Atlanta-based strategic firm Junction Creative Solutions (Junction) releases a perspective written by CEO and Managing Partner Julie Gareleck, entitled “Turning Mindshare into Brandshare.” The perspective highlights the need for marketers to react to drastic shifts in consumer behavior brought on by new technology and a changing economic climate.
Junction has established itself as leader in marketing strategy that is progressive and plugged-in, thanks to a unique hybrid approach. Focused on the intersection of strategy and execution, Junction provides services for businesses across a number of industries including but not limited to retail, eCommerce, healthcare, publishing, travel and hospitality, technology, and consumer packaged goods. Junction’s unique approach has successfully driven measurable results for its clients marketing both business to business and business to consumer. Gareleck was notably selected earlier this month to speak on a panel of experts at JFAM’s Live! Financial Marketer’s conference in New York City.
“The marketing model is dynamically changing and with it the essence and value of a brand is too often lost amidst the constant race for attention in the marketplace,” said Gareleck. “As competition scales up and budgets scale down, a well-considered brand identity becomes even more compelling.”