Working Your Face Off?

Gary Vaynerchuk, author of Crush It and entrepreneur, offers this advice on how to establish your brand: “During this personal brand gold rush, anyone has the ability to make a name for themselves if they are true to their DNA and willing to work their face off.”

When building a brand, whether your personal brand or a corporate brand, true influence in the market is a direct result of the sweat equity you are willing to exert.

How hard are you working?

“Comprehensive” means what?

As companies explore marketing solutions designed to create awareness, build influence, and ultimately generate revenue, it’s incredibly challenging to create a truly “comprehensive” marketing strategy.   What does “comprehensive” mean?

It’s more than just one solution, one tactic, and one person’s idea.  It’s about many solutions such as: Twitter, a blog, a press room, LinkedIn, affiliate marketers, media buying, media pitching, seminars, podcasts, webinars, mobile applications, or Facebook.    It’s about having an ongoing tactical execution that can be adapted over time as needed.  It’s about collective perspective.

Whether you are a small business owner or a member of the corporate marketing team, be mindful of your strategy.  The marketing mix if executed consistently will establish a relationship with target audiences, encourage participation in the conversation, and mobilize audiences to act.

We’d love to hear how you are being more comprehensive?