Hobart Mayfield Launches Ecommerce Store

Any fan of high school, college or professional football is well-aware of the concern many players, coaches and owners have about the rate of head and brain injuries suffered by players across all levels of the sport. Head injuries and concussions caused by contact sports are a growing epidemic, particularly among young athletes. If left unprotected, concussions can result in long-term brain damage and may even be fatal. The Center for Disease Control (CDC) reports that concussions have doubled in the last 10 years and The American Academy of Pediatrics has revealed a two-fold increase of emergency room visits for concussions in kid’s ages 8 to 13 years old. Concussions have also risen 200 percent among teens ages 14 to 19 in the last decade.

As school athletic programs and league rules committees scramble for ways to mitigate these injuries, one innovative early stage company, Hobart Mayfield, is applying science to finding a better way for players to avoid serious head injuries. Their innovative solution is S. A. F. E. Clip, an energy absorbing connector located at connection points where the facemask attaches to the helmet. By absorbing forces of a direct impact on the face mask, S.A.F.E. Clip demonstrated a reduction in force of 24% and 28% for translational acceleration and rotational acceleration, respectively compared to the standard face mask clips.

Justin Summerville, the President and CEO of Hobart Mayfield, is an entrepreneur who follows Thomas Edison’s mantra, “there is a better way, find it.” And he and his team found a better way. They are partnering with schools to customize and fit student helmets with the impact absorbing clips. Justin says, “Because we believe that every athlete deserves the opportunity to succeed and be protected from unnecessary head injuries, we have spearheaded a program that will help provide our product to athletes all around the country.”

Junction Creative Solutions (Junction) recently partnered with Hobart Mayfield to design and develop a new website to showcase the S.A.F.E. Clip and its many benefits to athletes of all ages.

“We appreciate the opportunity to work with the folks at Hobart Mayfield,” comments Julie Gareleck, CEO, of Junction. “We are passionate about working with start-up companies who believe not just in the power of the technology, in this case the S. A.F.E. Clip, but also in their ability to generate a positive impact for players of all ages. We look forward to watching this company impact this industry in a big way!”

For more information on Hobary Mayfield, visit www.hobartmayfield.com.

The Other Bill Maher: Travel Enthusiast & Entrepreneur

You won’t find William (Bill) Maher, founder and CEO of Intelaplay tucked away in an office building. Instead, he can be seen taking to the skies in his Cessna 127Sp or sailing the blue waters off of Florida’s Gulf Coast. Bill is three times a successful entrepreneur with a passion for travel that he developed as his previous ventures lead him to exciting new places. The world is Maher’s office, and he has segued his zest for exploring the globe into his latest business venture.

Maher’s latest pursuit was born in a watershed moment. Browsing the internet with the goal of discovering and booking a great rental for a Hawaiian vacation, he became frustrated by the complexity of the process and the brevity of the information available.  His annoyance led him to an idea – that travel websites, especially for the rental community, could be drastically improved with an enhanced user experience and richer, more localized content. He believed he could engineer a better solution; one that would take the hassle out of searching a dozen or more websites in order to plan a vacation.

And so Bill Maher, whose name is often mistaken for the synonymous comedian and TV host (he once landed on a tarmac full of eager fans, only to disappoint them when he exited his plane), decided to build a better travel and rental resource from the ground up. He partnered with Junction Creative Solutions. Fast forward 9 months, and Intelaplay.com has launched its intuitive, immersive online experience, featuring Bill’s hometown of St. Petersburg and the surrounding Tampa Bay area as its first featured destination.

The launch has been promoted with a unique corresponding experiential marketing campaign- A New Way to Stay and Play – true to the core principle of the site that the process of choosing “places to stay” and “places to play” should be simplified, localized, and headache-free. The concept is scalable to locations in any part of the world, and the challenge for Bill is now to take the site to a global level. He is committed to making Intelaplay the leading resource for travelers around the world.

Bill’s work on Intelaplay.com is terrific example of the spirit of entrepreneurship at work. He saw a real need in the marketplace through his own personal experience, and leveraged his passion and know-how to effectively fill the gap. Wherever he is found, whether on a Caribbean beach or in the mountains of Southeast Asia, he is bound to be thinking of his next big idea.

Entrepreneur Readiness?

Businesses start somewhere – more often driven by an entrepreneurial passion.  The transition from employee to entrepreneur is not for the faint of heart.  Statistically, many entrepreneurs fail.  According to the Bureau of Labor Statistics, in 2010 more than 96,000 companies closed its doors after an even more devastating loss of 400,000 companies in 2009.

Don’t let the numbers deter you from launching a new business venture, but rather assess your entrepreneurial readiness:

Insight: Have you thought your idea through?  Have you identified the value for what you propose for your customers? Have you researched your idea?

Ability: Analyze your personal and professional abilities.  How will your skills enable you to execute on your idea?

Risk: Are you making a calculated risk or a foolish one? Is the risk more than you can afford to take?

Endurance: Are you prepared physically and mentally to launch a new business?

True entrepreneurs will attest to the fact that if being in business for yourself was easy, everyone would do it.

Announcing Junction’s 2011 Entrepreneurial Series

Happy New Year from Junction Creative Solutions!

In 2011, Junction will offer an entrepreneurial blog series focused for entrepreneurs looking to start a new business.  Each month, Junction will discuss topics that span the start-up process from ideation to launch.   Throughout the series, we will highlight entrepreneurs who are moving through the process and the unique challenges they face.

Junction looks forward to sharing knowledge with the entrepreneurial community and the opportunity to learn from each other!