Entries by Susan

The Importance of Design in Developing an Effective Website

As with many aspects of marketing, effective website development is a combination of technology and creative design. Conversion, the point where a user becomes a paying customer, requires attention to not only the technology but also a combination of creative design attributes that guide a user to making a purchasing decision. Human behavioral studies have […]

A New and Vibrant Destination for Big Business

The winner of Yelp’s first ever Bizzie Award in 2016, Sandy Springs, Georgia (GA) is becoming accustomed to the recognition many small to mid-sized cities can only dream of achieving. Located just north of downtown Atlanta, Sandy Springs’ convenient location, business friendly environment and its generous supply of smart and energetic young professionals, is finding […]

Marketing that Gets Your Customers to Tell Your Story

Once the sole purview of movie stars, sports heroes and celebrities, product endorsements and sponsorships are quickly becoming an endeavor for many entrepreneurially spirited individuals from across the spectrum of society.  While different than traditional product endorsements, today’s virtual based market influencers are breaking new ground in the numbers of attracters. “Now is the first […]