Junction Client Saffire Vapor Achieves Notable Growth in Year 1

Saffire Vapor, an ecommerce seller and retailer of “high-powered” electronic cigarettes and accessories, achieves notable growth in 2012 and continues to hit growth milestones in Q1 2013. In less than one year, Saffire Vapor has built a successful eCommerce business and opened its first retail store in Murfreesboro, TN.

Saffire Vapor founder and CEO Robert Arnold recognized an opportunity to enter the premium electronic cigarette industry as consumers adopt the products over traditional or ‘analog’ cigarettes. “It’s very rare in business to enter a marketplace that isn’t completely saturated with competitors. Although there are other competitors, I have managed to differentiate my brand by providing the highest quality products and superior customer service.”

Arnold engaged Junction Creative Solutions (Junction), Atlanta-based strategic agency, to develop the brand and build an eCommerce website. Since then, Junction continues to partner with Arnold as he prepares for the next stages of company growth.

“Robert (Arnold) is a true entrepreneur with a clear vision of what success looks like for his company. He is the ideal client for Junction, as he understands the importance of strategy in order to support a more sustainable business model,” comments Julie Gareleck, CEO & Managing Partner, Junction. “We look forward to working with Robert as he takes Saffire Vapor to the next level, online and in his brick and mortar stores.”

Saffire Vapor has been nominated for industry awards recognizing innovation and integrated campaigns that have achieved KPIs and exceeded revenue expectations. To learn more about Saffire Vapor, visit www.saffireecigs.com.

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