Entries by Susan

Patience Was Once Seen as a Virtue; Today Everything Has to Happen Now!

Remember when getting to a knocked door in a minute was a sufficient response time; when answering the phone before the third ring was once seen as a positive attribute to the caller; when a 60-second traffic light didn’t frustrate or anger even the most demanding among us; or a 10-second webpage load time was […]

The Value of Magento 2.0

Many online retailers have been reluctant to migrate to Magento 2.0 from the previous version out of fear that the transition will interrupt the pace of their online business. Those who have delayed the migration to the new version are being encouraged to overcome their reluctance since Magento is no longer supporting the older 1.9 […]

The Holiday Shopping Race is On and It’s Going Into Extra Laps!

Listen to the chatter from consumers as they peruse local shops and malls across America, and you can often hear passive disdain for how early retailers are gearing up selling efforts for the coming holiday season. Most lament “Christmas already” or “it gets earlier and earlier each passing year.” Marketers appear to be deaf to […]

The Importance of Design in Developing an Effective Website

As with many aspects of marketing, effective website development is a combination of technology and creative design. Conversion, the point where a user becomes a paying customer, requires attention to not only the technology but also a combination of creative design attributes that guide a user to making a purchasing decision. Human behavioral studies have […]

A New and Vibrant Destination for Big Business

The winner of Yelp’s first ever Bizzie Award in 2016, Sandy Springs, Georgia (GA) is becoming accustomed to the recognition many small to mid-sized cities can only dream of achieving. Located just north of downtown Atlanta, Sandy Springs’ convenient location, business friendly environment and its generous supply of smart and energetic young professionals, is finding […]

Marketing that Gets Your Customers to Tell Your Story

Once the sole purview of movie stars, sports heroes and celebrities, product endorsements and sponsorships are quickly becoming an endeavor for many entrepreneurially spirited individuals from across the spectrum of society.  While different than traditional product endorsements, today’s virtual based market influencers are breaking new ground in the numbers of attracters. “Now is the first […]