Nike is certainly making waves with a bold, new commercial where Tiger Woods stares blankly into the camera as the voice of late Earl Woods questions the golfer. Whether you think this ad is genius or just plain odd, the impact of this commercial is certainly producing results. Kudos Nike!
http://junction-creative.com/wp-content/uploads/2017/10/logo_header.png00junctioncreativehttp://junction-creative.com/wp-content/uploads/2017/10/logo_header.pngjunctioncreative2010-04-09 08:00:192018-05-16 22:31:08The Impact of a Brand: Nike
As the marketing world evolves, it’s often the case that creative motivations take precedence over what customers actually want and expect. Listen to your customer. Accept that it’s more about them than you.