Junction Featured on America’s Web Radio

Julie Gareleck, Managing Partner, Junction Creative Solutions will appear as a guest on The Business Hour with Ron Comacho on Friday, July 29th at 10 AM to discuss how one firm has supported start-ups as well as current Fortune 500 companies to be more creative and have greater impact with a measurable return on investment.

The Business Hour offers a macroscopic and microscopic view of the professional world, as host Ron Comacho talks with guests about what non-profit and for-profit organizations do to survive and thrive within an ever-changing marketplace. Comacho drills down to have guests share the story of why they do what they do and how they do it.  Listeners get an inside perspective on what it takes to run a business and how to succeed in a highly competitive world.

Junction Creative Solutions (Junction), founded in 2008, is a hybrid strategic firm that combines the intellectual capital of a business consulting firm with the creative execution of an advertising agency.  Junction prides itself on developing and implementing key strategies and solutions that drive real impact for its clients.  Junction, as a rising leader in the industry, grew 300% in 2010 and is positioned to reach 400% growth in 2011.

Gareleck has consulted with hundreds of pre-seed, early stage, and established companies throughout her career with proven results.  Her portfolio includes measurable, integrated strategies for start-ups, Fortune 500, and Fortune 100 companies across various industries.

Tune in:  www.americaswebradio.com

Atlanta on the Rebrand

Junction's Tamika Stewart (Left) and Donna Cropp (Right) enjoying the Atlanta Tennis Championships

Atlanta, with a top 10 metropolitan-area population size, is culturally known for a wide variety of things, from the Georgia Aquarium to the World of Coca Cola®. In recent years, Atlanta has pushed to grow and regain its status as a major American sports hub.

In the 1990s, Atlanta was one of the country’s premier sports towns. Georgia Tech opened the decade with a national college football championship in 1990. The Braves won the 1995 World Series. Nearby Augusta annually hosts The Masters, one of the PGA Tour’s four major championships. Not to mention, the Falcons, Hawks, and other professional and collegiate teams excite fans on a daily basis. Above all, Atlanta hosted the Centennial Edition of the Olympic Summer Games in 1996. As it entered the new millennium, fans welcomed the Atlanta Thrashers after an 18 year hiatus from NHL hockey.

However, less than ten years later, the city was named ‘America’s Most Miserable Sports City’ by Forbes Magazine. Atlanta found itself in need of a rebrand.  One step towards that goal has been the successful branding of the city as an attractive location for hosting professional tennis events.

The Racquet Club of the South played host to this year’s iteration of the Atlanta Tennis Championships, the second since the event’s relocation from Indianapolis, where it was known as the RCA Championships. The tournament draw featured of several of the marquee American players on the ATP World Tour, including James Blake, Robby Ginepri, and Ryan Harrison. In the end, two more top Americans squared off as Mardy Fish defeated University of Georgia alum and home crowd favorite John Isner in a rematch of 2010’s final to win his second consecutive championship in Atlanta.

Tennis fans around the country tuned into The Tennis Channel and ESPN for television broadcasts of the week-long competition. The Racquet Club of the South provided an excellent backdrop with top notch facilities and impressive crowds. “We were extremely impressed with the world class talent at the Atlanta Tennis Championships,” said attendee James Kiely M.D. “ESPN’s involvement and the coverage really underscores the national draw of the Atlanta sports market.”

While the Atlanta Tennis Championships is the first event in the ATP schedule, the organizers of the tournament are optimistic about the sport’s future in Atlanta. The series is undoubtedly expected to return next year, and locals will be sure to welcome it back with trademark hospitality. Perhaps someday pro tennis will find Georgia as suitable for a major event as the PGA Tour does, but for now, events like the Atlanta Tennis Championships are at least bringing excitement as the city strives for the rejuvenation of its once sports greatness.

Atlanta locals take in the action at the Racquet Club of the South

Atlanta Technology Summit Delivers Insight into the Cloud

Remington Reynolds, Host and Chair, moderates the Panel Discussion

The Atlanta Technology Summit, an event in the 2011 Cloud Summit Series, drew a record attendance including CIOs, CTOs, CISOs, and other IT professionals from companies all over the Southeast to learn more about Security and Service Level Agreements in an Era of Cloud Computing.

“We were provided a broad educational outlook on the Cloud. It was an ‘everything you wanted to know, but were too afraid to ask’ experience,” commented Dick Eydt, Junction Creative Solutions. “The entire event, from the keynote to the panel discussion, and the workshops, was not only useful for professionals working in the technical space, but also quite revealing for anyone who uses social media or even simply email. Junction was proud to sponsor the event to support the efforts of the CIO Summit.”

David Barton, Principal, UHY Advisors, and Amanda Witt of Nelson Mullins Riley & Scarborough kicked off the event outlining key security concerns and strategies for negotiating SLAs to mitigate risk as businesses move towards cloud computing solutions.  Following the keynote, attendees were treated to an informative and in-depth panel discussion and workshops addressing the nuances of the Cloud by seasoned IT leaders, including CIOs and CISOs from Equifax, Manhattan Associates, Cox Communications, The American Cancer Society, and others, facilitated by Remington Reynolds, Host and Chair of the Summit.

“The Summit was a tremendous success. We were especially pleased with the outstanding attendance and the level of engagement of the delegates,” said Steve Gareleck, President, Cost Management Group, following the event. “The day served as an excellent opportunity for our guests to network while furthering their understanding of the Cloud in order to better position themselves as leaders in their respective businesses.”

Following the workshops, guests resumed networking during a luncheon followed by the quarterfinals of the Atlanta Tennis Championships, hosted at the nearby Racquet Club of the South.

Record Turnout Expected for Atlanta Technology Summit

Junction will be attending the Atlanta Technology Summit as a Gold Sponsor at the Atlanta Marriott Norcross on Friday, July 22nd. The Atlanta event is part of the 2011 Cloud Summit Series, and will address Security & SLAs in the Era of Cloud Computing.

The day’s agenda contains panel discussions with CIOs and CTOs of notable companies to include American Cancer Society, Aquilex Corporation, Beazer Homes, Cox Communications Inc., Equifax, and Manhattan Associates, and features a Keynote address on the Future of Security in the Cloud.

Excitement surrounding the event has been building as attendees look forward to hearing from seasoned IT leaders as they discuss the Cloud and networking with the nearly 450 senior-level professionals within their industry expected to attend by the event’s organizers. The event should serve not only as an informative and engaging look at issues concerning security in the Cloud, but also as a platform for like-minded professionals to meet and share ideas.

Following the Summit, Junction will be joining other attendees for continued networking at the quarterfinals of the Atlanta Tennis Championships, held at the nearby Racquet Club of the South.

To obtain a Summit Delegate Pass, visit the Atlanta Technology Summit’s registration page.

CSA Celebrates scoutPRO™ Site Launch as NFL Lockout Resolution Looms

Junction attended Competitive Sports Analysis’(CSA) launch party, held at the Commerce Club in downtown Atlanta, celebrating a new online presence for its ScoutPRO™ Fantasy Football software. Diane Bloodworth, CSA’s founder, kicked off the party with an interactive display of the new site. More than 30 local entrepreneurs, business leaders, and professionals turned out to show their support for Bloodworth’s latest venture.

With the timely news of a potential end to the NFL lockout, fantasy football enthusiasts will be eager to sign up for resources like scoutPRO™, and with the new website, Bloodworth is prepared to meet demand . “The scoutPRO™ site really looks fantastic and offers fantasy owners easy navigation of powerful tools for setting their roster,” commented Dick Eydt, Executive Director, Business Development & Partnerships, Junction. “It will be great to be able to see it in action this season.”

Junction congratulates Diane Bloodworth on the successful launch of the site and a great event.  “As an avid football fan, I am excited to use scoutPRO™ technology,” said Julie Gareleck, Managing Partner, Junction. “As a business owner and entrepreneur, I am looking forward to Diane’s continued success with her new venture.”

L to R: Diane Bloodworth, CSA, Dick Eydt, Junction, Julie Gareleck, Junction, Michael Barry, Arnold Golden Gregory, LLP

Atlanta Based Competitive Sports Analysis Announces New scoutPRO Website

Competitive Sports Analysis, LLC. (CSA), headquartered in Atlanta, GA, announces the launch of a new interactive website for its scoutPRO™ Fantasy Football predictive analysis software.  Recently nominated for the Fantasy Sports Trade Association’s Fantasy Sports Rookie of The Year and Most Valuable Fantasy Sports Tool Awards, scoutPRO™ combines the experience and knowledge of top fantasy football experts with state-of-the-art statistical analysis.

“Our goal is to help the Fantasy Football General Manager (GM) win their league every week,” said Diane Bloodworth, founder, CSA.  “We worked closely with Junction Creative Solutions to improve the user experience and refresh the design which is now fully integrated with our software. The experience for the user is now seamless.”

scoutPRO™ is a valuable tool to help fantasy GMs stay in the championship hunt in their leagues. Subscribers are able to access player rankings, perform player comparisons, access real-time player injury reports, and get recommendations and insights from fantasy football experts, like Nelson Sousa, to optimize their rosters.  Fantasy Football fans can optimize rosters and connect with other likeminded GMs through the scoutPRO™ network and social media feeds.

“Diane has not only created a remarkable predictive analysis tool, but also a community for Fantasy Football enthusiasts,” said Julie Cropp Gareleck, Junction Creative Solutions. “We wish Diane and her team much success in preparation for the football season!”

For more about scoutPRO™ Fantasy Football, visit the new site at www.scoutpro.com.

The Realization of Truly Contextual Advertising

**From the pages of Junction’s notebook: Read about the experiences, perspectives, and ideas of Junction team members.

“What do you predict will be the next big trend in digital marketing or with the Internet?” I naively asked a colleague 5 years ago.

“One day, the experience between the Internet and the User will become truly contextual,” he said.

I understood contextual marketing – serving up relevant advertising based on search behavior online. However, the concept that the Internet and a user would be completely interconnected was foreign.  It was 2006 and Twitter had just launched?!

Fast forward to June 2011.  I was sitting at the Mercer Hotel, in Soho, NYC, waiting on a client to arrive. As I quickly scrolled through my email (admittedly, both personal and business), I was excited to see an email for a 70% off sale at my favorite designer boutique at the Soho Store.  If my meeting wrapped up before 5, I planned to look up the exact location of the store.  After all, I was in SOHO.

The meeting ended promptly at 5 and I pulled out my iPhone to check on the location of the store.  I needed to get to Prince Street. As I looked up, I noticed not even 20 yards from where I stood was the sign for Prince Street.  I hurried to the corner, iPhone still in my hand, and looked to the right …..nearly stumbling into my favorite designer store.

It was at that moment that I realized just how far we’ve come with technology. I have never shopped at this SOHO boutique and yet I was still pushed an email for a sale less than 100 yards from where I was located.  The experience felt creepy at first….but I found the brilliance of it as I swiped my credit card to snag a very chic dress on sale.

It begs the question: What is the next big trend in digital marketing? Only time will tell!



Junction Creative Solutions Supports Atlanta Technology Summit

Junction Creative Solutions (Junction) announces its support of the Atlanta Technology Summit, featuring C-suite executives from some of the most respected companies, to be held on Friday, July 22nd, at the Atlanta Marriott Norcross Hotel.

The 2011 Cloud Summit Series, with events in Miami, Atlanta, Dallas, and New York, is addressing how “the Cloud” is transforming IT infrastructure, and other important lines of business including human resources, finance, marketing, and sales. The Atlanta event is focused on Security & SLAs in an Era of Cloud Computing.

“We are at a crossroads.  We have a revolutionary idea (the Cloud), projected to become a $240 Billion industry by 2020, but there is still much confusion between cloud consumers and the suppliers, mostly around privacy, security and legal liability,” says Remington Reynolds, Host and Chair, Atlanta Technology Summit. “We want the Summit to take on these important topics with the goal of helping consumers and enterprises better understand the rules of the road and potential risks of putting data in the cloud without a strong Service Level Agreement and encryption. Just in April alone we’ve seen some costly public and private cloud data exposures, as in the cases of Dropbox, and the PlayStation Network.  There will be more this year. ”

Attendees will hear from notable CIOs from companies to include American Cancer Society, Aquilex Corporation, Beazer Homes, Cox Communications Inc., Equifax, and Manhattan Associates. In addition, Cost Management Group Certified Group Members and Summit sponsors will hold workshops showcasing the capabilities of the latest cloud computing technologies, concluding with an awards presentation to businesses in the technology community as chosen by industry peers.

“With the rise in cloud computing, we find ourselves constantly educating our team and our clients on how to leverage this great resource that is the Cloud.  It provides such a benefit to companies whether a start-up company or a Fortune 500 company,” comments Julie Gareleck, Managing Partner, Junction.  “We are proud to support the Atlanta Technology Summit and its organization.  Very rarely do you find an organization committed to providing real thought leadership and access to top leaders in this ever evolving space.”

For more information on attending or sponsoring the Atlanta Technology Summit, visit www.atlantatechnologysummit.com