How Messages Can Mold Your Credibility and Integrity

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Tom Brokaw, an American television journalist and author best known as the anchor and managing editor of NBC Nightly News, recently celebrated the fifty year anniversary of his journalistic career, joining the ranks of former great communicators like Walter Cronkite and Edward R. Morrow.  He is the only person to host all three major NBC News programs: The Today Show, NBC Nightly News, and Meet the Press and is the author of the bestselling book, “The Greatest Generation” (1998). He is to be applauded for being engaged in reporting the news, not just the story, for half a century.

In a recent broadcast celebration of his career “The First Fifty Years”, the veteran anchor revealed his thoughts about the fundamental principles of journalism, the era of old school messaging meets the new media and the importance of accuracy of messaging within a context. Today, everyone including the media is seemingly in attack mode in era of confrontation, seeking to tap into a prevalent state of fear, uncertainty and anger. With so many emerging non-traditional sources of information, communicators must be careful not to underestimate the impact of messages that draw on these emotions. Brokaw’s advice to listeners when receiving their news, “make the same intellectual effort as you do when buying a car as you do when listening to the news – do your due diligence.”

So what parallels and lessons can journalists, marketing professionals, and even social media users draw from Brokaw’s experience?

“We need to be responsible as purveyors of content,” offers Julie Gareleck, Founder and CEO of Junction Creative Solutions (Junction). “We need to get back to research, learning from experience, understanding those who came before us, and making decisions based off of facts – not rhetoric.” As business strategists we can learn from Kellogg and Harvard Review some of the most brilliant ways to approach business strategy from a time not known for technology revolutions or this time of the internet of things (IoT). It is important to learn and adapt our thinking and our practices to meet the new reality that we face. “We must challenge the integrity of the messages by asking:  what are they selling; what is the motivation, and what is it that they are looking for from me?” says Gareleck. “Realize that there is always more to a bi-line.”

After a half century as America’s consummate communicator, Tom Brokaw has “confidence in the resilience of our country” but admits that he believes “we are lacking the tribe that is America.” Despite all the emotional slinging of suspicious rhetoric, the truth is our society has survived much more tumultuous periods of revolt and revolution. Whether our business is politics or business, we as communicators in this digital media revolution, must rededicate our efforts to base our message content on facts and less on hyperbole if we are to sustain our credibility.

“I remember Brokaw as a child, as a teenager, and as an adult.  As journalism majors, we were taught to report a story based on facts. We didn’t have Google, Wikipedia, or social media.  We had books, articles, newspapers, a microfilm to sift through to understand what it would take to be an influencer.  And now, technology is at our finger tips, constantly.  It’s noisy. It’s volatile at times. We must remember that we influence always.  It could be 40 characters or it could be a 500 word prose.  Let’s use our words wisely, “ comments Gareleck.

Will 2017 Be a Year of Dynamic Growth or Challenge for Businesses?

New Year New Challenge

2017 promises to be a time of real economic growth and expansion, yet riddled with a dynamically changing political environment. All of this during a time where technology is expected to advance five times as fast as it has in the last 2 decades.  All of this requires that businesses remain agile and open to adapting new strategies and processes to support a more sustainable approach to growth.

“Since 2009, Junction Creative Solutions (Junction) has worked with more than 240 brands, to include small to mid-size, growth stage, and Fortune 500 companies,” comments Julie Gareleck, CEO & Managing Partner, Junction.  “We’ve been on the front lines with our clients, redefining strategies that work in today’s changing environment.”

In 2016, Junction effectively grew its client base by nearly 30%, further expanding its reach and strengthening its competencies across a multitude of verticals.  As many companies turn to Junction, the conversation is not just a marketing discussion but rather a business growth discussion. Junction’s extensive experience working across verticals enables us to effectively meet the demands of our clients. While marketing is a significant component to sustainable growth, it’s just one part of the overall strategy for success in 2017.  Junction’s breadth of expertise in healthcare, financial, professional services, SaaS, eCommerce, technology, consumer packaged goods, retail, among others, brings a unique perspective to its clients.

“We are very excited about our growth results from 2016,” comments Julie Gareleck, CEO & Managing Partner of Junction Creative, “But we understand from our experiences that as the business environment ahead becomes more dynamic, it’s critical to remain ahead of the trends in order to develop the most effective and comprehensive set of solutions to support our client’s sales and marketing initiatives. We look forward to driving even more results for our clients in 2017.”

If you are looking for a firm who will not only provide strategic insights but also assist in the effective implementation, contact us at 676-686-1125 or Julie@junction-creative.com.