The Age of Connectedness

When the iPhone was first introduced in January 2007, it was hard to imagine that a device would change mobile computing.  Nearly 3 years later, new devices are shaping consumer connectedness and personal computing.

The Nielsen Company just released a “Connected Devised Playbook” providing interesting insights on how consumers are using iPads, Kindles, and other related devices.  The report notes that early adopters are embracing the iPad/Kindle (what they are calling tablet computers).  These tablet users on average own more than 6 connected devices. Yes, 6!  It’s hard to imagine owning 6 connected devices – let alone, using these devices on a daily basis.

Statistics show that the adoption of the iPad is besting the use of the iPhone.  Users consuming content on the iPad over the iPhone include books, TV, movies, and magazines. The iPhone still leads content consumption for news and music as this report was released.

One more notable statistic for businesses to consider is that more 36% of iPad users made a purchase via the internet after viewing an advertisement…more than 9% higher than purchases made on other devices.  Businesses will want to pay close attention to these users – -as it indicates a trend on consumer purchase behavior.

To view the full report: <http://blog.nielsen.com/nielsenwire/wp-content/uploads/2010/10/Nielsen-Connected-Devices-Summary-Oct-2010.pdf>

iPhone to iPad in less than 3 years…. makes me wonder what’s next….

Fox Sports Telecast of a Typical NFL Game Leads – a Disparate Viewing Experience?

How many on-screen graphics do you see? I count six; the super scoreboard module in the upper left, scores from other games in the upper right, first down line (yellow), line of scrimmage (blue), current down indicator, and finally the play clock timer. Almost every part of the screen is covered except for the little space in the lower left corner. Are all these graphics necessary and do they add to the enjoyment of watching the game?

There are obvious duplications of information within this screen. Both the current down indicator and play clock timer are prime examples of this. Are they needed in both places? And why is there a fake shadow underneath the on-field play clock timer? So the viewers think that this play clock is actually right next to the players.

Another issue is with the overly decorated and large graphics that contribute to the “chart-junk”. Does the current down indicator need three arrows to show the correct direction of where the offense is heading? Why are the fonts so large?

The information displayed within the scoreboard module needs a little prioritization. Every data item appears to be of the same size and thus importance.  This disorganized experience can affect the viewing experience.

If the football game is the focus, the on-screen graphics need to be side-lined. I propose keeping only the first line marker as is and modifying the scoreboard so it has less weight / opacity on the screen. I don’t even mind if Fox keeps their logo on the screen.

In this fleeting digital age, more isn’t always better.

EXECUTION by Non-Execution

As strange as it may sound, it makes perfect sense.

What do all successful businesses have in common?  They execute and they deliver. Yet, it’s easy to get bogged down in the day to day tasks, losing sight of the bigger picture.  Consistency in execution is the bullet proof vest that is going to keep your company from getting executed on its own accord.

Strategic planning is crucial for the growth of business.  Business owners are keenly aware of just how difficult growth is with the constant changes in our economy.  Some have a strategic plan laying around that cost the company big bucks, although it’s lost somewhere in a file cabinet.  Others have found it unnecessary to market the business or create a solidified marketing strategy.

Don’t make that mistake.  Shooting from the hip can only work for so long before the business comes crashing down.  Have a plan, work the plan, adjust the plan, and execute consistently.  Then, do it all over again.  We have yet to meet someone who wears a bullet proof vest well.

Drinking the Company Kool-Aid, and It’s Refreshing

We are proud to announce that Junction is officially drinking the company Kool-Aid!

With our clients, we stress the importance of consistency in communications. We focus on aligning brand goals with business goals and aligning those goals with comprehensive and measurable marketing solutions…….

Bottom line – Our blog finally meets our brand standards. Enjoy the new look!

Four Good UX Reasons for HTML5

HTML5 is the next major revision of the HTML spec. The following four elements / attributes can be considered the most important additions to HTML5.
Canvas Element
Graphics, visuals, or animations can be rendered in real time without relying on plug-ins. Rich interactive sites or games can now be created without Flash. This opens up the possibility of having really complex experiences and interactions in a light footprint.
Video Element
Users will no longer need to install Flash, QuickTime or another plug-in to view videos, which means all platforms are supported. In addition the video can be transformed using Javascript. Imagine being able to project a video on any surface or play a video within any shape.
Geolocation
Geolocation can determine the user’s physical location and share with trusted web sites. Users will need to opt-in before this information can be shared. It is more accurate than current methods. We can now display relevant local information (weather, restaurants, businesses, etc…) to the user. Or even track a user’s progress on a cross country drive.
Local Storage
Storage enables web pages to store data within the client’s browser. What does this mean? For example if the user is in the process of searching for a product, filling out a really long form, or in the middle of a TV show on Hulu and closes the browser window by accident, the user would lose their progress. But with HTML5 Storage, progress can be saved locally, and we can offer the user the ability to go back to where they were.When can we start using HTML5?
See which browsers support them now:  http://html5readiness.com

Junction Creative Solutions Secures Senior Operations Talent To Drive Efficiency For Clients And For Its Business

October 6, 2010– ATLANTA, GA:  Junction Creative Solutions (Junction), an Atlanta-based strategy firm, continues to focus on improving processes and operational competence by hiring top notch talent.  Junction welcomes Marci Cropp as Senior Project Manager to the team.  She brings more than 15 years of experience and a proven track record of effectively using managerial, communication, and analytical skills to drive operational efficiencies for an International Fortune 500 company.

“I am proud to be a part of a firm dedicated to developing and implementing effective processes for the growth of more sustainable businesses,” says Marci Cropp.  “I look forward to working with the team and our clients to drive real value.”

Marci’s background as a mechanical engineer adds a unique perspective to how Junction establishes and executes processes across various business units. In the short time she has been with the company, Marci has worked closely with management to implement sustainable workflows, greatly impacting the bottom line.

“We are so excited that Marci has joined our growing firm,” comments Julie Gareleck, Managing Partner. “We are developing an ‘A Team’ that is not only seasoned but also passionate about what we do and how we do it.”