]

Understanding How To Use Business Purpose to Increase Value


Much has been written and said about the importance of remaining true to who you are and being consistent in acting synchronously with your core values. Consistency, whether applied to personal behavior or your business can be the most challenging of the fundamentals of behavior or business management. In the face of pressure to grow […]

Aligning Sales and Marketing to Produce Business Growth


Ask any veteran in business and you’ll hear stories about the ongoing war between the marketing function and the sales department. Many relationships between the sales and the marketing departments often resemble an efficient and effective circular firing squad. As sales slump marketing blames sales for not executing on its plan and sales complains that […]