The Impact of a Brand: Nike

Nike is certainly making waves with a bold, new commercial where Tiger Woods stares blankly into the camera as the voice of late Earl Woods questions the golfer.  Whether you think this ad is genius or just plain odd, the impact of this commercial is certainly producing results.  Kudos Nike!

http://www.nytimes.com/2010/04/08/sports/golf/08tv.html?ref=business