Entries by mark

New Data Handling Regulations from Across the Pond May Affect U.S. Businesses

On May 25, 2018, a significant new set of regulations go into effect across Europe and around the world that will greatly impact virtually any business that has an internet presence. The time for compliance is approaching very quickly but 60 percent of all businesses affected are not ready to be in compliance.  This number […]

Reaching the Powerful Women’s Demographic Lives or Dies in Campaign Execution

The knowledge that women wield the most influence over the household spending decisions is nothing new. For decades women have been credited with controlling the purse strings at a greater degree than their male counterparts. But as traditional societal male/female roles continue to evolve, the only difference for marketers is the realization that the numbers […]

Successful Email Campaigns are Not One Size Fits All

Say email marketing or monthly newsletter and some descriptive phases, many not admiring, come to mind. Digital marketing has revolutionized communications both personal and commercial, delivering marketers the ability to directly reach into the lives of millions of potential customers and clients with mind-blowing speed and automated targeted placement. Suddenly broadcasting a message right into […]

Capturing the Attention of Consumers through Influencer Marketing

In the days before digital technology and the myriad of social media outlets, one of marketers’ most effective pathways to brand recognition and acceptance was through word of mouth advertising. Consumers have always sought the opinions and advice of those within a social community before deciding to spend money on a product or service that […]

Technology is Not Just-For-Profit Anymore

With charitable giving expected to grow by 3.8 percent, 2018 should be a promising year for the nonprofit sector. Marketing and fundraising are critical for organizations hoping to take advantage of this potential growth by leveraging technology to reach goals. Just as important are solutions and technology that connect all constituents (donors, volunteers, and advocates) […]

The Systems Behind the Growth of eCommerce are Evolving

Years ago, much of the Tech industry’s efforts focused on developing packaged software for business applications purchased by copy, or multiple license copies, and installed on organizations’ in-house computer systems. The process of upgrading to newer versions and updating in-house systems proved to be a disruptive process, fraught with frequent costs associated with the purchase […]

Wasting the Opportunity to Connect the Brand with the Consumer

“Half the money I spend on advertising is wasted; the only trouble is, I don’t know which half,” said John Wanamaker, the turn of the 20th century American merchant, proponent of advertising and pioneer in marketing. More than a century later his words still ring true in the minds of every marketer who privately wonder […]

Junction’s Sales Automation Platform Can Streamline Your Sales Cycle

Sales automation is fast becoming a critical need in today’s hyper-competitive business environment. The process of managing sales efforts has long been fraught with challenges. Identifying premium sales targets, making a meaningful connection with the individuals who yield the most significant buying influence, presenting the pitch and closing the sale has always been a time-consuming […]