Junction continues to expand its team of strategists

September 28, 2010– ATLANTA, GA:  Junction Creative Solutions (Junction), an Atlanta-based strategy firm, is not only growing its client portfolio but its knowledge base.  Junction welcomes Thomas Tsai (Tom) as a Senior Information Architect to the team.

“We are really excited to have Tom join our intelligent team of strategists. Tom’s unique expertise with user experience, interface design, and information architecture enhances the value of our marketing solutions,” comments Julie Gareleck, Managing Partner, Junction.  “We are able to create truly contextual experiences to effectively reach target user segments, ultimately driving revenue for our clients.”

Tom has led teams for a variety of high profile clients spanning a multitude of industries including:  Disney, Purina, General Mills, Bank of America, RIM, Intel, Southwest, Target, AOL, FedEx, and Flickr.  In his new position, Tom will be responsible for investigating and validating user interaction and information architecture to craft valuable solutions that support business, brand, and marketing initiatives.

“It’s great to join a growing firm dedicated to developing key strategies and initiatives.  As the industry shifts its focus to more consumer centric strategies,” say Tom Tsai.  “I look forward to working with Junction to create intuitive and measurable solutions for our clients.”

Lions, Tigers, and Whales, Oh My?!

The most challenging positions to fill are sales associates or business development officers.   Even more frustrating is effectively forecasting revenue and percentage growth.  Over the last year, I have seen more companies looking for a magic bullet or a new technology to generate sales leads. The reality is there isn’t a magic bullet.  If you’re investing new strategies for growing your sales, check out the following book for an interesting perspective:
“Whale Hunting, How to Land Big Sales and Transform Your Company,” by Tom Searcy and Barbara Weaver Smith.  

Friend, Family, or Foe?

With the rise in entrepreneurial ventures, there is an increase in the need for start-up and growth capital. For those of you who are unable to boot-strap the business, turning to friends and family for funding may seem like an easier path.

Jayne O’Donnell, The USA Today, captures perspectives from folks who have invested in family or friend business ventures.  Julie Cropp Gareleck, Managing Partner, Junction Creative Solutions, was also quoted in this article about her experience with another business she owns with her family, WWWT Ventures.

Borrowing from friends, family? Put terms in writing

We’d love to hear what you think?