Entries by mark

It’s Important to Select an Effective SEO Provider

Now that you have a well designed and developed website, it is time to turn it on and ready your organization for a deluge of new business. If you are like most newcomers to the digital marketplace, you’re a little uncertain as to why the billions of online consumers in the vast cyber community are […]

“What is old is new again” May Be the Most Surprising Trend in Marketing in 2019

Believe it or not, we have once again come full circle on another year. Marketing prognosticators are polishing their crystal balls of future things to come and declaring how technology will revolutionize our channels of communication with consumers in 2019.  Last year’s predicted trends are being measured against reality, and the process is becoming akin […]

Prepare Your eCommerce Website for a Happy Holiday Selling Season

Would a winning team come to the plate in the World Series expecting to win without their best equipment? The answer from most sports enthusiasts and players alike would be, “certainly not!” But retailers and sellers across the industry spectrum may be coming to the plate in the biggest game of the year woefully unprepared […]

Adaptive Risk Advisors Reveals New Online Presence

When Adaptive Risk Advisors (ARA) was formed earlier this year, co-founder Miles Parker’s goal was to create a full service company focused on providing customized insurance solutions for high net worth business owners and individuals. Specializing in Commercial Property and Casualty, Workers’ Compensation, Fleet Vehicle, Liquor Liability, Cyber, and Luxury Home and Auto insurance coverage, ARA […]

Will Your 2019 Annual Strategic Plan Take You Where You Want to Go?

With the booming economy, most businesses are entering the time of year when just keeping ahead of the day-to-day demands of the consumer is daunting. Just like that it’s time to start strategic planning for 2019. For those who say they are ready to get out in front and get started on planning for next […]

A Responsive Web Design Can Determine the Effectiveness of Your Website

Internet access from mobile devices now represents 63 percent of all traffic in the United States. Mobile now has more total page views than desktop. If your company has not adequately modified your website to function consistently across multiple sized device screens, the time to do so is now.  In 2019, mobile advertising will represent […]

Instagram Can be a Powerful Tool in Your Marketing Arsenal

Launched in 2010, Instagram continues to grow at a remarkable pace. Just a little more than 7 years of age, the visual social media platform has surpassed 800 million monthly users and is not only attracting individual social conversations but is proving its worthiness to marketers looking to grow their brand’s awareness and showcase its […]

How the GDPR Implementation is Impacting Marketers’ Relationship with Consumers

Since its passage in May 2016, the European Union (EU) General Data Protection Regulation (GDPR) has resulted in many companies questioning the need to comply or what the far-reaching regulation would mean to their organizations. Initially many firms failed to understand the global reach of the regulation and that they would be required to respond […]