Entries by mark

Securing a Website with an SSL Certificate is More Important than Ever Before

More than a billion web users’ personal information was stolen by cyber hackers in 2018. While large companies appear to be the victim of the vast majority of attacks, small business websites are proving to be an attractive target for cyber criminals looking to find an easy pathway to the riches that can come from […]

It’s Time to Play the March Madness Advertising Game

Unlike 2018, the big NCAA 2019 basketball tournament event is not burdened with the pressure of battling clean-up. March Madness 2019 is predicted to set a new record of $1.36 billion in advertising spend, continuing an upward tradition since 2013. The NCAA Men’s Division I Final Four will be hosted by the city of Minneapolis, […]

The Changing Complexity of Advertising

Once it was enough just to be careful where you placed the company logo or how you stated an advertising message. It was fairly simple. Prudence dictated that the company’s persona should not appear in a publication or in a position where accompanying content would cast a negative light on the brand. Certain publications were […]

The University of Maryland Center for Health and Homeland Security Leads the Industry with Value and Forward-Thinking Expertise

Formed shortly after the terrorist attacks on our Nation in September of 2001, The University of Maryland Center for Health and Homeland Security (CHHS) serves as the leader in policy development and legal analysis in the field of homeland security. Through its association with the University of Maryland, Baltimore, CHHS has grown to include partnerships […]

Adopting Graphic Trends in Website Design to Boost Brand Success

The results of a recent survey by Tyton Media is stressing the importance of website design in how customers perceive a brand. The survey indicated that 48 percent of people name website design as the biggest indicator of a company’s credibility. Website users are more likely to trust, remember, and connect with the brand if […]

Marketers Help Distribute Oscar Gold at the Academy Awards

The Academy Awards have been an entertaining promotion of the movie industry for decades. At its peak, the 3-hour distribution of the golden Oscar to the industry’s best performances captured millions of viewers and generated unprecedented hype for cinema performers, directors and technicians. The once high viewer ratings have diminished over the past two years […]

Artificial Intelligence’s Rate of Ascension to Reality

It wasn’t that long ago that developers of robotic machine tools that replicated many traditional human actions downplayed the idea that machine intelligence would one day take over more than a few menial and repetitious functions in the workplace. There would always be the need for human intelligence interaction with the machines in order for […]

Lower the Number of Abandoned Shopping Carts with Improved User Experience

In the beginning, that time when the internet was this shiny new thing whose intention was often misunderstood and which was capable of disrupting accepted norms in conducting business and social interactions, website design focused mostly on the technology and all the gee-whiz things a talented techy could command new digital devices to perform. The […]

Valentine’s Day Isn’t Just for Lovers Anymore

Hallmark holidays have always been an opportunity for retailers to rack-up some additional sales. Valentine’s Day, once a day reserved for romance and couples, is trending in some interesting directions. With more than 50 percent of Americans identifying themselves as single and not fully committed to a love relationship, the dynamics of the once romantic […]

Okay, So Even the Venerable Super Bowl isn’t Always So Super

It may not be as bad as finding an empty vault in Al Capone’s basement but the LIII Super Bowl Game certainly failed to deliver on the anticipated excitement, either for the fans watching the game or the advertisers who spent a large share of their annual marketing budget to advertise during the event. The […]