The Glamourous, Sexy World of Entrepreneurship?

At a time when nearly half of the workforce is struggling to land a full time career with a company that values commitment to long-term employees, the temptation to jump the corporate ship and seek asylum in “Entrepreneurial Utopia” is as strong as it has ever been at other times. The feeling is nothing new. As the saying goes, “what comes around will go and come around again later,” or something like that. Keeping one’s head when making a well informed decision about when and if to become a member of the self-employed class is difficult no matter the circumstances. It doesn’t help that mainstream media’s have fallen head over heels for those really savvy hipsters who casually quit their former life, school, job and move back home to start a business in Mom and Dad’s garage only to become instant billionaires.

Let’s face it; no matter how deficient one may be in the “handsome department” being an entrepreneur today is seen as being really sexy!  Who wouldn’t jump at a chance to become independently wealthy, set their own work and play schedule, be their own boss and bask in the glamourous life-style of the rich and famous. After all it seems so easy, right?

Well. You might want to ask the couple that bought that historic Bed and Breakfast with visions of reliving the past among antique treasures’, sharing a glass of fine wine and engaging conversations with multi-cultured guests only to realize that the old barn of a house constantly needed fixing and it costs a gazillion dollars to heat; the guests always want to visit on those holiday’s you were planning to get away; and when the maid and maintenance guys didn’t show up for work (guaranteed to be more often than anyone could imagine), the person whose name is found on the bottom right-hand corner of the checks makes the beds, does the laundry, washes the dishes and mows the lawn. How’s that for sexy?

True, not every business venture is a bed and breakfast, fast food restaurant or oil changing franchise but every business venture, whether it involves a new high-tech gadget, software app or heal-all potion, has a challenging, dirty side to it. And the price of being the recipient of the entrepreneurial spirit is that the visionary gets to experience it all. Here are a few more entrepreneurial myths to ponder before striking out on your E-mission:

It’s a great way to get rich. There’s simply no data or logic or factual data to support the premise that anyone will make more money running their own business than working for someone else. Most independent business endeavors require the commitment of significant personal wealth with no assurance of respectable returns.

It’s not about the money it’s about following the passion. Warning! If following the passion doesn’t generate enough money to support the passion part, you’re going to go passionately broke.

You’re going to be your own boss. It’s the biggest myth of all. The truth is your customers, the regulators, the creditors and the tax collectors are the boss.

The self-employed control their schedule. This myth is correct. The 24 hour/7 day a week schedule.

You’ll be certain to find personal fulfillment. It has been said, “Find a job doing what you love to do and you will never work a day in your life.”  Please note: The vast majority of things that must be done to secure success in business are often those things that many entrepreneurs do not love to do, but have to do. If your journey to fulfillment includes practicing management and leadership skills every minute of every day, than you will have plenty of opportunity to experience personal fulfillment.

The most successful entrepreneurs are those willing to just step out on faith. Before you run out and invest the life-savings in a chain of cupcake shops it would be prudent to determine how many cupcakes will need to be sold just to pay the rent. Reality: The best decision is one that is all about doing due diligence and the math, thoroughly and correctly.

Entrepreneurship is not about glamour or about being sexy; it’s about hard work, tenacity, passion, tolerance, self-confidence and having a clear vision and strong sense of purpose and mission. If it looks easy from the outside it is most likely because the subject of the complement is very good at doing the routine little acts of continuous improvements every day, day in and day out.

So, if you are thinking about joining the entrepreneurial ranks don’t do it because you think it will make you sexy because it won’t. It will be all about customers; about experiencing the best and the worst of all things; about surviving your mistakes; about being proud of your successes and sensing the true joy of accomplishment.

Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net

Junction Creative Solutions Announces Client Launch of New Ultimate Health School Website

UHS-PR

November 12, 2014 – ATLANTA, GA: Junction Creative Solutions (Junction) and its client Ultimate Health School (Ultimate) announce the launch of a new website. Ultimate is a Virginia based accredited nursing and allied health training institution dedicated to providing incomparable health education programs.

The Junction team of experienced web developers, designers and marketing strategists worked closely with Ultimate stakeholders to design a new website to reflect the vision and ambitions of the professional educators at Ultimate. The refreshed website and brand collateral enhances the user experience while expanding and improving site management capabilities.

“Ultimate Health School’s mission to educate and train students is so vital to meeting the future requirements of the ever changing nursing and allied health profession.   The new online experience not only provides comprehensive information regarding its programs but also provide essential tools and resources for students currently enrolled in Ultimate programs,” commented Julie Gareleck, CEO and Managing Partner, Junction.

To view the new website and learn more about how Ultimate’s experienced staff of professional educators is preparing their students for a career in the dynamic healthcare field, visit www.ultimatehealthschool.com.

About Junction Creative Solutions

Junction Creative Solutions (Junction) combines the intellectual capital of a consulting firm with the creative execution of an advertising agency to create effective and measurable strategies and solutions. The solutions align with specific business goals and objectives, and provide consistency from strategic planning through execution. As a result, our clients are able to maximize opportunities to react, adapt, and thrive — ultimately creating more sustainable and competitive businesses. Junction’s award winning portfolio boasts successful strategies and agency solutions for SMBs and Fortune 500 companies.

About Ultimate Health School

Ultimate Health School (Ultimate) is a nursing and allied health training institution dedicated to providing quality nursing and Allied health education to all students who are willing to commit to learning new and advance skills in their areas of interest. Ultimate’s mission is to continuously adopt new and advanced academic study aides and technologies to improving academic curriculum. The highly trained and dedicated staff partner with the best healthcare institutions to provide the most up-to-date professional healthcare education for its students. Ultimate is accredited by the Virginia Board of Nursing [VBON], National Health Career Association and the State Council of Higher Education of Virginia [SCHEV].

 

Cybercrime: A sign of the Times?

ID-10060832

Abusive hacking of social media content comes on the heels of J.P. Morgan’s announcement that approximately 76 million households would be affected by a breach of their customer’s personal data. The world’s largest bank is just the most recent company to admit that they lost control over online customer data that included detailed information, such as account numbers, passwords, Social Security numbers or dates of birth. Such breaches of security are becoming quite common and un-amazing since the Target and Home Depot cyber security breaches beginning late last year.  But now hackers are moving their attention to social media sites where millions of users freely share personal images with friends and family over the internet.

Recently more than 100,000 videos and images shared over Sanpchat have been intercepted by a third party website called Snapsave. Snapchat users expected that their images would be deleted within seconds after posting, but many were lured into saving their images on the Snapsave.com app.  An unnamed spokesman for the Snapsave site says that “I would like to inform the public that snapsaved.com was hacked due to a mistake in the setup of its web server. As soon as we discovered the breach in our systems, we immediately deleted the entire website and the database associated with it. As far as we can tell, the breach has affected 500MB of images, and zero personal information from the database.” The third-party Snapsave client app has been collecting every photo and video file sent through the Snapchat message site for years, giving hackers access to a 13GB private library.

Many of the images include nude and pornographic images initialiy posted by Sanpchat users, of which more than half are between the ages of 15 and 17. The posting event has been dubbed “The Snappening.”  The breach comes a few weeks after hundreds of celebrity nude images were captured and leaked online in an event titled “The Fappening.”

Snapchat management has been quick to deny that its service had been hacked and disavowed any responsibility for the confiscation and misdirection of the data saying that use of third-party apps to send and receive Snaps is expressly prohibited by the Terms of Use precisely because they compromise Sanpchat users’ security. Snapchat has a history of poorly managing users’ content. In 2013, 4.6 million usernames and numbers were leaked online and earlier this year; hackers used Snapchat to send photos of fruit smoothies to thousands of people.

It has not been uncommon in the past for organizations to deny or dismiss claims that their customer data has been stolen by hackers, but the grandiose nature of this year’s cyber-thefts and the massive public outcry that followed are leading many organizations to take quick responsibility for their failed security efforts in order to dampen the effects of the breach.

Many organizations are finding that the most significant costs associated with of cybercrime may not be limited to their ability to recover the lost data. The tarnish to company’s brand and image, as well as their customer’s loss of trust in keeping their information secure, can become even more costly over time.

It is unlikely that the volume and frequency of cyber security failures will decrease as the use of technology is eagerly embraced by billions of new consumers. As more and more things become attached to the internet, protecting or failing to protect consumer’s personal information will become a permanent sign of the times in which we live.

Image courtesy of chanpipat at FreeDigitalPhotos.net