Julie Gareleck, CEO & Managing Partner of Atlanta-based strategy firm Junction Creative Solutions (Junction), spoke on a panel of senior marketers representing the nation’s largest financial firms with on Wednesday, January 16th in New York, NY.
The event, JFAM:FORUM-NYC, was the first major conference of 2013 hosted by The Gramercy Institute’s Journal of Financial Advertising and Marketing. The sole representative from an independent marketing agency, Gareleck joined industry leaders including JPMorgan Chase, Prudential, Morgan Stanley, Goldman Sachs, and Bank of America in discussing the theme of the day, “What Financial Marketers Want in 2013.”
The panelists covered a broad range of hot-button marketing topics, framing their insights in the context of a rapidly moving marketplace that has left many financial firms looking for solutions to new challenges. Discussions on reputation management, mobile and tablet marketing, social media, and the role of so-called ‘Big Data’ characterized the conversation at the half-day event.
Gareleck’s firm is known for its dedication to bringing together thought leadership and encouraging collaboration in the greater business community. “In the past few years, the game has changed, not just in the financial world but across all industries. It has become increasingly difficult for companies to strategize effectively with the unknowns of a marketplace driven by technology and innovation,” says Gareleck. “For business leaders, especially marketers, taking the time to share perspectives and educate ourselves is the best way to adapt. Events like the JFAM:FORUM series are invaluable to financial marketers in 2013.”
For more information about Junction Creative Solutions, visit www.junction-creative.com.