Building Profitable Customer Relationships


Transactional marketing, long the staple of short term sales building and product placement efforts is being challenged by the benefits of the other wing of sales strategy and tactics, the consultative sales approach or relationship building. Punctuated by heavy advertising and promotion; and almost always singularly focused on price, the transactional approach has been the mainstay of marketers of just about every gadget imaginable. Built on the philosophy that throwing more of anything against a wall quickly will result in greater quantities of just about anything finding adhesion on the wall, has consistently generated it fair share of “flash-in-the-pan” results. With a goal of making as many sales as possible in the shortest time period, transactional marketing relies heavily on incentives, buzz words and the “buy now before it is gone” approach. While successfully producing optimal revenues quickly, it is dependent on favorable market conditions and is vulnerable to a competitors underselling price strategies, which ultimately results in eroding profit margins. In the technology era where a companies pre-packaged sales message can be out-clicked in Nano-seconds by better-tech’d competitors, the reliance on a transactional marketing approach is gaining a healthy reevaluation.

With the cost of a single “first sale” being as much as five times that of a repeat transaction, producers are looking to connect more directly with their customers and build relationships that go beyond the first sale. With broader, longer-term objectives, relationship marketing is focusing on consulting with prospective customers through social media interactions to determine their specific motivations in the purchasing decision making process. While price is always a factor, today’s smartest businesses understand the importance of building customer loyalty by consistently delivering on product and service promises.

According to Nagasimha Kanagal, in a recent article published by the Journal of Management and Research, “Relationships as a focus of marketing strategy aids in the understanding of consumer needs and wants, which is useful to implement profitable exchanges. Knowledge and application of relationship marketing helps in achieving customer satisfaction, customer retention, and customer acquisition.”

Relationship marketing, with its broader, longer-term goals, focus on branding, customer service and social interactions requires patience and intense organizational efforts on all things that gravitate towards achieving a customer centric approach. Committing to building on those aspects of a business relationship that occur after the sale will differentiate one competitor from another. Over time, it will result in greater market penetration, customer loyalty and profitability. How is your business building relationships?

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Website Image RMF

March 8, 2016 – ATLANTA, GA:  Junction Creative Solutions (Junction) announces the launch of Raffensperger, Martin and Finkenbiner’s (RMF) new website.  The new site provides users easy access to RMF’s comprehensive services, offering information on its personal and business accounting services, tools, tax forms and monthly newsletters.

The creative team at Junction understood RMF’s wish to create a website with functionalities and features that allowed them to better connect with their expanding lists of clients, and to help them build upon the firm’s 40 years of success as a leading CPA firm in Gettysburg, Pennsylvania and the surrounding area.

“It was a pleasure to consult with the partners at RMF.   Ryan, John, and Rich continue to serve clients with honesty and integrity.  I’ve seen the firm evolve and grow as a leader in their community and have been a client myself,” comments Julie Cropp Gareleck, CEO & Managing Partner, Junction. “With the continual innovation in technology we strive to utilize the latest in design, digital interface and informational architecture to execute innovative marketing solutions for our clients, regardless of business size or industry.”

For more information on Raffensperger, Martin & Finkenbiner, visit or contact the firm at 717.337.1414.  For more information on how Junction can creative an online experience for your company, contact Julie Cropp Gareleck at or 678.686.1125.


About Junction Creative Solutions

Junction Creative Solutions (Junction) combines the intellectual capital of a consulting firm with the creative execution of an advertising agency to create effective and measurable strategies and solutions. The solutions align with specific business goals and objectives, and provide consistency from strategic planning through execution. As a result, our clients are able to maximize opportunities to react, adapt, and thrive — ultimately creating more sustainable and competitive businesses. Junction’s award winning portfolio boasts successful strategies and agency solutions for SMBs and Fortune 500 companies.

About Raffensperger, Martin & Finkenbiner

Raffensperger, Martin & Finkenbiner (RMF), formerly Charles H. Raffensperger’s CPA Firm, has proudly served the community in Gettysburg and Adams County Pennsylvania for over 40 years. RMF’s experienced Certified Public Accountants offer expert advice and counsel for a full range of business and personal accounting and tax preparation services. Whether the need is for Auditing, Business Management and Consulting, Payroll, Estate Planning, Tax Planning, Retirement Planning or Routine Personal Tax Preparation, RMF’s experienced staff is trained and equipped to assist their clients with the often complex and intricate accounting principles and practices. Honesty, integrity, professionalism and a personal, one-on-one consultative approach continues to be valued highly by a large and diverse list of clients who respect and value to their long commitment to providing accurate and high quality accounting services and advice.