Entries by mark

Compelling Website Elements Can Motivate Your Viewers to Take Action

Have you ever clicked on a website to search for information about a company and found yourself not knowing where to go or what to do next to secure the solution you were looking for? The dilemma is not unusual. Many landing pages (first page of a website), while artfully constructed and visually pleasing, fail […]

Marriott is Positioning to Fend-Off a Challenge from Airbnb

Typically, major players in an industry are not pioneers into uncharted and untested niche territories; territories that promise to disrupt the status quo of long proven performances and produce huge revenues and “cash-cow” models that make C-suite executives and stockholders giddy. An atmosphere of invulnerability supported by decades of dominance in an industry has torpedoed […]

Location Based Marketing: How Much Loss of Privacy will Consumers be Willing to Tolerate?

Location-based marketing provides advertisers the ability to connect with consumers through their mobile devices based on location. While the technology and the marketing practice is not new, the practice of location-based marketing has, until now, been tempered by concerns over personal data collection and sharing. Consumers who receive ad messages while walking or driving past […]

Junction Reaches Its 10 Year Anniversary

Starting a business is the dream of many. The vision of creating an environment where unrestrained creativity, innovation, and personal opportunity abounds is too much for hundreds of thousands of dreamers to resist each year. It is estimated that by 2020, 27 million Americans will leave the workforce every year to pursue the dream of […]

A Little Mystery and Intrigue Accompanies Apple Card Introduction

Flashy introductions touting world shattering, high-tech, gee whiz, holy cow demonstrations of almost magical performance have been the typical approach of Apple when revealing their newest products. The flash of the reveal has consistently been trumped only by loyal consumers’ responses. The recent introduction of Apple’s foray into the financial services sector was expected to […]

Look Out! After Some Tweaking, Subscription Service Might Just Work Here

Once the relatively sole purview of magazines, cable TV and book of the month clubs, subscription business models are now popping up all over. Software, once purchased and installed on one computer at a time and repurchased when a new version became available, is quickly being replaced by monthly subscriptions. Ownership of the product remains […]

Carefully Managing Your Social Media Marketing Strategy Can Pay Big Dividends

With more than half of the world’s population now using social media platforms to communicate, marketing via these platforms is no longer optional for brands looking to expand their reach. Ninety-five percent of adults between the ages of 18 and 34 years of age are most likely to follow brands via one or more social […]

Markets Where the Small and Few Can Succeed Among the Large and Many

Niche markets are quickly becoming popular opportunities for small to mid-sized companies looking to survive among large businesses. Specialized markets are not new. They have always had a place in the larger and broad-based markets that volume business models have historically been willing to overlook. Often considered too small to generate the required return on […]

Consumers Relearning Some Old Lessons with the Advent of Influencer Marketing

Influencer marketing, the technological equivalent to traditional word of mouth advertising, involves promoting products and services by celebrities and individuals who have influence over consumers’ purchase decisions. This influence typically comes from the actors’ expertise, popularity, or reputation. Consumers respond because they feel an affinity to the influencer and find them credible. Influencer is quickly […]

A More Diverse and Socially Conscience Generation of Consumers

Grouping an entire generation of people into a single marketing segment has its pitfalls. Not every member of any group or demographic segment can be expected to see the world from an identical perspective and follow a single behavioral pattern. However, generational differences and behaviors are influenced by disruptive events. The Great Depression and World […]