Congratulations to Jason Tye and his team at Doublejump Interactive for the launch of their new site. www.doublejumpinteractive.com
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As a new decade befalls us, we are reminded of the importance of value innovation. It is the way to become more efficient, compete more aggressively, deliver better results to create more sustainable growth are abuzz.
If we define innovation as new ideas; thinking outside traditional boundaries; new products or services, how is it that one creates this thing called “value innovation?”
Here are two important ingredients:
Ensure stakeholder readiness. If your stakeholders are not committed to investing and exploring new ideas, products/services, etc., failure is certain.
Employ a well-defined process to bring the innovation to fruition. If you don’t have a clear plan to execute on, failure is certain.
How does your company value innovation?
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In 2009, one of our clients spent a sizable portion of his budget on an agency who boasted their strategic services. The strategy document, all though well-formatted, complete with fancy charts, were devoid of a sustantive strategy. The 8-page deliverable read like a book report. Unfortunately, the end result for our client was a fiscal waste. Fortunately, our team was able to step in to provide the measurable strategy he was looking for.
Strategy by defintion is a long-range plan, method, or roadmap for obtaining specific objectives or goals that insure success. Strategy is not market research.
Consider this when vetting your strategic partner.
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